Gambling, including any games of chance or paid contests, is not allowed on TikTok Shop. Sellers can only offer breaks if they're approved and must follow strict rules regarding the products used. Free giveaways can be conducted, but they must not involve gambling elements.
Requirements
Gambling activities are prohibited, including raffles and games of chance.
Only approved sellers may offer breaks, which must use sealed products.
Free giveaways must use TikTok Shop’s official LIVE Giveaway feature.
Purchase-based incentives must be clearly listed.
Why it matters
Violating these rules can result in enforcement actions against your account.
Gambling and games of chance are not allowed on TikTok Shop. This includes activities like raffles, spins, and sweepstakes where users pay for a chance to win. Only selected sellers can conduct breaks under strict guidelines.
Requirements
No gambling or games of chance are allowed.
Raffles, spins, and sweepstakes are prohibited.
Only approved sellers can offer breaks.
Breaks must use sealed products and follow specific formats.
Why it matters
Violating this policy can lead to removal of listings or banning from the platform.
TikTok Shop creators and content creators promoting products through TikTok Shop
You cannot promote products that TikTok Shop has banned because they're illegal or unsafe. This applies to all content you create—videos, images, and livestreams. Violations can result in serious account penalties.
Requirements
Do not promote prohibited products (vapes, adult products, live animals, misleading weight management products) in any content format
Review the full Prohibited Products Policy regularly and check for updates
You are responsible for ensuring your content complies—ignorance is not a defense
Verify that promoted restricted products have seller approval before mentioning them
Why it matters
Promoting prohibited products can result in violation points, loss of e-commerce access, or permanent account deactivation.
TikTok Shop sellers listing pesticide products (products that prevent, destroy, or repel pests; function as plant regulators, defoliants, or desiccants; or act as nitrogen stabilizers)
To sell pesticides on TikTok Shop, you must submit documentation for qualification review, and the specific requirements depend on the type of pesticide and your seller role. Many pesticides require EPA Registration and Establishment Numbers before you can list them.
Requirements
Submit documentation through the Qualification Center
EPA Registration and Establishment Numbers may be required depending on pesticide type
Requirements vary by seller role
Consult Your Guide to Category Qualification for review and rejection handling process
Why it matters
Without proper qualification and documentation, your pesticide listings will be rejected, preventing you from selling these products on the platform.
All TikTok Shop sellers listing pesticides, insecticides, pest control products, insect repellents, weed control products, or any product making direct or indirect pest-control claims
If you sell pesticides on TikTok Shop, you must qualify through the platform's Qualification Center and comply with EPA labeling and registration rules. Products that claim to prevent, destroy, or repel pests—even indirectly (like "removes mold")—are regulated as pesticides and cannot be sold without proper EPA documentation and markings. The specific requirements depend on your seller role and the type of pesticide you're selling.
Requirements
Pass category qualification through the Qualification Center (requirements vary by seller role)
Display EPA Registration Number and Establishment Number on product labels if required
Include "Keep Out of Reach of Children" statement and all EPA-required warnings
Do not cover, change, remove, or repackage EPA-required markings
Unregistered or mislabeled pesticides are prohibited
Why it matters
Selling unregistered or mislabeled pesticides violates federal law (FIFRA) and your listing will be rejected; non-compliance can result in account restrictions or removal from the platform.
Who this applies to
TikTok Shop sellers listing pesticides, insecticides, and insect repellents
If you're selling pesticide products, your listings must include specific EPA-mandated labeling information. This means displaying the EPA Registration Number, active ingredients, child safety warnings, and any other EPA-required precautions on your product documentation or listing.
Requirements
Include the EPA Registration Number on product labels
Include the EPA Establishment Number when applicable
List all active ingredients from the product label
Display the child safety statement: "Keep Out of Reach of Children"
Include any additional warnings or precautionary statements required by the EPA
Why it matters
Missing or incomplete EPA labeling on pesticide listings can result in removal of your product from TikTok Shop and potential legal liability, since these requirements protect consumer safety.
