All TikTok Shop sellers listing beauty and personal care products, including skincare, makeup, personal care/cleaning products, fragrances, and beauty tools and instruments
TikTok requires beauty and personal care product listings to follow a specific structure for titles, attributes, and product information. Your title should include the brand name, product category, main benefits, target audience, and specifications in a clear, organized way. You must also fill in detailed product attributes like capacity, skin/hair type, country of origin, and shelf life to help buyers find and understand your products.
Requirements
Use the recommended title structure: [Brand] + Category + Efficacy/Benefits + Target Audience + Specification
Fill in all product attributes including brand, net weight/capacity, skin/hair type, country of origin, and shelf life
Use accurate, non-deceptive brand names— do not fake brands or use similar spellings to well-known brands
Clearly state specifications for sets (e.g., "Cleanser 100ml + Toner 120ml + Lotion 100ml")
Why it matters
Proper titles and attributes help buyers find your products through search, increase transaction rates, and prevent your listing from being removed for policy violations.
Your product listings must be accurate, honest, and comply with all TikTok Shop policies and legal requirements. TikTok Shop prohibits deceptive, misleading, or harmful listings, and violations can result in removal of your listings, violation points, or loss of selling privileges.
Requirements
Listings must be clear, truthful, and follow all TikTok Shop policies and legal requirements
Maintain quality, formatting, and presentation standards
Do not use deceptive, misleading, or harmful content in listings
Non-compliant listings may be removed and result in enforcement action
Why it matters
Violations can result in listing removal, account suspension, or loss of your ability to sell on TikTok Shop.
TikTok Shop has strict rules against listings that are deceptive, harmful, illegal, or don't follow platform policies. Sellers must keep product information accurate and honest, and cannot manipulate the system or misuse platform features. Violating these rules can result in your listings being removed or your selling account being suspended.
Requirements
Do not list content related to child safety, CSAM, grooming, sextortion, or abuse
Do not claim products are dupes, fakes, or knock-offs
Do not target minors with product ads or use fake reviews/bots to inflate traffic
Do not change product details after purchase, create duplicate listings, or repurpose old listings for different products
Do not use unauthorized TikTok Shop badges or tags
Do not list counterfeit goods or violate intellectual property rights
Do not set prices far below category standards as a sign of no intent to sell
Do not use deceptive titles, descriptions, or attributes to mislead customers
Why it matters
Violations result in listing removal, enforcement points, and potential loss of selling privileges.
Who this applies to
All TikTok Shop sellers listing products
You must list accurate product information including title, description, brand, images, and variations. You also need to include all legally required warnings and disclosures (like California Prop 65 warnings or choking hazard labels). Most importantly, you cannot mislead customers about where your product comes from—a product assembled in multiple countries cannot be falsely labeled as "Made in the USA."
Requirements
Include complete product details: title, description, brand, images, and size/color/flavor variations as applicable
Display all legally required warnings and disclosures (California Prop 65, choking hazard labels, etc.)
Make truthful and accurate origin claims; do not mislead about product manufacturing location
Paid political advertising and political content are prohibited from promotions
Why it matters
Violating these rules can result in listing removal, account suspension, or legal liability for misleading claims or failure to display required safety warnings.
All TikTok Shop sellers listing products subject to legal disclosure requirements, particularly products that may have choking hazards or contain substances covered under California Proposition 65
Your product listings must include all legally required warnings and disclosures, such as California Proposition 65 warnings and choking hazard labels, displayed clearly and accurately. All text in your listings must be well-written, grammatically correct, and must accurately represent the actual product without attempting to direct customers off TikTok Shop.
Requirements
Include all legally required warnings and disclosures (California Proposition 65, choking hazard labels, etc.)
