All TikTok Shop sellers and creators promoting health, wellness, weight management, or medical products
TikTok prohibits health-related claims that mislead or exaggerate what products can do. You cannot claim a product will diagnose, treat, cure, or prevent disease unless it's an OTC drug that matches the FDA Drug Facts label. You also cannot make unsupported weight loss, body transformation, or wellness cure claims.
Requirements
No medical claims for non-OTC products (no claims about diagnosing, treating, curing, or preventing disease)
OTC drugs may only claim uses that match the Drug Facts label "Uses" section
No weight loss, weight gain, muscle gain, fat burning, or body transformation claims
No claims that products can prevent or cure wellness conditions (physical, mental, or emotional)
Why it matters
Violations can result in listing removal, account suspension, or legal consequences; TikTok enforces this to protect users from misleading health claims.
Advertisers and sellers promoting healthcare products, pharmaceuticals, medical devices, OTC medicines, medical institutions, pharmacies, and hemp/CBD cosmetic products on TikTok
Healthcare and pharmaceutical products can be advertised on TikTok, but they must comply with all applicable laws and regulations in each country where you're advertising. Some health products can't be advertised at all, while others are allowed only with specific restrictions in place.
Requirements
Over-the-counter medicines, medical institutions, and pharmacies are allowed if market-specific requirements are met
Medical devices for diagnosing, treating, or monitoring conditions are allowed if market-specific requirements are met
Hemp and topical CBD cosmetic products may be allowed in some markets with additional restrictions; ingestible hemp is not allowed
Hemp product ads require a TikTok Sales Representative (not available via self-serve)
Why it matters
Non-compliance can result in your healthcare ads being rejected or your account facing enforcement action, and you'll lose advertising opportunities in regulated categories without meeting the correct market requirements.
Advertisers promoting pharmaceutical and healthcare products in Argentina, Chile, Colombia, Ecuador, and Peru
Prescription medicines cannot be advertised in Argentina, Chile, Colombia, Ecuador, and Peru. Over-the-counter medicines may be advertised only if you provide proof of local regulatory approval and restrict the ads to users 18+. Hemp-derived products and topical CBD are restricted and require coordination with a TikTok Sales Representative; ingestible hemp is not allowed.
Requirements
Prescription medicines: not allowed
Over-the-counter medicines: require local regulatory approval proof and 18+ age restriction
Hemp oil and topical CBD products: only via TikTok Sales Rep coordination; must comply with local laws
Ingestible hemp products: not allowed
Why it matters
Non-compliance can result in ad rejection, account suspension, or legal consequences in these countries where healthcare advertising is strictly regulated.
Advertisers promoting medical devices, over-the-counter medicines, and other healthcare products on TikTok
TikTok allows ads for certain healthcare products (medical devices and over-the-counter medicines) only if you prove regulatory approval in your region and restrict viewers to adults 18+. Prescription medicine ads are completely banned.
Requirements
Prescription medicines: Not allowed
Over-the-counter medicines: Allowed with regulatory proof + 18+ age restriction
Medical devices: Allowed with regulatory proof + 18+ age restriction
Must obtain approval and certification from appropriate local/regional authorities
Why it matters
Violating these rules will result in ad rejection or account suspension; failing to restrict to adults 18+ or provide regulatory documentation exposes you to enforcement action.
Advertisers promoting pharmacy services and plastic surgery procedures
Ads for pharmacies can run on TikTok if you meet two specific conditions: you must have regulatory approval from your local authorities, and your ads must only reach adults 18+. Plastic surgery ads are not allowed at all.
Requirements
Pharmacy ads require:
Proof of approval and certification from appropriate local/regional regulating authorities
Age restriction to users 18 years or older
Plastic surgery ads are prohibited and cannot run
Why it matters
Running unauthorized pharmacy ads or any plastic surgery ads will result in your ads being rejected or your account facing enforcement action.
Advertisers promoting condoms, lubricants, and dietary supplements on TikTok
TikTok allows ads for certain healthcare and pharmaceutical products only if you meet strict regulatory requirements and age restrictions. Ads must include safety disclosures in the local language and comply with local health authority approvals.
Requirements
Obtain certification or approval from local/regional health regulating authorities
Restrict ads to users aged 18 years or older
Include disclosures in Spanish or applicable local language explaining potential health risks and effects
Medical products claiming to cure illnesses (like herbal remedies) are not allowed
Why it matters
Failure to meet these requirements will result in your ad being rejected or your account facing enforcement action; compliance protects both your business and TikTok's legal standing.