All TikTok Shop sellers listing pest-control products, including pesticides, insecticides, insect repellents, fly/mosquito/pest control devices, weed and grass control products, certain fertilizers or soil treatments, and any product making direct or indirect pest-control claims
If you're selling any pest-control product—including pesticides, insecticides, repellents, or anything making pest-control claims—you must display specific EPA information and safety warnings on your listing. This ensures buyers have the exact product details and hazard information the EPA requires.
Requirements
Display the EPA Registration Number and EPA Establishment Number (when applicable)
List all active ingredients shown on the product label
Include the child safety warning: "Keep Out of Reach of Children"
Display all other EPA-required warnings and precautionary statements
Why it matters
Missing or incomplete EPA information can result in listing removal or suspension, and failure to display required warnings creates legal liability and customer safety risks.
Manufacturers and importers selling pesticide products
If you're a manufacturer or importer selling pesticides, you must register each product with the EPA and ensure your manufacturing facility is also EPA-registered. These are baseline requirements for legally distributing pesticide products.
Requirements
Each pesticide product must have an EPA Registration Number
Manufacturing or production facility must have an EPA Establishment Number
Both registrations must be current and active before selling
Why it matters
Without EPA registration numbers, you cannot legally sell pesticides on TikTok Shop or other platforms, and violations can result in product removal and account penalties.
Before you can sell pesticides on TikTok Shop, your specific product must be registered with the EPA and manufactured in an EPA-registered facility. This is the baseline federal requirement for any pesticide product entering commerce.
Requirements
Your product must have an EPA Registration Number
Your manufacturing facility must have an EPA Establishment Number
These requirements apply to both conventional pesticides and pesticide devices
Documentation of both registrations must be provided in product listings
Why it matters
Without EPA registration and an approved manufacturing facility, your pesticide listings will be rejected and you cannot legally sell these products.
Sellers listing pesticides and pesticide devices on TikTok Shop, including manufacturers and importers of conventional pesticides and electrical pesticide products
Product images and packaging for pesticides must display specific regulatory information and safety warnings. For conventional pesticides, you need to show the EPA Registration Number and all active ingredients. All pesticide products must include the child safety warning "Keep Out of Reach of Children." If your product has electrical components or wireless features, additional safety markings are required.
Requirements
EPA Registration Number must be visible on product/packaging images (for conventional pesticides)
EPA Establishment Number must be shown (for conventional pesticides and pesticide devices)
All active ingredients from the label must be displayed
Child safety statement "Keep Out of Reach of Children" must be included on packaging
For electrical products: include Product Electrical Safety Marking and FCC Safety Marking (if Bluetooth/Wi-Fi enabled)
Why it matters
Failing to display required regulatory information and safety statements can result in listing removal and account penalties, as these markings protect consumers and demonstrate EPA compliance.
Who this applies to
TikTok Shop sellers listing conventional pesticides and pesticide devices
If you're selling a pesticide product, you must display an EPA Establishment Number on the label and include all active ingredients. You also need a child safety warning saying "Keep Out of Reach of Children." For electrical pesticide devices (especially those with Bluetooth or Wi-Fi), you must add FCC safety markings printed or applied as a flat sticker on the product.
Requirements
Display EPA Establishment Number on packaging or label
List all active ingredients clearly on the label
Include the statement "Keep Out of Reach of Children"
For electrical/wireless devices: apply FCC Safety Marking as flat, non-peeling sticker or direct printing (no double stickers, no creases)
Why it matters
Missing or incorrect safety markings and EPA numbers can result in your pesticide listings being delisted or suspended, and may expose you to regulatory penalties.
Products must be tested according to US EPA standards and include documentation proving this testing. The test report must clearly identify the tested product and come from an accredited testing laboratory, and the product in the report must match what you're showing in your listing photos.
