Gambling, including any games of chance or paid contests, is not allowed on TikTok Shop. Sellers can only offer breaks if they're approved and must follow strict rules regarding the products used. Free giveaways can be conducted, but they must not involve gambling elements.
Requirements
Gambling activities are prohibited, including raffles and games of chance.
Only approved sellers may offer breaks, which must use sealed products.
Free giveaways must use TikTok Shop’s official LIVE Giveaway feature.
Purchase-based incentives must be clearly listed.
Why it matters
Violating these rules can result in enforcement actions against your account.
Gambling and games of chance are not allowed on TikTok Shop. This includes activities like raffles, spins, and sweepstakes where users pay for a chance to win. Only selected sellers can conduct breaks under strict guidelines.
Requirements
No gambling or games of chance are allowed.
Raffles, spins, and sweepstakes are prohibited.
Only approved sellers can offer breaks.
Breaks must use sealed products and follow specific formats.
Why it matters
Violating this policy can lead to removal of listings or banning from the platform.
TikTok Shop creators and content creators promoting products through TikTok Shop
You cannot promote products that TikTok Shop has banned because they're illegal or unsafe. This applies to all content you create—videos, images, and livestreams. Violations can result in serious account penalties.
Requirements
Do not promote prohibited products (vapes, adult products, live animals, misleading weight management products) in any content format
Review the full Prohibited Products Policy regularly and check for updates
You are responsible for ensuring your content complies—ignorance is not a defense
Verify that promoted restricted products have seller approval before mentioning them
Why it matters
Promoting prohibited products can result in violation points, loss of e-commerce access, or permanent account deactivation.
All TikTok Shop sellers listing pesticides, insecticides, pest control products, insect repellents, weed control products, or any product making direct or indirect pest-control claims
If you sell pesticides on TikTok Shop, you must qualify through the platform's Qualification Center and comply with EPA labeling and registration rules. Products that claim to prevent, destroy, or repel pests—even indirectly (like "removes mold")—are regulated as pesticides and cannot be sold without proper EPA documentation and markings. The specific requirements depend on your seller role and the type of pesticide you're selling.
Requirements
Pass category qualification through the Qualification Center (requirements vary by seller role)
Display EPA Registration Number and Establishment Number on product labels if required
Include "Keep Out of Reach of Children" statement and all EPA-required warnings
Do not cover, change, remove, or repackage EPA-required markings
Unregistered or mislabeled pesticides are prohibited
Why it matters
Selling unregistered or mislabeled pesticides violates federal law (FIFRA) and your listing will be rejected; non-compliance can result in account restrictions or removal from the platform.
You cannot sell prohibited products on TikTok Shop, including illegal items, unsafe goods, counterfeits, recalled products, and regulated items. Restrictions apply even if the product is legal where you live. Violations result in listing removal, account penalties, or loss of selling privileges.
Requirements
Do not list stolen goods, counterfeit products, or gray market items
Do not sell products that violate laws in any country where they're advertised
Do not list recalled or safety-hazard products
Prohibited categories include weapons, drugs, alcohol/tobacco, hazardous materials, financial products, and certain health, beauty, and baby products
Why it matters
Selling prohibited products can lead to immediate listing removal, account suspension, or permanent loss of selling privileges on TikTok Shop.
All TikTok users, including minors whose parents manage Restricted Mode through Family Pairing
Restricted Mode is an optional content filtering feature that limits exposure to mature content like profanity, violence, and sexually suggestive material. Users and parents can turn it on or off anytime, and it's managed per account through settings. When enabled, certain features like the Following feed, LIVE streaming, and LIVE gifting become unavailable.
Requirements
Restricted Mode filters out profanity, sexually suggestive content, realistic violence, inappropriate weapon imagery, and drug references
Can be toggled on/off individually per account via Settings > Content preferences > Restricted Mode
Requires a passcode to enable/disable
Some features (Following feed, LIVE, gifting) are unavailable when Restricted Mode is active
Why it matters
Creators should understand that content flagged for Restricted Mode will have reduced visibility to certain audiences, potentially limiting reach if their content contains mature themes.
Certain products cannot be sold on TikTok Shop at all because they violate laws, pose safety risks, are stolen or counterfeit, have been recalled, or are being imported from sanctioned regions. If your listing is flagged as prohibited, you need to either fix the issue and resubmit, or appeal the decision if you believe it was made in error.