Use clear, grammatically correct writing with proper punctuation and complete sentences; use numerals instead of spelled-out numbers
Ensure all content (text and images) accurately represents the product as it actually is
Do not include QR codes, website links, or references to other platforms or websites that redirect customers off TikTok Shop
Why it matters
Failure to include required legal warnings exposes you to compliance violations and potential delisting, while redirecting customers off-platform violates TikTok's safety policies and can result in listing suspension or account penalties.
Your product listings must contain only accurate, descriptive information about the actual product. You cannot use special characters or alternate spellings to disguise brand names, add marketing hype, include off-platform links, or make misleading health or performance claims.
Requirements
Do not use special characters or numbers to substitute letters (N!KE, Дpple)
Do not include subjective claims like "Best Seller" or promotional discounts
Do not add QR codes, website links, or other redirects off TikTok Shop
Do not make misleading claims about product functions, health effects, materials, or ingredients
Why it matters
Violations can result in listing removal and your account being at risk; TikTok cannot guarantee the safety of off-platform activity and prohibits deceptive practices to protect both buyers and sellers.
Your product titles must clearly identify what you're selling by including the brand, product type, and essential details in a specific format. Titles should be concise, properly capitalized, and use standard abbreviations—don't add unnecessary information or include your seller name.
Requirements
Include brand (if authorized), product type, and essential identification details
Capitalize the first letter of each word except prepositions, conjunctions, and articles
Abbreviate measurements (cm, oz, in, kg)
State quantity clearly for multi-pack or multi-item products (e.g., '10 ct' or 'Pack of 10')
Place size and color information in variation titles, not the main title
Do not include your seller name or links in product titles
Why it matters
Poorly formatted or unclear titles reduce discoverability, customer trust, and conversion rates—and may result in listing rejection or removal.
Product descriptions must be clear, accurate, and detailed enough for customers to fully understand what they're buying. Descriptions must be at least 30 words, avoid vague language, and include specific information like measurements, care instructions, and key features. You cannot include seller contact information or promotional material unrelated to the product itself.
Requirements
Minimum 30 words with correct grammar and complete sentences
Accurately represent product color and include major features, characteristics, use cases, dimensions, care guidelines, and warranty details
Highlight top features like target age/audience, warranty info, dimensions, and ingredients where applicable
Do not include seller names, email addresses, website URLs, or information about other products
Why it matters
Poor descriptions lead to customer confusion, returns, and disputes; accurate listings build trust and reduce enforcement risk for misleading content.
All TikTok Shop sellers listing products with ingredients
You must list all ingredients in your product details, ordered from most to least by weight. Your product listing should also include other key information like target age, warranty, dimensions, and product use in a clean, standardized format.
Requirements
List ingredients by weight, highest to lowest (most abundant ingredient first)
Include target age range using numerals only
State dimensions without punctuation or symbols
Write out full unit names (quart, inch, feet—not abbreviations)
Do not include company-specific information in product features section
Why it matters
Incomplete or inaccurate ingredient disclosure can result in listing removal or account suspension, and consumers rely on this information for purchasing decisions.
When listing a product, you must place it in the correct category and provide accurate product details so customers can find it easily and trust your listing. This includes specifying age ranges numerically, listing the country of origin, and using full unit names (like "quart" instead of "qt"). Incorrect categorization can harm your Shop Health score.
Requirements
Specify suitable age ranges using numerals
Indicate the product's country of origin
Use full unit names (quart, inch, feet, etc.) instead of abbreviations
Do not include company-specific information in the product details section—only product features
Why it matters
Incorrect categorization or missing product details can trigger "Incorrect Category" violations and negatively impact your Shop Health rating, reducing visibility and customer trust.
You can upload up to 9 product images and 1 video per listing. Your main image must show the front of the product on a pure white background with no text, logos, or watermarks. Additional images should show different angles, details, and use cases to give customers a complete view of what they're buying.