Requirements
Test report must be performed to US EPA standards
Documentation must include the accredited testing laboratory's name and address
Test report must clearly describe the product with detailed specifications
Product described in the report must match the product shown in listing photos
Why it matters
Without EPA-tested documentation that matches your actual product, your listing will be rejected or removed, and you may face compliance violations for selling untested pesticides.
TikTok Shop sellers and resellers listing pesticide products
TikTok Shop requires sellers of pesticides to provide a purchase invoice from their supplier that includes the supplier's company name and address, clearly describes the product being sold, was issued within the last year, and is written in a language TikTok Shop supports. This documentation proves you legally sourced the pesticide product you're reselling.
Requirements
Purchase Invoice must include supplier's company name and address
Must clearly describe the pesticide product being listed on TikTok Shop
Must be issued within the last 365 days
Must be written in a language supported by TikTok Shop
Why it matters
Without a compliant purchase invoice, your pesticide listing will be rejected or removed, preventing you from selling the product on TikTok Shop.
When selling pesticide products on TikTok Shop, your submitted information and product label must match what's in the EPA database. You need to provide all required EPA documents, full label details, and supporting materials—all of which must be clear, readable, in English, and unaltered from the original manufacturer.
Requirements
All submitted information must match EPA database and product label
Provide all required EPA documents and complete label details
All documents must be clear, readable, and in English
Documents must be original and unaltered from manufacturer or brand owner
Why it matters
Failure to provide accurate, matching EPA documentation will result in your listing being rejected or removed, and may expose you to regulatory compliance issues.
TikTok Shop sellers listing pesticide products or products with pesticide-related claims
If your product is a pesticide, you must provide EPA Registration and/or Establishment Numbers that match the EPA database and your product label. If it's not a pesticide, these fields are optional—but your listing will still be checked for any pesticide-related claims. All documentation must be original, unaltered, clear, readable, and in English.
Requirements
Pesticide products: Must provide valid EPA Registration and/or Establishment Numbers
Non-pesticide products: EPA fields are optional, but listings are still reviewed for pesticide claims
All submitted information must match the EPA database and product label
All documents must be original, unaltered, clear, readable, and in English
Why it matters
Mismatched or missing EPA documentation can result in listing rejection or removal, and incomplete disclosure of pesticide status may trigger compliance reviews.
TikTok Shop sellers listing pesticide products or products that may contain pesticide claims
If you mark your product as a pesticide on the EPA Listing Questionnaire, you must provide valid EPA Registration and/or Establishment Numbers. If you mark it as not a pesticide, those numbers are optional—but your listing will still be checked for any pesticide-related claims regardless.
Requirements
If product is marked as pesticide: must provide EPA Registration Number and/or Establishment Number
If product is marked as non-pesticide: EPA numbers are optional, but listings will still be screened for pesticide claims
Violations can result in: category qualification rejection, account health point deduction, or product listing removal
Why it matters
Missing or invalid EPA registration numbers for pesticides can get your listings removed and damage your seller account health.
TikTok Shop sellers listing conventional pesticides and pesticide devices
To sell pesticides on TikTok Shop, you must have valid EPA registration and establishment numbers, and your product images must clearly display EPA numbers, active ingredients, and child safety warnings. All documentation you submit must be clear, unaltered, and match the actual product you're listing.
Requirements
Conventional pesticides must have a valid EPA Registration Number
Products must be made in an EPA-registered facility with a valid EPA Establishment Number
Product and packaging images must clearly show EPA numbers, active ingredients, and child safety warnings
All submitted documentation must be clear, unaltered, and match your listed product
Why it matters
Non-compliance can result in rejection of your category qualification, account health penalties, and removal of your product listings.
You cannot sell prohibited products on TikTok Shop, including illegal items, unsafe goods, counterfeits, recalled products, and regulated items. Restrictions apply even if the product is legal where you live. Violations result in listing removal, account penalties, or loss of selling privileges.
