Summary
Marketing creators now require identity verification + 1,000 follower minimum to access TikTok Shop Marketplace commissions; Official Shop creators exempt. Promotion Performance Score shared with sellers and visible in Creator Center.
Why it matters
Creates new operational hurdle (ID verification) and follower threshold for creator monetization eligibility. Seller visibility into creator performance scores affects commission negotiations and trust assessments. Exemptions create two-tier creator system.
Recommended action
Verify identity and document current follower count if pursuing marketing creator status. Sellers should review Promotion Performance Score visibility settings and impact on creator selection criteria.
Product and shop ratings may be simplified into recommendation tags when displayed to you.
Your Promotion Performance Score may be shared with sellers.
You may be able to access your Promotion Performance Score at the top of the Creator Center home page.
Marketing creators will only need to complete their identity verification and meet a minimum requirement of 1,000 followers when accessing the Tik Tok Shop Product Marketplace to earn commissions.
Official Shop creators are exempt from the creator identity verification process.
No content was removed in this update.
Affects: Creator, Seller