Requirements
Main image must display the front of the product on pure white background with no text, logos, watermarks, or graphics
All images must be at least 600×600 pixels, in color, and show the actual product (no mock-ups or renderings)
Additional images must show front, back, sides, accessories, and can include features, usage scenarios, variations, and comparisons—but no duplicate angles
Video must not exceed 5MB; children's swimwear and undergarments must be displayed flat without child models
No explicit, sexual, violent, discriminatory, or abusive content allowed
Why it matters
High-quality, compliant images improve discoverability, build customer trust, and prevent Shop Health violations that can harm your ability to sell.
All TikTok Shop sellers listing products, with specific rules for fashion items (apparel, bras, shoes) and children's swimwear/undergarments
TikTok requires you to provide complete sizing information for all product listings and follow strict display rules for children's swimwear and undergarments. All images must comply with TikTok's content policies and cannot contain explicit, suggestive, or harmful content.
Requirements
Fashion items: provide complete sizing information
Non-fashion items: include dimensions (length, width, height, or volume)
Children's swimwear and undergarments: must be displayed flat with no child models or mannequins
All images: cannot contain explicit/suggestive sexual content, CSAM, or other policy violations
Why it matters
Incomplete sizing or non-compliant images will result in listing removal or account suspension, and violations involving child safety issues carry serious legal and platform consequences.
All TikTok Shop sellers listing bundled or multipack products
You can sell bundles and multipacks created by manufacturers, but you cannot create your own bundles by combining separate products in a single listing. Each product or manufacturer bundle/multipack gets only one listing on the platform.
Requirements
Manufacturer-created bundles are allowed if they have a unique GTIN for the bundle
Manufacturer-created multipacks are allowed if they have a unique GTIN for the multipack
Do not create multiple listings for the same product
Do not combine multiple standalone products into a single listing
Why it matters
Violating these rules can result in listing removal or suspension, and helps maintain product data integrity across the platform.
All TikTok Shop sellers listing products with variations, bundles, or multipacks
On TikTok Shop, you can organize product variations (like different sizes or colors) under a single product page using an anchor product. You can also sell manufacturer-created bundles and multipacks as long as they have their own unique GTIN from the manufacturer.
Requirements
Use an anchor product to group variations (SKUs) together on one product detail page
Variations must have a variation style attribute (size, color, shape, scent, flavor, etc.)
Manufacturer-created bundles and multipacks are allowed if they have a unique GTIN assigned by the manufacturer
Do not create artificial multiple listings for the same product
Why it matters
Proper product organization improves the customer shopping experience and prevents account violations for duplicate listings or misrepresenting non-manufacturer bundles.
All TikTok Shop sellers with products listed for sale
TikTok Shop may restrict or remove certain products from the Shop Tab and promotional placements if they don't meet platform standards. Not all products approved for sale are automatically eligible for prominent visibility on TikTok.
Requirements
Products must meet TikTok standards to be eligible for Shop Tab visibility
TikTok reserves the right to remove or limit promotional placement for products that don't meet these standards
Some products permitted for sale may not be eligible for Shop Tab visibility
Why it matters
Restricted Shop Tab placement directly impacts your product discoverability and sales potential, even if your listing is otherwise compliant and live.
TikTok Shop enforces seller policies through penalties that range from reducing your account performance score to removing listings entirely or blocking you from selling. Not all products eligible for sale will get prominent placement in the Shop Tab or in promotions if they don't meet TikTok's standards.
Requirements
TikTok may deduct points from your Account Health Rating
TikTok may remove your product listings
TikTok may revoke your access to sell products
TikTok may remove or limit Shop Tab visibility and promotional placement for products that don't meet standards
Why it matters
Violations of listing policies directly impact your ability to sell, your account standing, and your products' visibility—which means lost sales and potential suspension from the platform.
All TikTok Shop sellers creating or managing product listings
TikTok Shop evaluates product listings on a three-tier quality scale (Poor, Fair, Good) based on completeness, image resolution, and accuracy. To reach the Good tier and maximize sales, you need high-resolution images, detailed descriptions, accurate titles without promotional language, and category-specific product information. This standard directly impacts how shoppers find and buy your products.