Requirements
Do not list stolen goods, counterfeit products, or gray market items
Do not sell products that violate laws in any country where they're advertised
Do not list recalled or safety-hazard products
Prohibited categories include weapons, drugs, alcohol/tobacco, hazardous materials, financial products, and certain health, beauty, and baby products
Why it matters
Selling prohibited products can lead to immediate listing removal, account suspension, or permanent loss of selling privileges on TikTok Shop.
All TikTok Shop sellers listing products in the alcohol, tobacco, nicotine, animal, wildlife, plant, baby, maternity, or beauty and personal care categories.
TikTok Shop prohibits the sale of a broad range of products across four main categories: alcohol and nicotine products (including vapes, e-cigarettes, and related equipment), certain animal and wildlife products (especially those from endangered species or protected by law), specific baby and maternity products (like certain supplements for infants and unsafe crib items), and certain beauty and personal care products. These restrictions exist to protect user safety, comply with federal and state laws, and prevent trafficking in protected species.
Requirements
Do not sell alcohol, tobacco, e-cigarettes, vapes, or vape components.
Do not sell living animals, endangered animal products (fur, ivory, bones, antlers), or items derived from federally or state-protected wildlife.
Do not sell plants designated as noxious by the USDA, subject to quarantine, or protected under the Lacey Act.
Do not sell certain baby products including beaded teethers, weighted swaddles, drop-side cribs, or vitamins and supplements for children under 3.
Why it matters
Selling prohibited products can result in listing removal, account suspension, or legal liability; TikTok enforces these rules to comply with federal wildlife and agricultural laws and protect consumer safety.
Who this applies to
All TikTok Shop sellers offering beauty, personal care, body wellness, or mental health-related products and supplements.
TikTok Shop prohibits the sale of beauty products that contain FDA-banned ingredients or are subject to FDA recalls, as well as products explicitly designed to bleach or lighten skin. The platform also strictly bans body and mental wellness products linked to disordered eating, dangerous weight loss, self-harm, or mental health stigma. This includes weight loss pills, detox products, GLP-branded items, and any products that glorify or promote suicide, self-harm, or eating disorders.
Requirements
Do not sell cosmetics with FDA-prohibited ingredients or subject to FDA recalls.
Do not sell skin-bleaching or skin-lightening products.
Do not sell weight loss pills, appetite suppressants, fat burners, detox teas for weight loss, or GLP-branded products.
Do not sell products that mention, glorify, or promote suicide, self-harm, disordered eating, or mental health disorders as aspirational or trendy.
Do not sell discriminatory or offensive products.
Why it matters
Violations can result in listing removal and account suspension; TikTok enforces this policy to prevent harm to users, particularly around eating disorders, mental health, and dangerous weight loss practices.
Who this applies to
All TikTok Shop sellers listing any products in the prohibited categories
TikTok Shop prohibits the sale of four major product categories: discriminatory and offensive products that promote hate or violence, drugs and drug paraphernalia of all kinds, firearms and weapons including replicas and parts, and gambling or gamification products. These rules apply broadly to prevent harm, illegal activity, and content that violates community standards.
Requirements
Do not sell products that promote hate speech, discrimination, or violence against protected groups.
Do not sell illegal drugs, synthetic drugs, drug paraphernalia, or products claiming to provide a legal high.
Do not sell firearms, ammunition, weapon parts, replica guns, or restricted knives and weapons.
Do not sell gambling or gamification products.
Why it matters
Listing prohibited products will result in immediate removal and potential account suspension or permanent ban from TikTok Shop.
All TikTok Shop sellers listing any products in the prohibited categories
TikTok Shop prohibits the sale of gambling products, hazardous items, human body parts and remains, and lock picking or theft devices. These categories cover a wide range of products from lottery tickets and slot machines to explosives, radioactive materials, human organs, and tools designed to bypass locks or steal.
Requirements
Do not sell gambling or gamification products including lottery tickets, online gambling, casino games, or lucky draw games.