Advertisers promoting healthcare and pharmaceutical products on TikTok in Australia
TikTok prohibits advertising prescription medicines and most medical-related products in Australia. Over-the-counter medicines can be advertised only if you have proof of approval from local regulators and restrict the ad to users 18 and older. Herbal remedies claiming to cure illnesses are specifically not allowed.
Requirements
Prescription medicines: Not allowed
Medical-related products and services: Not allowed (including herbal remedies claiming to cure illnesses)
Over-the-counter medicines: May be allowed only if you provide proof of approval from local regulatory authorities AND restrict ads to users 18+ years old
Why it matters
Violating these restrictions will result in ads being rejected or your account facing enforcement action, blocking you from promoting these product categories on the platform.
Advertisers promoting healthcare products, medical services, pharmacies, contraceptives, and healthcare supplements on TikTok
TikTok allows ads for certain healthcare and pharmaceutical products, but has specific restrictions and approval requirements for each category. Most allowed categories require age-gating to adults 18+, and some require third-party certifications or regulatory approval before your ads can run.
Requirements
Cosmetic clinics: not allowed
Medical institutions, healthcare supplements, and contraceptives: require 18+ age restriction
Pharmacies (brick-and-mortar and online): require third-party licensing certification and proof of approval
Contraceptives: must not focus on sexual pleasure and require local regulatory approval/certification
Why it matters
Running ads without meeting these requirements will result in your ads being rejected or removed, and repeated violations can limit your advertising privileges.
Sellers and creators promoting healthcare products, pharmaceuticals, cosmetics, beauty products, baby food, and infant formula through TikTok ads
TikTok prohibits ads and landing pages for healthcare, pharmaceutical, baby food, and cosmetic products from making claims that products cause permanent body changes or exaggerate their effects. Infant formula (0-6 months) and baby food marketed from birth are completely banned. Baby food and follow-on formula for 6 months+ may be allowed only with proof of licensing and registration, and cannot claim to be a breast milk substitute.
Requirements
Prohibited: Claims that products cause permanent body changes or exaggerated performance claims
Prohibited: Infant formula (0-6 months) and baby food marketed from birth
Allowed for 6+ months baby food/follow-on formula only with proof of license and registration
Allowed for cosmetics/beauty only if medical claims are backed by an approved medical license or certification
Why it matters
Violating these rules risks ad rejection, account suspension, or legal issues related to healthcare and product safety regulations.
Advertisers promoting prescription medicines, over-the-counter medicines, and infant formula/baby food in Bahrain, Egypt, Iraq, Kuwait, Morocco, Oman, and Saudi Arabia
TikTok prohibits ads for prescription medicines in these MENA region countries, but allows over-the-counter medicine and baby food/formula ads only when you meet strict approval and disclosure requirements. You'll need local regulatory certification for OTC medicines and must age-restrict ads to 18+, while baby products cannot claim to replace breast milk.
Requirements
Prescription medicines: Not allowed
Over-the-counter medicines:
Provide local regulatory approval/certification, restrict to 18+, disclose safety and usage requirements
Infant formula and baby food (6+ months): No claims as breast milk substitute or comparisons to breast milk, provide license and registration proof, contact TikTok Sales Representative
Why it matters
Violating these rules will result in ad rejection or account penalties; compliance is mandatory for any healthcare product advertising in these markets.
Advertisers promoting prescription medicines, over-the-counter medicines, veterinary products, medical devices, and baby food in Belgium and Estonia
TikTok has strict rules for healthcare and pharmaceutical ads in Belgium and Estonia. Prescription medicines cannot be advertised at all, but certain other health products may be allowed if you meet specific regulatory approval and age-restriction requirements.
Requirements
Prescription medicines: completely prohibited
Over-the-counter medicines & veterinary products: require proof of local regulatory approval and must restrict ads to users 18+
Medical devices: must be registered with local authorities, restricted to 18+, and display CE or UKCA marking
Follow-on formula and baby food (12+ months): no breast milk substitute claims, proof of license/registration required
Why it matters
Non-compliance can result in ad rejection or account restrictions; failure to verify approvals and age-gate content risks legal violations in these regulated markets.
TikTok advertisers promoting condoms and lubricants
You can advertise condoms and lubricants on TikTok, but only to adults and with content that isn't sexually explicit. The ads must target users 18 and older and avoid focusing on sexual pleasure or overtly sexual messaging.