Requirements
Product titles must be concise, accurate, and free of repetitive words, variant references, or promotional language (no "best seller," "low stock")
Images must be high-resolution (≥600x600 pixels), show the product clearly without watermarks, use a white background, and include multiple angles (minimum 5 images for Good tier)
Descriptions must be detailed and structured; include category-specific attributes like product advantages, target audience/age, size charts with dimensions, material composition, and specifications
Use TikTok Shop's Product Optimizer Tool to improve listing quality at scale
Why it matters
Well-optimized listings build customer trust, reduce returns, improve conversion rates, and boost sales performance across TikTok Shop.
All TikTok Shop sellers creating and managing product listings
Your product listings are the first place customers learn about what you're selling, so they need to be clear, honest, and detailed. TikTok requires you to provide accurate descriptions and multiple high-quality images from different angles, select the right category, and avoid misleading claims or links that direct customers away from the platform.
Requirements
Upload at least 5 high-resolution images showing the product from multiple angles
Write clear, accurate descriptions that honestly reflect the product's appearance, functionality, and effects
Select the most relevant product category for your item
Avoid including QR codes, external website links, competitor platform names, or unsubstantiated claims like "Best Seller" or "Trending Item"
Create a new listing when the product substantially changes (redesign or major updates); make only minor edits if the product stays the same
Why it matters
Well-crafted listings help customers find and purchase your products, improving your sales and shop credibility, while poor or misleading listings can result in delisting or account penalties.
TikTok Shop sellers using Rithum or ChannelAdvisor for product listing management
TikTok Shop sellers using Rithum/ChannelAdvisor must follow strict product listing rules and complete hazmat attributes for restricted items. Your listings cannot use off-platform redirects, unauthorized brand names, excessive symbols, or unverified claims. Non-compliance will result in enforcement actions including potential delisting or account penalties.
Requirements
No off-platform redirects, unauthorized brand use, all-caps text, excessive symbols, unverified claims, or irrelevant content
Complete required hazmat attributes (battery/material fields) and upload category certificates before enforcement
Restricted and invite-only categories require prior approval or certification
Sync and resolve errors in Seller Center; full catalog updates every 8 hours
Why it matters
Non-compliance triggers enforcement actions that can suspend or remove your listings and harm your seller account standing.
All TikTok Shop sellers across product categories including Automotive & Motorcycle, Baby & Nursery, Beauty & Personal Care, Books/Magazines/Audio, and Collectibles
Your product listings cannot include links that redirect buyers away from TikTok, use brand names you don't own, consist entirely of capital letters, contain excessive symbols, make claims you can't back up, or include unrelated content that doesn't describe the product. These rules apply across all product categories to keep listings honest, on-platform, and focused on the product itself.
Requirements
No links or redirects leading off TikTok platform
No brand names or logos unless you are an authorized seller for that brand
No all-capital text or excessive symbols in titles or descriptions
No unverified claims or content unrelated to the product being sold
Why it matters
Violations can result in listing removal or account suspension, and reduce buyer trust by making your products appear deceptive or low-quality.
This section lists the product categories that are available or supported on TikTok Shop, including Books, Magazines & Audio, Collectibles, and other merchandise types. It appears to be a reference guide showing which product categories sellers can list.
Requirements
Books, Magazines & Audio products are an available category
Collectibles are an available category
Other supported categories include Automotive, Baby & Nursery, Beauty, Fashion, Food, Furniture, Health, and more
Why it matters
Understanding which product categories are supported helps sellers determine if their products are eligible to be listed on TikTok Shop.
TikTok Shop sellers listing products in the Phones & Electronics category
Phones & Electronics is a restricted category that requires you to submit special documentation or certifications before you can list products. You must obtain TikTok Shop approval for both your sandbox and live seller accounts, and you cannot start the syncing process until you have been authorized.
