TikTok provides a Security checkup feature to help you strengthen your account protection through multiple verification and authentication methods. You can link phone numbers and email addresses, enable 2-step verification, manage trusted devices, review security activity, and add passkeys to keep your account secure.
Requirements
Link and verify a phone number and email address to your account
Enable 2-step verification for added security
Turn on and manage trusted devices (review unfamiliar devices when prompted)
Create a strong, unique password that doesn't include personal information
Regularly check your account's security activity and review recent login attempts
Why it matters
Securing your account protects your content, audience, and business from unauthorized access, hacking, and potential loss of your creator or seller presence.
All third-party sellers on online platforms, including TikTok Shop sellers.
The INFORM Consumers Act requires online sellers to verify their identities and provide certain information to platforms where they sell. This helps ensure consumers can trust that they are buying from legitimate sellers.
Requirements
You must verify your identity with supporting documentation.
You may need to provide personal information, such as your name, address, and tax identification number.
Selling platforms will collect and retain this information to enhance consumer trust.
Why it matters
Failure to comply could result in loss of selling privileges.
High-volume sellers who completed 200+ sales and earned $5,000+ in gross revenue during any 12-month period in the past 24 months
The INFORM Consumers Act requires TikTok Shop to collect and verify seller identity information, and to publicly display seller contact details for high-volume sellers. If you meet the threshold, you'll need to submit verification documents annually and TikTok may share your information with customers on product listings.
Requirements
Verify seller information (bank account, contact info, Tax ID) at least once per year in the Qualification Center
Submit one acceptable document: Photo ID, IRS tax document, or business registration document
If your annual gross revenue is $20,000+, TikTok will display your physical address on product detail pages (with limited exceptions)
Screenshots of IRS websites, W-9 forms, and tax returns are not acceptable
Why it matters
Failure to comply can result in account suspension or removal from TikTok Shop, and missing the annual verification deadline could prevent you from continuing to sell.
TikTok Shop enforces violations and performance issues by deducting points from your Account Health Rating (AHR). When your AHR hits 150, 100, 50, or 0 points, additional enforcement actions take place. You can appeal violations or fix problems within strict timelines, and if successful, TikTok will restore your points and any suspended privileges.
Requirements
AHR point deductions occur for policy violations or poor performance standards
Additional enforcement actions trigger at AHR thresholds of 150, 100, 50, and 0 points
You must appeal or correct violations within strict timelines
Successful appeals or corrections restore points and withdrawn privileges
Why it matters
Your Account Health Rating directly controls your shop's status—letting it drop can result in suspended selling privileges, so monitoring and appealing violations quickly is critical to keeping your shop active.
TikTok Shop applies enforcement actions when you violate policies or fail to meet performance standards. Your Account Health Rating (AHR) decreases with violations, and additional penalties trigger at specific AHR thresholds (150, 100, 50, and 0 points). You have limited time to appeal or correct violations before more severe action is taken.
Requirements
Enforcement actions include: warning messages, feature restrictions, listing removal, shop visibility reduction, order volume limits, and account suspension
Your AHR decreases when you violate policies or miss performance standards
Additional penalties apply automatically when AHR hits 150, 100, 50, or 0 points
You can appeal violations, but must do so within strict deadlines
If your shop is deactivated, linked creator accounts lose e-commerce permissions
Why it matters
Failing to monitor your Account Health Rating and missing appeal deadlines can result in permanent shop suspension, lost sales, and blocked creator account permissions.
TikTok Shop sellers, especially those with associated creator accounts (Official Accounts or Marketing Accounts)
TikTok can take enforcement actions against your seller account if you violate policies, including suspending your ability to withdraw funds, deducting from your account balance to cover losses, taking legal action, or reporting you to authorities. If your shop is deactivated or your Order Volume Limit drops to zero, any associated creator accounts you manage will also lose their e-commerce permissions automatically.
Requirements
TikTok may suspend fund withdrawals, deduct account balances, pursue legal action, or report you to authorities
Shop deactivation or Order Volume Limit reaching 0 automatically blocks e-commerce permissions on linked creator accounts
Shipping may be restricted for 90–365 days, and new orders can be suspended
Permissions are restored for both seller and creator accounts if the seller's permissions are reinstated
Why it matters
Account suspension can prevent you from operating your shop and earning, and it will also disable any creator accounts you've linked to your seller account, affecting multiple revenue streams.
TikTok can withhold funds from your seller account balance to cover costs and losses TikTok incurs related to your account activity. This includes inventory removal, guarantee program payouts, unpaid fees, chargebacks, refunds you owe, and any other financial losses caused by your selling.
Your seller earnings could be significantly reduced or your account balance could go negative, so you need to manage refunds, chargebacks, and order fulfillment carefully to avoid these deductions.
TikTok Shop sellers with account violations or enforcement actions, especially those with connected or related accounts
TikTok may hold you liable for financial obligations and losses tied to your account, including inventory removal, fees, chargebacks, and refunds. When you're banned, TikTok can also pursue accounts connected to yours—including those sharing contact info, payment methods, devices, or business resources—to recover what you owe.
Requirements
You remain liable for inventory removal costs, negative balances, chargebacks, and refunds
Connected accounts sharing your contact info, payment details, devices, or business resources may also be held responsible
TikTok may pursue recovery across all accounts linked to yours
Outstanding financial obligations persist even after account suspension or termination
Why it matters
If your account is suspended or terminated, TikTok can pursue other accounts you operate or control to collect owed money, which could affect all your selling operations on the platform.
You cannot collect, share, misuse, or hold onto customer personal information beyond what's needed to complete their purchase. This includes names, phone numbers, emails, addresses, social media handles, payment details, and any other identifying information. You must delete or anonymize buyer data promptly once the transaction and return/dispute period are closed.
Requirements
Do not redirect buyers off TikTok Shop or share your contact details to communicate outside the platform
Do not collect buyer PII unless TikTok Shop authorizes it for order fulfillment
Do not share, reuse, sell, or publicly post buyer information for any reason beyond fulfilling that specific order
Delete or anonymize all buyer PII without delay after the transaction and return window closes
Why it matters
Mishandling buyer data can result in account suspension, legal liability, and loss of seller privileges—buyers trust TikTok Shop to protect their personal information, and violations damage that trust.
All TikTok Shop sellers who receive an enforcement violation notice
You have limited chances to appeal enforcement violations, and you must act quickly. Each appeal has a strict deadline—first appeal within 30 days, second appeal within 15 days—and you get only two attempts total. For certain serious violations, you must appeal within 12 to 72 hours or lose the right to challenge the action.
Requirements
File first appeal within 30 days of violation notice; second appeal within 15 days
For immediate enforcement violations, file appeal within 12–72 hours (varies by violation type)
Collect and upload all supporting documentation yourself; you are solely responsible for evidence
You get only two appeals total; any decision after the second appeal is final
If appeal succeeds, TikTok will remove enforcement actions and restore withdrawn privileges
Why it matters
Missing appeal deadlines means you lose your only chance to overturn violations and restore your account privileges, so timing and preparation are critical to protecting your business.