Do not sell hazardous items including FDA-recalled products, lighters with fuel, explosives, radioactive materials, toxic chemicals, high-power laser pointers, or standalone lithium batteries above 25Ah.
Do not sell human body parts, remains, organs, blood, or mortuary supplies (wigs made from human hair are allowed).
Do not sell lock picking tools, key duplication devices, car lock bypass tools, card skimming devices, or other theft aids.
Why it matters
Listing prohibited products will result in removal from TikTok Shop and potential account suspension; these restrictions exist for legal compliance and user safety.
All TikTok Shop sellers listing products in any category
TikTok Shop prohibits the sale of several broad categories of products including medicines and medical devices, performance-enhancing drugs, CBD beauty products, monetary and financial products, counterfeit production equipment, and official government or military items. These restrictions are in place to ensure a safe and compliant marketplace.
Requirements
Do not sell medicines, prescription products, or unlicensed herbal/homeopathic products.
Do not sell performance-enhancing drugs including anabolic steroids, SARMs, or peptide hormones in any form.
Do not sell CBD-containing beauty or personal care products.
Do not sell currency, cryptocurrencies, financial instruments, stocks, or money transfer services.
Do not sell government/military equipment, uniforms, identification documents, or devices designed to evade traffic laws.
Do not sell counterfeit production equipment or tools for modifying odometers.
Why it matters
Selling prohibited products can result in listing removal, account suspension, or legal liability under federal law including postal regulations and anti-counterfeiting statutes.
Who this applies to
All TikTok Shop sellers
TikTok Shop prohibits the sale of a wide range of products across multiple categories, including safety devices, secondhand items (unless in approved categories), security and privacy products, unauthorized virtual goods and services, unauthenticated Native American products, unqualified jewelry, and certain food items. This is a broad restriction designed to protect buyer safety, privacy, legal compliance, and prevent fraud.
Requirements
Do not list: smoke alarms, carbon monoxide detectors, personal flotation devices, most fire extinguishers, secondhand products (except in pre-owned/collectibles categories), security/privacy products, unauthorized virtual goods, custom documents, exam solutions, real estate services, MLM schemes, unlicensed gambling currency, unauthenticated Native American products, unqualified jewelry (missing compliance stamps, conflict materials, non-certified diamonds), pre-owned fine jewelry (unless approved), certain perishable foods, baby formula, and unpackaged/unlabeled food items.
Why it matters
Listing prohibited products will result in removal of your listings and potential account suspension or termination; compliance protects both buyers and your seller standing on the platform.
All TikTok Shop sellers listing any products in the prohibited categories: homemade foods, vehicles, automotive parts, youth exploitation materials, human trafficking products, or human smuggling materials.
TikTok Shop prohibits the sale of several broad product categories including all homemade food products, vehicles and automotive parts (including batteries over 15,000 Amps and combustible fuels), and any products related to child exploitation, human trafficking, or human smuggling. The platform takes these restrictions seriously and will enforce them through account penalties, listing removal, or account suspension depending on the severity and intent of the violation.
Requirements
Do not list homemade food products.
Do not sell vehicles, mechanical parts, fuel, or car electronics with batteries exceeding 15,000 Amps.
Do not list any content involving child sexual abuse material, grooming, nudity, sextortion, or child exploitation in any form (real, fictional, or artistic).
Do not sell products associated with human trafficking, smuggling, or exploitation through fraud, force, or coercion.
Why it matters
Violations can result in account health rating deductions, product removal, loss of selling privileges, or account suspension. TikTok reports serious violations to law enforcement and the National Center for Missing and Exploited Children, and some products legal in your location may still violate platform policy.
Who this applies to
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Requirements
No specific requirements are stated in the provided text.
All TikTok users, including minors whose parents manage Restricted Mode through Family Pairing
Restricted Mode is an optional content filtering feature that limits exposure to mature content like profanity, violence, and sexually suggestive material. Users and parents can turn it on or off anytime, and it's managed per account through settings. When enabled, certain features like the Following feed, LIVE streaming, and LIVE gifting become unavailable.
