FTC 16 CFR Part 465 and TikTok AIGC label requirements for disclosing AI-generated or AI-assisted content in advertising, product listings, videos, reviews, and product imagery.
What this covers
The FTC's rule on AI-generated content disclosures (16 CFR Part 465) requires that AI-generated testimonials, reviews, and endorsements be clearly labeled — presenting synthetic content as if it were genuine human experience is a deceptive practice regardless of platform. TikTok independently requires an AIGC label on content that realistically depicts people, events, or places using AI generation or manipulation. Sellers and creators who use AI tools to write product copy, generate review-style content, or create images of products being used in realistic scenarios need to evaluate both the FTC rule and TikTok's AIGC policy before publishing.
Start with the current guidance below, then use recent updates for context on what shifted.