Requirements
Restrict ad visibility to users aged 18 years or older
Do not focus on sexual pleasure in ad content
Do not use overtly sexual messaging or imagery
Why it matters
Violating age restrictions or sexual content rules will result in your ads being rejected or your account facing enforcement action.
Advertisers promoting pharmaceutical products in Brazil, Argentina, Chile, Colombia, Ecuador, and Peru
TikTok prohibits advertising prescription medicines across multiple countries. Over-the-counter medicines may be advertised only if you obtain regulatory approval from local health authorities and restrict the ads to adults aged 18+. Baby formula and infant nutritional products are not allowed to be advertised anywhere.
Requirements
Prescription medicines are completely prohibited
Over-the-counter medicines require proof of approval from local regulatory authorities (e.g., ANVISA in Brazil)
OTC medicine ads must be age-gated to 18+ users only
Infant formula, follow-on formula, and baby food/nutritional products for children under 24 months are not allowed
Why it matters
Violating these rules will result in ad rejection or account suspension; non-compliance with local regulatory requirements can expose TikTok and advertisers to legal liability.
Advertisers promoting prescription medicines, over-the-counter medicines, veterinary medicinal products, and medical devices in Bulgaria, Denmark, and Luxembourg
TikTok prohibits ads for prescription medicines in Bulgaria, Denmark, and Luxembourg. Over-the-counter medicines and veterinary products can be advertised only if you have local regulatory approval and target only users 18+. Medical devices are also allowed under similar conditions, but must also display CE or UKCA markings.
Requirements
Prescription medicines are not allowed
Over-the-counter medicines and veterinary products require proof of local regulatory approval and certification
Medical devices require CE or UKCA marking and local regulatory approval
All allowed ads must be restricted to users aged 18 years or older
Why it matters
Violations will result in ad rejection or account penalties; without proper compliance documentation and age-gating, your healthcare product ads cannot run in these markets.
Advertisers promoting prescription and over-the-counter medicines in Costa Rica, Dominican Republic, Guatemala, and Panama
In Costa Rica, Dominican Republic, Guatemala, and Panama, you cannot advertise prescription medicines at all. Over-the-counter medicines may be allowed, but only if you have local regulatory approval and restrict your ads to adults 18+.
Requirements
Prescription medicines: Not allowed
Over-the-counter medicines: Require proof of local regulatory approval and certification
Over-the-counter medicine ads: Must be restricted to users 18 years or older only
Why it matters
Advertising prescription drugs will result in your ad being rejected; over-the-counter ads require compliance documentation and age-gating or they will be removed.
Advertisers promoting prescription medicines, over-the-counter medicines, veterinary medicinal products, and medical devices in Croatia, Latvia, Lithuania, Serbia, and Slovakia
TikTok has strict rules for advertising healthcare products in Croatia, Latvia, Lithuania, Serbia, and Slovakia. Prescription medicines cannot be advertised at all, but over-the-counter medicines and medical devices may be allowed if they meet specific regulatory and age-restriction requirements.
Requirements
Prescription medicines are completely prohibited
Over-the-counter medicines and veterinary products require registration with local regulating authorities and must be restricted to users 18+ years old
Medical devices require registration with local authorities, CE or UKCA marking, and must be restricted to users 18+ years old
Why it matters
Violating these rules will result in your ads being rejected or removed; failure to apply age restrictions or provide required certifications can lead to account penalties.
Advertisers promoting prescription medicines, over-the-counter medicines, veterinary medicinal products, and medical devices on TikTok
TikTok prohibits advertising prescription medicines entirely. Over-the-counter medicines and veterinary products may be advertised if you have approval from local regulators and restrict your audience to age 18+. Medical devices follow similar rules but must also carry CE or UKCA certification markings.
Requirements
Prescription medicines: completely banned from advertising
Over-the-counter medicines and veterinary products: require regulatory approval/certification and age restriction to 18+
Medical devices: require regulatory approval/certification, age restriction to 18+, and CE or UKCA marking
Why it matters
Violating these rules will result in ads being rejected or your account facing enforcement action; failing to restrict age or provide certifications puts compliant ads at risk of removal.
Advertisers and sellers promoting non-invasive cosmetic treatments (such as Botox, dermal fillers, laser treatments, and similar procedures)
You can advertise non-invasive cosmetic treatments on TikTok, but only if your ads are shown exclusively to users who are 18 years old or older. This age restriction ensures that younger audiences are not exposed to cosmetic treatment promotions.
Requirements
Ads must be restricted to users aged 18 years or older
Age-gate or age-verification controls must be applied to your ad targeting
Why it matters
Failing to age-restrict your cosmetic treatment ads will result in ad rejection or account penalties, and violates TikTok's policy protecting minors from inappropriate marketing.