Requirements
Get prior approval from TikTok Shop for both sandbox and live accounts before listing
Upload all required certifications and documentation through ChannelAdvisor before syncing products
Some categories may require additional certifications even after initial approval
Include required documentation in the TTS Mapping File when syncing
Why it matters
Without securing approval and proper documentation first, your product listings will be rejected and you won't be able to sync inventory to TikTok Shop.
Rithum (ChannelAdvisor) sellers managing product listings on TikTok Shop
When you update product information in ChannelAdvisor, those changes sync to your TikTok Shop listings automatically on a scheduled basis. Most product details update every 8 hours, but price and quantity changes sync much faster every 30 minutes to keep your shop accurate.
Requirements
Product attribute changes sync to TikTok Shop every 8 hours
Price and quantity updates sync every 30 minutes
Changes are made in ChannelAdvisor and automatically propagate to TikTok Shop
Why it matters
Understanding these sync intervals helps you manage customer expectations about when price changes, inventory adjustments, and product details will appear live on your shop.
Rithum sellers listing hazardous materials or products classified as Hazmat on TikTok Shop (such as batteries/cells and other restricted items)
TikTok Shop requires sellers to provide hazardous materials (Hazmat) information for products that fall into hazmat categories. This guide helps Rithum sellers understand what hazmat data must be submitted and how to fill in required attributes and supporting documents.
Requirements
Provide Hazmat category classification for applicable products
Fill in all required Hazmat attributes and types
Upload required documents and certifications (e.g., for batteries/cells)
Product attribute updates sync to TikTok Shop every 8 hours; price and quantity updates every 30 minutes
Why it matters
Without proper hazmat documentation and attributes, your listings will not comply with platform requirements and may be removed or suspended from TikTok Shop.
TikTok Shop sellers listing products that contain or are powered by batteries
When you list a product containing batteries on TikTok Shop, you must provide specific information about the batteries depending on their type. For lithium metal batteries, you need additional detailed specifications beyond what's required for other battery types.
Requirements
Specify the battery type (Lithium Ion, Lithium Metal, Lead/Cadmium/Mercury, Alkaline, or Other)
Provide a Safety Data Sheet (SDS)
Indicate how batteries are packed (Built-In, Packed Separately, or Batteries Only)
State the number of batteries/cells and their capacity in Wh
For Lithium Metal only: include battery capacity in grams and battery weight in grams
Why it matters
Missing or incomplete battery documentation can result in your listing being rejected or removed, as these details are required for safety compliance and regulatory purposes.
TikTok Shop sellers listing batteries as a standalone product category
When listing batteries as a standalone product (not built-in to another item), you must provide detailed safety information including the number of battery cells, capacity specifications, and whether the product contains flammable liquids. This helps TikTok Shop ensure batteries are shipped safely and comply with hazardous goods regulations.
Requirements
Provide the number of batteries or cells in the product
Specify battery or cell capacity in watt-hours (Wh)
For lithium metal batteries: list capacity in grams and total battery weight in grams
Declare whether the product contains flammable liquid (Yes, No, or Not Sure)
Why it matters
Incomplete or inaccurate battery specifications can trigger shipping restrictions, delisting, or violations of hazardous materials regulations—impacting your ability to sell these products.
TikTok Shop sellers listing products that contain batteries (built-in, packed separately, or batteries only)
When listing products with batteries, you must declare detailed battery information in your product listing, including capacity in Wh (watt-hours), number of cells, and whether the product contains flammable liquids. For lithium metal batteries specifically, you must also provide weight and capacity in grams.
Requirements
Specify battery configuration: built-in, packed separately, or batteries only
Declare the number of batteries or cells
Provide battery or cell capacity in Wh (watt-hours)
For lithium metal batteries: provide capacity in grams and weight in grams
Declare whether the product contains flammable liquid (Yes/No/Not Sure)
Why it matters
Accurate battery information is required for safety compliance and shipping regulations; incomplete or incorrect declarations can result in listing rejection or removal.