Requirements
Restricted Mode filters out profanity, sexually suggestive content, realistic violence, inappropriate weapon imagery, and drug references
Can be toggled on/off individually per account via Settings > Content preferences > Restricted Mode
Requires a passcode to enable/disable
Some features (Following feed, LIVE, gifting) are unavailable when Restricted Mode is active
Why it matters
Creators should understand that content flagged for Restricted Mode will have reduced visibility to certain audiences, potentially limiting reach if their content contains mature themes.
All TikTok users, especially parents and guardians managing teen accounts
Restricted Mode is an optional feature that filters out mature or complex content to create a safer viewing experience. When turned on, you'll see only content deemed appropriate for all audiences, and some features like the Following feed, going LIVE, and gifting on LIVE become unavailable. You can turn it on or off anytime, and parents can enable it for teen accounts through Family Pairing.
Requirements
What types of content aren't available under Restricted Mode? What is Restricted Mode on TikTok? Restricted Mode on TikTok limits exposure to content that may not be comfortable for everyone, such as content that contains mature or complex themes. Some features are unavailable if you use Restricted Mode, including access to the Following feed, going LIVE, and gifting on LIVE. Restricted Mode can be turned on or off any time. Parents and guardians can also manage Restricted Mode for their teens through Family Pairing. How to turn Restricted Mode on or off To turn Restricted Mode on or off
If you have multiple accounts, you must turn Restricted Mode on for each account separately.
If you're a parent or guardian, you can turn Restricted Mode on for your teen's account through Family Pairing. How does Restricted Mode work? We use automated systems and human moderation to decide what content is included in Restricted Mode
Our automated systems identify content for Restricted Mode using a variety of factors, including whether an account has recently violated our Community Guidelines.
Why it matters
Who this applies to
All TikTok users who encounter content in Restricted Mode
You can report content that you believe should not be in Restricted Mode. TikTok will review the report and decide whether to remove the content if it breaks Community Guidelines. Even if the content stays on the platform, TikTok may keep it out of Restricted Mode if it contains mature or complex themes.
Requirements
Report content you think shouldn't be in Restricted Mode. TikTok will evaluate whether it violates Community Guidelines. Content may remain on the platform but stay restricted if it has mature or complex themes.
Why it matters
This gives you a way to flag inappropriate content and helps TikTok maintain appropriate boundaries for Restricted Mode, which is typically used by younger or more sensitive audiences.
Prohibited products cannot be sold on TikTok Shop under any circumstances. These include items that are illegal, stolen, counterfeit, recalled, unsafe, or from sanctioned regions. Unlike restricted products, which may be sold with approval, prohibited items have no pathway to listing approval.