Advertisers promoting aesthetic treatments and non-invasive cosmetic procedures like dermal fillers, chemical peels, hair restoration, and cosmetic dentistry
TikTok allows ads for certain aesthetic and cosmetic treatments, but only after you get approval from a TikTok sales representative and restrict the ads to users 18+. Your ads cannot include misleading claims, before-and-after photos (where restricted), or messaging that promotes harmful body image or eating disorders.
Requirements
Obtain prior approval from a TikTok sales representative before running ads
Restrict ads to users aged 18 years or older
Do not include misleading claims, exaggerated messaging, or before-and-after imagery (where restricted)
Do not promote harmful body image, eating disorders, or unsafe weight management behaviors
Note: Botox is explicitly prohibited
Why it matters
Running ads without TikTok approval or targeting minors will result in your ads being rejected or your account facing enforcement action, and misleading health claims carry legal and compliance risks.
Advertisers and TikTok Shop sellers promoting weight loss surgery or weight loss procedures
You cannot advertise weight loss surgery or weight loss procedures on TikTok. This is a blanket restriction with no exceptions allowed for this category of healthcare services.
Requirements
Weight loss surgery and procedures are not allowed to be advertised on TikTok
No exceptions or alternative requirements can make this content eligible
Why it matters
Any ad promoting weight loss surgery will be rejected or removed, so you should not create or submit this type of content to TikTok advertising platforms.
TikTok advertisers promoting healthcare products, pharmaceuticals, plastic surgery, pharmacies, herbal remedies, and medical-related products or services
TikTok restricts advertising for most healthcare and pharmaceutical products, with limited exceptions for registered pharmacies. Plastic surgery, herbal remedies claiming to cure illnesses, and medical-related products are not allowed to be advertised. Pharmacies may advertise only if they meet specific requirements including age-gating.
Requirements
Plastic surgery ads are not allowed
Herbal remedies claiming to cure illnesses are not allowed
General medical-related products or services are not allowed
Pharmacies may advertise only if registered with local authorities and restricted to users 18+
Why it matters
Violating these restrictions will result in your ads being disapproved or removed, and repeated violations may impact your ad account eligibility.
Advertisers promoting prescription medicines and herbal remedy products in New Zealand
In New Zealand, you can advertise prescription medicines, but only if you obtain regulatory approval and restrict your audience to adults 25+. Herbal remedies that claim to cure illnesses are completely banned.
Requirements
Prescription medicines allowed only with:
Proof of approval and certification from NZ local/regional regulatory authorities
Audience restriction to users aged 25 years or older
Herbal remedies claiming to cure illnesses are not allowed
Why it matters
Non-compliance will result in ad rejection or account penalties, and selling unapproved health products exposes you to legal risk in New Zealand.
You cannot run ads for infant formula without explicit pre-approval from TikTok and a local government license. Even when approved, infant formula ads can only target adults 18+ and are geographically restricted to specific Pakistani provinces.
Requirements
Must obtain pre-approval from a TikTok sales representative before running any ads
Must have a valid local license from the respective government authorities
Ads must be restricted to audiences aged 18 years and older
Only infant formula (6 months and above) and toddler food (1-3 years) are allowed, and only in Punjab, Khyber Pakhtunkhwa, and Balochistan provinces
Why it matters
Running infant formula ads without pre-approval, proper licensing, or correct audience/geographic targeting will result in ad rejection and potential account restrictions.
Advertisers promoting medicines and infant health products in Qatar, South Africa, and the United Arab Emirates
Prescription medicines cannot be advertised in these regions. Over-the-counter medicines and certain infant health products may be advertised, but only if you provide regulatory approval documentation and meet specific audience and registration requirements.
Requirements
Prescription medicines are prohibited
Over-the-counter medicines require local regulatory approval/certification and must be age-restricted to 18+
Infant formula and medical infant foods require proof of license and registration
Contact your TikTok Sales Representative for infant product advertising guidance
Why it matters
Non-compliance will result in ads being rejected or your account losing advertising privileges in these high-value markets.
Advertisers promoting medicines and health products to audiences in South Korea
In South Korea, you cannot advertise prescription medicines on TikTok. Over-the-counter medicines can be advertised, but only if you have official government approval, restrict the audience to age 18+, and include a deliberation number in your ad. You also cannot make exaggerated health claims like promising to cure acne, remove wrinkles, or permanently change the body.