TikTok Shop sellers listing products that may contain flammable liquids or batteries
When listing products on TikTok Shop, you must disclose whether your item contains flammable liquids and provide specific safety information if it does. This includes documenting the volume of flammable liquid and submitting a Safety Data Sheet (SDS) to comply with hazardous material shipping and storage rules.
Provide flammable liquid volume in milliliters if applicable
Submit a Safety Data Sheet (SDS) for flammable liquid products
Disclose battery/cell information including quantity, capacity (Wh), and for lithium metal batteries, capacity and weight in grams
Why it matters
Incomplete or inaccurate flammable material disclosures can result in listing suspension, failed compliance reviews, or shipping restrictions since these products are regulated hazardous materials.
TikTok Shop sellers listing products that contain or may contain dangerous goods or hazardous materials
When listing products on TikTok Shop, you must declare whether your product contains dangerous goods or hazardous materials. If it does, you are required to provide a Safety Data Sheet (SDS) and specify the aerosol liquid volume in milliliters so TikTok can properly classify and regulate the listing.
TikTok Shop sellers using Rithum to list products that contain batteries or cells
You must fill out hazmat information for products containing batteries or cells in the Rithum interface when listing on TikTok. The specific details you need to provide depend on the battery type—products with lithium-ion or lithium-metal batteries require the most detailed information, including capacity, weight, and packing method.
Requirements
Declare whether your product contains batteries or cells via Additional Attributes
Specify the battery type (Lithium Ion, Lithium Metal, Lead/Cadmium/Mercury, Alkaline, or Other)
For Lithium Ion or Lithium Metal batteries, complete all of: how batteries are packed, number of batteries/cells, battery capacity (in Wh or grams for Lithium Metal), and battery weight in grams
For other battery types, provide Safety Data Sheet (SDS) information
Why it matters
Incomplete hazmat declarations can lead to listing rejection or removal, as these are regulatory requirements for shipping products with batteries safely.
TikTok Shop sellers listing products that contain batteries or cells, specifically those with Lithium Ion or Lithium Metal batteries.
When listing products containing batteries or cells, you must provide detailed battery information including type, packing method, quantity, capacity in watt-hours (Wh), and weight. This requirement applies specifically when you select Lithium Ion or Lithium Metal battery types during the listing process.
Requirements
Select a Battery Type from the available options (required if batteries/cells are selected)
Fill in all four attributes if Lithium Ion or Lithium Metal is selected: packing method, number of batteries/cells, capacity in Wh, and weight
Correct any errors that appear during the syncing process before publishing the listing
Why it matters
Providing accurate battery specifications is legally required for safety and compliance with shipping regulations for lithium battery products.
TikTok Shop sellers using ChannelAdvisor and PIM systems to manage product catalogs
Your product information syncs automatically from your PIM system through ChannelAdvisor to TikTok Shop every 8 hours. New and updated product listings are reviewed by TikTok's governance team for compliance before being published live. If errors occur during syncing, you need to correct the missing or incorrect information and resubmit.
Requirements
Create or update products in your PIM system
ChannelAdvisor pulls your catalog every 8 hours via API
TikTok's governance team reviews all new and updated SKUs before publication
Check sync status after each update and correct any errors by resubmitting accurate information
Why it matters
Understanding this workflow ensures your products are published quickly and without delays—errors during sync can prevent listings from going live.
TikTok Shop sellers using ChannelAdvisor to sync products
When you publish products to TikTok Shop, they may be flagged for review due to non-compliance, inaccuracies, or inconsistencies. You should wait for TikTok's review to complete before pushing a new feed or sync, which typically takes up to 72 hours but has a 7-day timeout limit.