Requirements
Do not list firearms, drugs, stolen goods, counterfeit or gray market products, recalled items, unsafe products, or items illegally imported from sanctioned regions
Review rejection messages and fix category, description, or supporting documents
Repeated resubmission without corrections may trigger penalties
Contact your Account Manager, Help Center, or file an appeal if you believe a product was wrongly flagged
Why it matters
Violating this policy can result in listing removal, account penalties, and repeated violations without fixes may lead to suspension or account termination.
TikTok Shop divides products into two categories: prohibited products that cannot be sold at all, and restricted products that can be sold only if you meet specific requirements and receive approval. Understanding this distinction is critical because selling prohibited items will violate the policy, while restricted items require extra steps before listing.
Requirements
Prohibited products cannot be sold under any circumstances, including products that are illegal to import into the buyer's country, recalled items, or products with serious safety risks
Restricted products may be sold only after you meet certain requirements and receive approval through a qualification pathway
Check the full Prohibited Products Policy for the complete list of prohibited items
Why it matters
Selling prohibited products will result in listing removal and potential account penalties, while selling restricted products without approval carries the same enforcement risk.
TikTok Shop sellers must list only compliant products with accurate information, keep items in the right category and condition, and stay informed about policy changes. When your listings are rejected, you need to fix the issues and resubmit. Following these practices protects you from penalties and account restrictions.
Requirements
Only sell products that comply with TikTok Shop policies and local laws
List products in the correct category and condition (e.g., beauty/supplements/food must be new)
Use accurate titles, images, and descriptions that honestly represent what you're selling
Review rejection messages, fix compliance issues, and resubmit your listings
Check Seller Center Academy regularly to stay updated on policy changes
Why it matters
Non-compliance can result in penalties, account suspensions, or restrictions on adding new products to your shop.
TikTok Shop prohibits the sale of products in 23 specific categories, including adult products, alcohol, firearms, drugs, gambling items, and many others. If your listing is rejected under this policy, you need to fix the compliance issues identified in the rejection message and resubmit—or remove the product if it falls into a prohibited category.
Requirements
Products in prohibited categories cannot be sold (adult products, alcohol, tobacco, firearms, drugs, gambling, hazardous items, etc.)
Use accurate, honest product titles, images, and descriptions that clearly reflect what you're selling
Review rejection messages in Seller Center inbox or email and fix compliance issues before resubmitting
Monitor policy updates regularly via Academy in Seller Center to stay compliant
Why it matters
Repeat violations can result in account penalties, suspensions, or restrictions on adding new products to your shop.
All TikTok Shop sellers listing products in any category
Before listing any product, you must check TikTok's Prohibited and Restricted Products policies. Prohibited products cannot be listed at all, while restricted products require you to submit required documents and get approval before listing.
Requirements
Check Prohibited Products Policy and Restricted Products Policy before listing
Do not list any product marked as prohibited
For restricted products, submit required documents and wait for approval before listing
Use the appeal process in Seller Center if you believe a product was flagged by mistake (though prohibited products cannot be approved on appeal)
Why it matters
Listing prohibited or restricted products without approval will result in your listing being removed and risks account penalties.
All TikTok Shop sellers listing products, especially dietary supplements and other categories with ingredient or safety restrictions.
TikTok Shop has its own prohibited and restricted products list that is separate from other marketplaces—a product legal elsewhere may still be banned here. If your listing is rejected, you must understand the rejection reason and fix the issue before resubmitting; repeatedly submitting unchanged listings can result in account penalties. You can appeal rejection decisions through Seller Center, but appeals cannot overturn prohibitions that are explicitly stated in the policy.
Requirements
Don't list prohibited items—check the Prohibited Products Policy before listing
For restricted products, submit required documents and wait for approval before listing
Read rejection messages carefully and fix issues before resubmitting
Don't repeatedly resubmit the same product without changes (may trigger account penalties)
Use the appeal process in Seller Center if you believe a product was flagged by mistake
Why it matters
Listing prohibited products can result in listing rejection, delays, or account penalties; understanding and following the policy protects your seller account and prevents wasted submission attempts.
TikTok Shop has strict rules about which products you can and cannot sell. Some products are completely banned (prohibited), while others require approval documents first (restricted). You must check both policies before listing anything, and you can appeal if you think a product was wrongly rejected.
Requirements
Check Prohibited Products Policy and Restricted Products Policy before listing
Do not list prohibited products
For restricted products, submit required documents and get approval before listing
Use Seller Center appeal process if you believe a product was flagged by mistake
Why it matters
Listing prohibited products will result in rejection; failing to get approval for restricted products before listing can lead to delisting and account issues.