Requirements
Prescription medicines are prohibited entirely
Over-the-counter medicines require proof of approval from the Ministry of Food and Drug Safety
Age-restrict OTC medicine ads to users 18 years and older
Include the deliberation number in the ad
Do not make claims about removing acne, wrinkles, or treating hair loss, or promise permanent body changes
Why it matters
Non-compliance will result in your ad being rejected or removed, and repeated violations could impact your advertising account eligibility.
Advertisers promoting healthcare products and medicines to users in Sri Lanka
Sri Lanka has strict rules on health-related ads. You cannot advertise prescription medicines at all. Over-the-counter medicines, gynecology/andrology products, and medical infant foods may be allowed only if they meet specific local certification and compliance requirements, and you must get approval from a TikTok Sales Representative first.
Requirements
Prescription medicines: completely banned
Over-the-counter medicines: must be certified by local health authorities, comply with all applicable laws, restricted to users 18+, and require TikTok Sales Rep approval
Gynecology/andrology products and supplements: same requirements as OTC medicines
Infant formula (for babies 12 months or under): not allowed
Medical infant food: must provide proof of local license and registration; contact TikTok Sales Rep
Why it matters
Non-compliance will result in ad rejection or account restrictions, and running unauthorized health ads in Sri Lanka carries legal and regulatory risks.
Advertisers promoting prescription medicines in the United States
You can advertise prescription medicines on TikTok in the US, but only if you have FDA approval and restrict viewers to adults 18+. You must be registered with the FDA and provide proof of your approval before your ads can run.
Requirements
Be registered with the FDA or appropriate local regulating authority
Provide proof of FDA approval and certification
Restrict ads to audiences aged 18 years and older
Prescription medicine ads are only allowed if these conditions are met
Why it matters
Without FDA registration and approval documentation, your prescription medicine ads will be rejected; failing to age-gate to 18+ will result in ad removal and potential account penalties.
Advertisers promoting hemp, CBD, and pharmaceutical products on TikTok, specifically in Uruguay and regions with CBD regulations
TikTok allows advertising of certain hemp and CBD products only in specific markets and under strict conditions. In Uruguay, prescription medicines are banned entirely, while over-the-counter medicines and CBD products have different rules depending on type and THC content. You must work with TikTok's sales team, meet local regulatory requirements, and age-restrict your ads appropriately.
Requirements
Prescription medicines: Not allowed
Over-the-counter medicines: Require local regulatory approval and certification, ads must be age-restricted to 18+
CBD products: Must have Legit Script certification, comply with local laws, and restrict ads to 25+ audiences
Topical hemp with less than 0.3% THC: May be allowed; all other CBD products are not allowed
Why it matters
Violating these rules will result in ads being rejected or your account facing penalties; working with a TikTok sales rep ensures compliance and approval.
Advertisers promoting alcohol-related establishments and aesthetic/cosmetic surgery services
Ads for alcohol-related establishments are permitted only if you obtain official regulatory approval, restrict your audience to adults 18+, and get explicit permission from a TikTok Sales Representative. Certain cosmetic surgeries—including weight-loss procedures and genital aesthetic surgeries—are never allowed, even with approval.
Requirements
Must provide proof of approval and certification from local health regulating authorities (e.g., Ministry of Health)
Ads must be age-restricted to users 18 years or older
Must work with a TikTok Sales Representative to obtain eligibility confirmation and ad permission
Cannot advertise weight-loss surgeries, labiaplasty, tummy tucks, buttock/anal rejuvenation, or other aesthetic genital surgeries under any circumstances
Why it matters
Violating these rules will result in ad rejection or account penalties; advertising prohibited procedures can trigger immediate removal and potential account suspension.
Advertisers and sellers promoting healthcare and pharmaceutical products in Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, and Uganda
In 16 specific countries (Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, and Uganda), you cannot advertise healthcare and pharmaceutical products at all using any paid ads format. The only exception is that you may use Promote—TikTok's organic promotion tool—but all traditional paid advertising of these products is completely restricted in these markets.
Requirements
Paid ads (other than Promote) are not allowed for prescription medicines, over-the-counter medicines, medical devices, CBD/hemp products, cosmetic clinics, medical-claim cosmetics, medical institutions, pharmacies, dietary supplements, condoms/lubricants, or baby food products in these 16 markets
Only Promote (organic paid promotion) is permitted as an alternative
All healthcare advertising must comply with local laws and regulations in each market
Why it matters
Violating these restrictions will result in your ads being rejected or your account facing enforcement action in these heavily regulated markets.