Requirements
Your Guide to Prohibited Products 06/17/2026 AI Summary One-line takeaway
Prohibited products cannot be sold on TikTok Shop under any circumstances. Core Value/Change: Illegal, stolen, counterfeit/gray market, recalled, unsafe, and sanctioned-import items are prohibited Restricted products may sell only with approval Platform rules may differ from other marketplaces Red Lines & Compliance
Do not list prohibited items Repeated resubmission without fixes may trigger penalties, suspensions, or listing restrictions Appeals won't overturn items clearly banned by policy Actionable Steps: Check Prohibited and Restricted Products policies before listing Fix rejection issues and resubmit only after changes Appeal in Seller Center or contact support if unsure Immediate next action: Review product policy before listing Show more This article walks you through key points, to help you understand which products are prohibited and how to avoid these products in your listings. This guide applies to all sellers in the US. What Products Are Prohibited? Prohibited products are items that cannot be sold on TikTok Shop for a variety of reasons. This may be due to local, state, or federal rules, or because they might pose a risk to customers. This includes, but is not limited to: This includes products that break the law in the country where they are sold and/or shipped. Some examples are firearms, drugs, human body parts/remains, and alcohol Stolen goods or items that do not belong to you Fake, copied, or "gray market" products, including items that infringe on someone else's rights. A gray market product is one that is being sold through an unauthorized channel Products that cannot legally be imported into the buyer's country, including those from regions under trade sanctions Products recalled by manufacturers or government agencies Products that pose serious safety risks to TikTok Shop customers Any other prohibited products listed in the Prohibited Products Policy This guide does not cover everything, but it should help you make better listing decisions. For more details, refer to the Prohibited Products Policy. Prohibited vs. Restricted Products Keep in mind, TikTok Shop also has restricted products, which are different from prohibited products. Prohibited products cannot be sold under any circumstances Restricted products may be sold, but only if you meet certain requirements and get approval through 1 of the qualification pathways You can check the Restricted Products Policy to see the rules for selling restricted items. Best Practices Only list products that comply with TikTok Shop policies and legal requirements Make sure products are listed in the correct category and condition (for example, only new items in beauty, supplements, and food categories)Use accurate and honest product titles, images, and descriptions that clearly reflect the item being sold Review rejection messages carefully, fix any compliance issues, and then resubmit.
Who this applies to
All TikTok Shop sellers listing products
Certain products cannot be sold on TikTok Shop at all because they violate laws, pose safety risks, are stolen or counterfeit, have been recalled, or are being imported from sanctioned regions. If your listing is flagged as prohibited, you need to either fix the issue and resubmit, or appeal the decision if you believe it was made in error.
Requirements
Do not list firearms, drugs, stolen goods, counterfeit or gray market products, recalled items, unsafe products, or items illegally imported from sanctioned regions
Review rejection messages and fix category, description, or supporting documents
Repeated resubmission without corrections may trigger penalties
Contact your Account Manager, Help Center, or file an appeal if you believe a product was wrongly flagged
Why it matters
Violating this policy can result in listing removal, account penalties, and repeated violations without fixes may lead to suspension or account termination.
All TikTok Shop sellers listing products in any category
TikTok Shop enforces a Prohibited Products Policy that blocks certain categories of items from being listed. If your product is rejected, you'll receive a notification explaining which policy category it violates. You can appeal rejections if you believe they were made in error, but products explicitly listed as prohibited cannot be approved.
Requirements
Check the Prohibited Products Policy and Restricted Products Policy before listing.
Do not list prohibited products. For restricted products, submit required documents and wait for approval. If unsure about a product, contact your Account Manager or submit a Help Center ticket. Use the appeal process in Seller Center if you believe a rejection was a mistake.
Why it matters
Repeated or severe violations can trigger penalties, account suspensions, or restrictions on adding new products. Understanding which categories are prohibited versus restricted helps you avoid wasted time on rejections and maintain account compliance.
TikTok Shop divides products into two categories: prohibited products that cannot be sold at all, and restricted products that can be sold only if you meet specific requirements and receive approval. Understanding this distinction is critical because selling prohibited items will violate the policy, while restricted items require extra steps before listing.
Requirements
Prohibited products cannot be sold under any circumstances, including products that are illegal to import into the buyer's country, recalled items, or products with serious safety risks
Restricted products may be sold only after you meet certain requirements and receive approval through a qualification pathway
Check the full Prohibited Products Policy for the complete list of prohibited items
Why it matters
Selling prohibited products will result in listing removal and potential account penalties, while selling restricted products without approval carries the same enforcement risk.
TikTok Shop prohibits certain product categories and updates these restrictions as regulations and market conditions change. If you list a prohibited item, your listing may be rejected, delayed, or result in account penalties. Always check the current Prohibited Products Policy before listing anything.
Requirements
Do not list items in prohibited categories until an official update is announced. If your listing is rejected, read the rejection message, fix the issue, and resubmit only once with changes. You can appeal a prohibition decision through Seller Center, but appeals will be denied if the product is clearly listed as prohibited in the policy.
