To turn on the content disclosure setting from your post
The current rule, summarized for quick review and linked back to the source when you need the full text.
Current rule summary
Plain-English answer
- This rule explains how to disclose commercial content on TikTok posts by enabling the '
- Disclose commercial content' setting. You must specify if the post promotes your own brand or branded content and tag any brand partners when applicable. This helps make sponsored content transparent to viewers.
Who it applies to
TikTok Shop sellers, content creators, and affiliate marketers posting commercial or branded content on TikTok.
Key requirements
- Go to your profile and select the post.
- Click More options, then Ad settings.
- Turn on '
- Disclose commercial content'.
- Choose whether you're promoting your brand or branded content.
- If branded content, tag the brand partner (authorization lasts 60 days).
- Save and confirm the settings before posting.
Why it matters
Proper disclosure ensures compliance with TikTok's policies and builds trust with your audience, reducing risk of penalties or content removal.
Source support
Short official text that grounds the summary above.
Click Save. Click Continue to confirm. Exit out of the More options menu. Click Post. To turn on the content disclosure setting from your post: In the TikTok app, go to your profile. Select your post. Click More options on the side of the post. Click Ad settings. Turn on Disclose commercial content.
- Select whether you're promoting Your brand or Branded content. After selecting Branded content, click
- Brand partnership to tag a brand partner. Note: The authorization period is 60 days by default.
Select whether...
Related lines from the official page
Extra official context tied to this rule.
In the TikTok app, go to your profile. Select your post. Click More options on the side of the post. Click Ad settings. Turn on Disclose commercial content.
- Select whether you're promoting Your brand or Branded content.After selecting Branded content, click
- Brand partnership to tag a brand partner. Note: The authorization period is 60 days by default.
- Select whether you're promoting Your brand or Branded content.
- After selecting Branded content, click
- Brand partnership to tag a brand partner. Note: The authorization period is 60 days by default.
- Click Save. Click Continue to confirm. To turn on the content disclosure from your LIVE settings: In the TikTok app, click
- Add post. Click LIVE at the bottom. Click Settings. Click Content disclosure. Adjust other LIVE settings, then click Go LIVE. To turn on the content disclosure from your Web browser: Click Upload. Click Select videos and choose the file you'd like to upload. Click Show more. Adjust other settings, then click Post. Once saved, the Commercial Content Disclosure setting adds a Commercial content label to the post or under the description of your video. It will display Paid partnership if you are promoting a third party and posting branded content. How to comply with content disclosure through TikTok One The TikTok One platform manages the content disclosure setting for all collaboration projects. All TikTok One projects automatically turn on the Commercial Content Disclosure, and all TikTok One or TikTok Creative Exchange project videos posted to your Business Account will be considered compliant. Learn more about TikTok One for advertisers and TikTok One for creators.