Requirements
Wait for complete review and approval before pushing new feeds or syncs
Monitor SKU status in the 'Under Review' section of your dashboard
If TikTok doesn't respond within 7 days, the product sync will fail
Only push new feeds once all SKUs are approved or issues are resolved
Why it matters
Pushing new product feeds while items are under review can cause approval delays or sync conflicts, slowing down your product availability and sales.
TikTok Shop sellers using Rithum (formerly Channel Advisor) for product listing management and inventory sync
TikTok Shop automatically syncs your product inventory and pricing from your PIM system every 30 minutes. When your products are flagged for review by TikTok's Governance Team, you should wait for their review cycle to complete (up to 72 hours) before pushing a new product feed, to avoid conflicts and approval delays.
Requirements
Channel Advisor pulls updated quantity and pricing from your PIM every 30 minutes
Price and inventory changes are automatically reflected on TikTok Shop listings immediately upon sync
Wait for the TikTok Shop Governance Team's complete review cycle (usually up to 72 hours) before initiating a new feed/sync
Do not push a new product feed while SKUs are under review to avoid conflicts or approval delays
Why it matters
Pushing a new feed while products are under review can delay approvals and create listing conflicts, potentially keeping your products from going live or selling correctly.
All TikTok Shop sellers using ChannelAdvisor to manage product listings
TikTok Shop sellers can remove products or individual variations (SKUs) from their store listings. When you unpublish a parent product, all its variations disappear; when you unpublish a specific SKU, only that variation is removed while the main product stays live. After unpublishing, TikTok's team reviews remaining variants for compliance and then deletes the unpublished items from the platform.
Requirements
Unpublish entire products (parent) by removing the "published" or "active" label to hide all variations at once
Unpublish individual SKUs (child) to remove only specific variations while keeping the main product and other SKUs active
TikTok's governance team reviews remaining variants after unpublishing for compliance
Unpublished SKUs are permanently deleted from TikTok Shop and unavailable to buyers
Why it matters
Understanding the difference between unpublishing a parent product versus a single SKU helps you control which items stay visible to customers and avoid unintended removals from your store.
TikTok Shop sellers listing products in categories including Automotive & Motorcycle, Baby & Nursery, Beauty & Personal Care, Books, Collectibles, Computers & Office Equipment, and other product categories
TikTok enforces listing quality standards across product categories by requiring clear, honest presentation while prohibiting deceptive or off-platform practices. Your product listings must use accurate text and numbers, avoid unauthorized brand claims, and stay on-platform—while keeping formatting clean and claims verifiable.
Requirements
Use clear text with accurate numbers and honest product representation
Do not redirect buyers off-platform or use unauthorized brand names
Avoid all-caps text, excessive symbols, or unverified claims
Do not include irrelevant content in product listings
Why it matters
Violations can result in listing removal or account restrictions; following these standards keeps your products discoverable and compliant with TikTok's marketplace trust requirements.
All TikTok Shop sellers listing 3C (electronics) products, including mobile phones, tablets, computers, accessories, audio devices, smart wearables, household appliances, and other digital electronics
TikTok Shop sellers listing electronics (phones, tablets, audio devices, smart wearables, accessories, and other 3C products) must follow specific formatting rules for product titles and attributes. Your title should include the brand, core category, key specs, compatible devices, and selling points—but you cannot use superlatives ("best," "number one"), false claims about performance, or misleading brand information. Product attributes like brand, model, color, and compatibility must be accurate and consistent with what you've stated elsewhere in your listing.
Do not use absolute terms ("best," "number one," "lifetime warranty," "never overheats," "100% non-heating") or false performance claims ("signal never drops," "never crashes")
Brand, model, and specifications must be accurate and consistent with product attributes; do not label ordinary products as "original official" if they are not
Do not impersonate, use lookalike names, or confuse brand names; specify exact compatible device models (e.g., "iPhone 15/16") rather than just the brand
Why it matters
Accurate titles and attributes help buyers find and understand your products, increasing transaction rates, while violations can result in listing removal or account penalties for false advertising and trademark infringement.