Why it matters
Listing prohibited products risks listing rejection, processing delays, and account penalties. Understanding the rules and responding correctly to rejections protects your seller account and prevents repeated violations.
TikTok Shop sellers must list only compliant products with accurate information, keep items in the right category and condition, and stay informed about policy changes. When your listings are rejected, you need to fix the issues and resubmit. Following these practices protects you from penalties and account restrictions.
Requirements
Only sell products that comply with TikTok Shop policies and local laws
List products in the correct category and condition (e.g., beauty/supplements/food must be new)
Use accurate titles, images, and descriptions that honestly represent what you're selling
Review rejection messages, fix compliance issues, and resubmit your listings
Check Seller Center Academy regularly to stay updated on policy changes
Why it matters
Non-compliance can result in penalties, account suspensions, or restrictions on adding new products to your shop.
TikTok Shop prohibits the sale of products in 23 specific categories, including adult products, alcohol, firearms, drugs, gambling items, and many others. If your listing is rejected under this policy, you need to fix the compliance issues identified in the rejection message and resubmit—or remove the product if it falls into a prohibited category.
Requirements
Products in prohibited categories cannot be sold (adult products, alcohol, tobacco, firearms, drugs, gambling, hazardous items, etc.)
Use accurate, honest product titles, images, and descriptions that clearly reflect what you're selling
Review rejection messages in Seller Center inbox or email and fix compliance issues before resubmitting
Monitor policy updates regularly via Academy in Seller Center to stay compliant
Why it matters
Repeat violations can result in account penalties, suspensions, or restrictions on adding new products to your shop.
All TikTok Shop sellers listing products in any category
Before listing any product, you must check TikTok's Prohibited and Restricted Products policies. Prohibited products cannot be listed at all, while restricted products require you to submit required documents and get approval before listing.
Requirements
Check Prohibited Products Policy and Restricted Products Policy before listing
Do not list any product marked as prohibited
For restricted products, submit required documents and wait for approval before listing
Use the appeal process in Seller Center if you believe a product was flagged by mistake (though prohibited products cannot be approved on appeal)
Why it matters
Listing prohibited or restricted products without approval will result in your listing being removed and risks account penalties.
All TikTok Shop sellers listing products, especially dietary supplements and other categories with ingredient or safety restrictions.
TikTok Shop has its own prohibited and restricted products list that is separate from other marketplaces—a product legal elsewhere may still be banned here. If your listing is rejected, you must understand the rejection reason and fix the issue before resubmitting; repeatedly submitting unchanged listings can result in account penalties. You can appeal rejection decisions through Seller Center, but appeals cannot overturn prohibitions that are explicitly stated in the policy.
Requirements
Don't list prohibited items—check the Prohibited Products Policy before listing
For restricted products, submit required documents and wait for approval before listing
Read rejection messages carefully and fix issues before resubmitting
Don't repeatedly resubmit the same product without changes (may trigger account penalties)
Use the appeal process in Seller Center if you believe a product was flagged by mistake
Why it matters
Listing prohibited products can result in listing rejection, delays, or account penalties; understanding and following the policy protects your seller account and prevents wasted submission attempts.
Who this applies to
All TikTok Shop sellers listing products
TikTok Shop has strict rules about which products you can and cannot sell. Some products are completely banned (prohibited), while others require approval documents first (restricted). You must check both policies before listing anything, and you can appeal if you think a product was wrongly rejected.
Requirements
Check Prohibited Products Policy and Restricted Products Policy before listing
Do not list prohibited products
For restricted products, submit required documents and get approval before listing
Use Seller Center appeal process if you believe a product was flagged by mistake
Why it matters
Listing prohibited products will result in rejection; failing to get approval for restricted products before listing can lead to delisting and account issues.
If you manage teen accounts or want a curated feed, understanding Restricted Mode helps you control what content is visible and which features are accessible on the platform.
