To turn on the content disclosure from your LIVE settings
The current rule, summarized for quick review and linked back to the source when you need the full text.
Current rule summary
Plain-English answer
TikTok creators can enable a Commercial Content Disclosure setting on LIVE broadcasts to transparently label when they're promoting products or brands. This feature helps viewers understand when content is sponsored or commercially motivated.
Who it applies to
- TikTok creators going LIVE on the app who want to disclose commercial or branded partnerships
Key requirements
- Enable the "
- Disclose commercial content" toggle in LIVE Settings > Content disclosure
- Select whether you're promoting Your brand or Branded content
- If promoting branded content, tag the brand partner (brand authorization lasts 60 days by default)
- Save and confirm your settings before going LIVE
Why it matters
Transparent disclosure builds audience trust and helps you comply with TikTok's requirements for sponsored content, reducing the risk of content removal or account penalties.
Source support
Short official text that grounds the summary above.
- Select whether you're promoting Your brand or Branded content.
- After selecting Branded content, click
- Brand partnership to tag a brand partner. Note: The authorization period is 60 days by default.
Click Save. Click Continue to confirm. To turn on the content disclosure from your LIVE settings: In the TikTok app, click Add post. Click LIVE at the bottom. Click Settings. Click Content disclosure. Turn on Disclose commercial content.
- Select whether you're promoting Your brand or Branded content. After selecting...
Related lines from the official page
Extra official context tied to this rule.
In the TikTok app, click Add post. Click LIVE at the bottom. Click Settings. Click Content disclosure. Turn on Disclose commercial content.
- Select whether you're promoting Your brand or Branded content.After selecting Branded content, click
- Brand partnership to tag a brand partner. Note: The authorization period is 60 days by default.
- Select whether you're promoting Your brand or Branded content.
- After selecting Branded content, click
- Brand partnership to tag a brand partner. Note: The authorization period is 60 days by default.
Click Save. Click Continue to confirm. Adjust other LIVE settings, then click Go LIVE. To turn on the content disclosure from your Web browser: Click Upload. Click Select videos and choose the file you'd like to upload. Click Show more. Adjust other settings, then click Post. Once saved, the Commercial Content Disclosure setting adds a Commercial content label to the post or under the description of your video. It will display Paid partnership if you are promoting a third party and posting branded content. How to comply with content disclosure through TikTok One The TikTok One platform manages the content disclosure setting for all collaboration projects. All TikTok One projects automatically turn on the Commercial Content Disclosure, and all TikTok One or TikTok Creative Exchange project videos posted to your Business Account will be considered compliant. Learn more about TikTok One for advertisers and TikTok One for creators.