AddedCustomer Service Policy
Response Time
Sellers must respond to all inquiries within 24 hours. When Chatbot is enabled, this requirement does not apply on weekends, but weekend messages must be answered by Monday 12 PM local time.
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712
Sellers must respond to all inquiries within 24 hours. When Chatbot is enabled, this requirement does not apply on weekends, but weekend messages must be answered by Monday 12 PM local time.
Sellers must not send SMS messages unless the customer has explicitly opted in off-platform.
Showing 401–420 of 712
Sellers are strictly prohibited from violating, encouraging, or enabling the violation of the intellectual property or personal rights of others. This includes transmitting texts, images, photos, software, or other materials protected by copyright or trademark
Selling or promoting of prohibited, counterfeit, and illegal products
Summary
Section restructured under "Illegal Activities" heading. Five prohibited behaviors (counterfeit/illegal products, gambling, fraud, deceptive practices, malware) moved from inline narrative to bullet-list format. No new restrictions introduced.
Affects: Seller
Sellers are prohibited from sending messages that contain or suggest Child Sexual Abuse Materials (CSAM), grooming, sextortion, sexual solicitation, or pedophilia. Sellers must also not send messages depicting physical or psychological abuse of minors. Sellers
Summary
Prohibited seller communication rules on minor exploitation, grooming, CSAM, and harassment restructured and clarified. No new enforcement actions or requirements introduced.
Affects: Seller
Sellers must communicate professionally, provide accurate information, and comply with all applicable TikTok Shop policies when interacting with customers. | Sellers should use TikTok Shop Chat to provide customer service where possible. Sellers must ensure th
Summary
Policy restructured to clarify existing customer service requirements: professional communication, TikTok Shop Chat usage, team management, and operation hours. No new behavioral mandates or enforcement mechanisms introduced.
Affects: Seller
Product-related consultations and general inquiries
Summary
Policy page restructured with added section listing five customer service categories: product consultations, shipping inquiries, order support, returns/refunds, and complaints. No new requirements introduced.
Affects: Seller
Customers may raise after-sales inquiries or complaints on topics such as order cancellation, shipping details, shipping status, returns and refunds, and other warranty requests. You must respond to customer inquiries within 24 hours of receiving the message.
Summary
Customer Service Response Time (After-sales) section removed; consolidated into simplified Customer Service Policy with same 24-hour and 90% response rate requirements restated in new format.
Affects: Seller
Customers may raise inquiries about the product, logistics, warranties, and/or anything else relevant to the product or brand, before an actual purchase. You must respond to customer inquiries within 24 hours of receiving the message. When the Chatbot is turne
Summary
Old detailed before-sales and after-sales customer service sections removed and consolidated into simplified policy summary. 24-hour response requirement and accuracy rules restated verbally but now embedded in broader "professional service" language.
Affects: Seller
Customer Service Policy05/26/2026Key Points: Sellers must provide professional, timely, and accurate customer service through Tik Tok Shop Chat. Sellers must not use customer communications to harass users, solicit off-platform transactions, request extra paym
Summary
Policy document restructured to highlight key points at top (updated date 06/09/2026). Full prohibited behavior sections removed from captured text. No new requirements introduced, existing seller service obligations unchanged.
Affects: Seller
The date of issue (must be within the last 365 days) | A clear description of the tested product
Summary
Test report section restructured into standalone subsection with itemized requirements. No new substantive requirements added; all details already appeared in prior policy text.
Affects: Seller, Listing
A screenshot of the FDA Establishment Registration number (21 CFR Part 807) from the FDA Unified Registration and Listing System (FURLS) | A screenshot of the FDA Device Listing (21 CFR Part 807) from FURLS
Summary
New FDA documentation requirement for Class I medical devices: sellers must submit screenshots of FDA Establishment Registration and Device Listing from FURLS, including establishment name, address, operation type, and validity confirmation. All documents must be authentic and unmodified.
Affects: Seller, Listing
Q1: Why can I list a product on another marketplace, but not on TikTok Shop? | Q2: What should I do if my product listing is rejected?
Summary
Policy guidance restructured into FAQ format (Q1–Q3). Existing rules on prohibited products, rejection appeals, and multi-marketplace differences remain unchanged; no new requirements introduced.
Affects: Seller, Listing
Q1: Why can I list a product on another marketplace, but not on TikTok Shop? | A dietary supplement allowed on another marketplace may still be prohibited on TikTok Shop if it contains ingredients not approved under our Prohibited Products Policy. Even if it's
Summary
Added FAQ section clarifying prohibited product policies, appeal procedures, and rejection resolution steps. Restructured guidance into Q&A format for improved navigation and seller comprehension—no new requirements.
Affects: Seller, Listing
Common Ways to ResolveCheck our Prohibited Products Policy and Restricted Products Policy before listing a product.If a product is prohibited, don’t list it. If it’s restricted, submit the required documents and wait for approval before listing. (See the full
Summary
Added resolution guidance section reiterating existing appeal and pre-listing compliance steps for prohibited/restricted products. No new requirements introduced.
Affects: Seller
Use accurate and honest product titles, images, and descriptions that clearly reflect the item being sold. | Review rejection messages carefully, fix any compliance issues, and then resubmit. You can see rejection messages in Seller Center inbox or emails.
Summary
Detected wording changed in this section; review the saved diff for exact added and removed rule text.
Affects: Seller, Listing
Prohibited products can’t be sold under any circumstances. | Restricted products may be sold, but only if you meet certain requirements and get approval through one of the qualification pathways.
Summary
Added explicit distinction between prohibited and restricted products. Prohibited items cannot be sold; restricted items may be sold with required approval and qualification pathway completion.
Affects: Seller, Listing
OTDR Updates for TikTok Shipping, CBT, and Upgraded Shipping (June 2026) | Beauty & Personal Care Expiration and Shelf Life Requirements
Summary
Two new policy topics added to Policy Pulse: OTDR Updates for TikTok Shipping and Beauty & Personal Care Expiration/Shelf Life Requirements. These appear as table-of-contents entries linking to detailed guidance documents elsewhere.
Affects: Seller
Product and shop ratings may be simplified into recommendation tags when displayed to you. | You may be able to access your Promotion Performance Score at the top of the Creator Center home page.
Summary
Marketing creators now require identity verification + 1,000 follower minimum to access TikTok Shop Marketplace commissions; Official Shop creators exempt. Promotion Performance Score shared with sellers and visible in Creator Center.
Affects: Creator, Seller
Creator Center > Creator Health Rating > Video Pre-Check | Creator Center > Products > Add a Product > Video Pre-Check
Summary
Policy Pulse archive updated from April 2026 to May 2026 snapshot. Multiple entry points to Video Pre-Check tool added to navigation structure. No new substantive requirements introduced.
Affects: Creator