Who this applies to
All TikTok Shop sellers listing apparel products, including clothing for men, women, and children; underwear; loungewear; pajamas; sports wear; and apparel accessories like hats, scarves, and gloves
When listing apparel products on TikTok Shop, you must use clear, specific titles and product attributes that help buyers find and understand what they're buying. Your listings must be truthful and cannot make false claims about health benefits, materials, or product qualities that are exaggerated.
Requirements
Use structured titles with: Brand + Category Term + Gender/Audience + Style/Material/Color + Scene/Season + Key Selling Point
Use specific category terms (e.g., "dress," "jeans," "sweatshirt") not vague ones like "top/set"
Clearly specify target audience (male/female/child/infant) to avoid confusion between adult and children's sizes
Truthfully list all product attributes: fabric composition, fit type, thickness, applicable season/scenario, size, and color— do not falsely claim materials or exaggerate health/weight loss benefits
Why it matters
Clear, honest listings help buyers find your products, increase sales conversion, and avoid policy violations that could result in listing removal or account penalties.
All TikTok Shop sellers listing products with batteries
If you want to list products that contain batteries on TikTok Shop, you must first identify the type of battery and follow specific safety documentation rules. You'll need to collect battery details to complete your listing accurately.
Requirements
Confirm the battery type before listing.
Provide relevant safety documentation for lithium batteries.
Include battery details like voltage, capacity, and whether it's rechargeable or disposable.
Declare if the product contains harmful substances or is classified as dangerous goods.
Why it matters
Correctly listing battery products ensures compliance with safety regulations and helps avoid listing removal.
All TikTok Shop sellers listing textile and soft furnishing products, including bed linens, towels, curtains, sofa covers, carpets, blankets, and similar fabric items
TikTok Shop requires sellers of textile and soft furnishing products to follow structured listing guidelines for product titles, attributes, and specifications. This ensures buyers can easily find and understand textile products by including key information like brand, material, size, and style. Properly formatted listings with complete attributes help increase visibility and sales.
Requirements
Product titles must follow the recommended structure: Brand + Core Category + Size/Specification + Material + Style/Pattern + Bed Size/Space + Other Selling Points
Key product attributes must be completed accurately: Material (fiber composition), Specifications/Dimensions (exact measurements), Thickness (pile height, measured with calipers), Applicable seasons, Target audience/space, and Weight
Measurements must be precise: bed linens by quilt cover/sheet size and applicable bed type, towels by length × width, curtains by width × height, carpets by length × width or diameter
All material information must reflect actual product composition (e.g., "100% cotton" or "80% cotton / 20% polyester")
Why it matters
Complete and accurate listings improve buyer search experience and transaction rates, while incomplete or misleading attribute information may result in listing removal or account issues.
All TikTok Shop sellers listing wig products, including full wigs, hairpieces, hair extensions, and similar products
TikTok Shop requires wig product titles and listings to follow a specific structure that includes brand, material type, wig type, length, style, color, and target audience. Your title and product attributes must be detailed and accurate so buyers can easily find and understand what they're purchasing. You must avoid exaggerated health claims (like treating hair loss) and absolute language (like "never sheds"), and instead use factual, relative descriptions.
Requirements
Title must include Brand + Material + Wig Type + Length/Curl/Style + Color + Target Audience in that order
Claim "cover hair loss areas" or "improve visual hair volume" only—never claim medical treatment or hair regrowth effects
Use relative language like "more natural" and "more supple"—avoid absolute claims like "never shed" or "never knot"
Complete all key product attributes (brand, material, length, density, color, style, target audience) with standardized terminology provided in the guidelines
Why it matters
Properly structured titles and attributes improve product discoverability and buyer conversion, while false claims risk listing removal and account penalties.
