All TikTok Shop sellers and creators promoting health, wellness, weight management, or medical products
TikTok prohibits health-related claims that mislead or exaggerate what products can do. You cannot claim a product will diagnose, treat, cure, or prevent disease unless it's an OTC drug that matches the FDA Drug Facts label. You also cannot make unsupported weight loss, body transformation, or wellness cure claims.
Requirements
No medical claims for non-OTC products (no claims about diagnosing, treating, curing, or preventing disease)
OTC drugs may only claim uses that match the Drug Facts label "Uses" section
No weight loss, weight gain, muscle gain, fat burning, or body transformation claims
No claims that products can prevent or cure wellness conditions (physical, mental, or emotional)
Why it matters
Violations can result in listing removal, account suspension, or legal consequences; TikTok enforces this to protect users from misleading health claims.
All TikTok Shop sellers listing health products, supplements, dietary products, or weight management items, and creators promoting such products in videos or LIVE streams.
TikTok Shop prohibits listings and content that make unproven health, weight loss, or medical claims. You cannot promise guaranteed weight loss, fat reduction, or other body changes, nor can you claim a product cures or treats serious medical conditions. All health-related claims must be truthful, backed by evidence, and realistic about what a product can actually do.
Requirements
Do not make weight loss, weight gain, or fat reduction promises, especially guaranteed or effortless ones.
Do not claim products can cure, prevent, or treat serious medical conditions.
Do not promote GLP-1 products.
Do not make false or exaggerated claims about results, timeframes, or product credibility. All health claims must be truthful and supported by scientific evidence where required by regulatory agencies.
Why it matters
Violations result in policy enforcement action against your listing or account. Making prohibited health claims exposes you to FTC and FDA scrutiny and undermines user trust in the platform.
All TikTok Shop sellers and creators posting health, wellness, fitness, nutrition, or supplement content
This rule prohibits misleading, harmful, or medically unsupported claims in health and wellness content. You cannot use before-and-after photos (except with disclaimers), edited images, or false product descriptions. You also cannot make claims that a product treats, cures, or prevents medical conditions, promote dangerous behaviors like extreme fasting or body shaming, or use doctor imagery to imply endorsement. Content must be truthful and safe.
Requirements
Do not make medical claims (e.g., "cures heart disease" or "eases PTSD").
Do not use misleading before-and-after photos, filters, or edited images that artificially enhance results.
Do not promote disordered eating, extreme fasting, body shaming, or dangerous behaviors.
Do not use doctor or nurse imagery to suggest product endorsement.
Do not discourage people from seeking professional healthcare. Stick to general wellness tips, personal product reviews, or lifestyle content focused on overall health rather than weight loss or extreme transformation.
Why it matters
Violating these rules can result in content removal, account restrictions, or loss of selling privileges. Medical claims and misleading visuals expose TikTok and sellers to legal liability and can cause real harm to users who rely on false health information.
Who this applies to
All TikTok Shop sellers and creators promoting over-the-counter medications, wellness products, and weight management products.
This rule sets strict limits on health and medical claims you can make about products on TikTok Shop. For over-the-counter medications, you can only claim what is explicitly stated on the official Drug Facts label—nothing more. For wellness and weight management products, you cannot claim they will prevent, cure, or cause weight loss, even with disclaimers, except in specific cases like before-and-after photos for non-medical claims. Creators in the US must also enable geo-targeting when promoting OTC products.
Requirements
OTC medication claims must match the Drug Facts label exactly—no claims beyond labeled uses, efficacy, or duration.
Do not claim products cure conditions, have no side effects, or treat unlabeled medical conditions. Wellness and weight management claims that suggest prevention, cure, or body transformation are prohibited, even with disclaimers like "results may vary." US creators must enable geo-targeting before promoting OTC products in videos or LIVE streams.
Why it matters
Violating these rules can result in content removal, listing suppression, or account-level penalties. Compliance protects viewers from misleading health claims and keeps your account in good standing.
All TikTok Shop sellers and creators promoting weight loss, muscle gain, diet, fitness, or wellness products
TikTok Shop does not allow you to market, promote, or sell products designed for weight loss or muscle gain, or products where these claims are the main focus. The policy aims to protect users from unsafe products and misleading health claims. However, products with incidental weight or muscle benefits (like protein powder) may be acceptable if you frame them around broader wellness goals like energy or recovery rather than body transformation.
Requirements
Do not make claims about rapid, extreme, or guaranteed weight loss or muscle gain.
Do not use before-and-after images, transformation graphics, or testimonials that suggest a product caused body changes.
Do not compare products to prescription drugs like GLP-1 medications.
Do not use hashtags promoting weight loss. Frame products with incidental benefits around broader wellness aspects like hydration, energy, or recovery instead of body transformation.
Why it matters
Violating these rules will result in your content being restricted or removed, and repeated violations can impact your ability to sell health-related products on the platform.
Who this applies to
All TikTok Shop sellers and creators promoting health, wellness, supplement, and sexual wellness products.
This rule sets boundaries on health and wellness claims you can make when promoting products on TikTok Shop. You cannot claim a product works like GLP-1 or mimics weight-loss drugs. All health claims must follow FDA, USDA, and FTC standards. You can promote general wellness benefits like energy, immunity, and digestive support, but not specific medical outcomes without scientific proof. Sexual wellness products like condoms, lubricants, and fertility tests are allowed for invited sellers and creators, but content must stay factual and product-focused without nudity or sexualized behavior.
Requirements
Do not claim products mimic or work like GLP-1 receptor agonists or promise specific weight-loss results. All health claims must comply with FDA, USDA, and FTC standards. You may promote general wellness benefits like energy, immunity, and digestive support. Sexual wellness products (condoms, lubricants, fertility tests, ovulation kits, pregnancy tests, fertility thermometers, sexual performance enhancers) are permitted for invited sellers and creators only, with neutral and factual content. You are solely responsible for ensuring your claims and products comply with all applicable regulations.
Why it matters
Violating these rules can result in content removal, account suspension, or legal liability. TikTok does not provide legal advice, so you must independently verify that your claims meet regulatory standards or face enforcement action.
All TikTok Shop sellers and creators promoting health-related products, supplements, wellness items, and products that could be associated with weight loss or muscle gain.
This section sets best practices for how creators and sellers should present health-related products on TikTok Shop. You must focus on factual product features and use cautious language like "designed to support" rather than making direct medical claims. When showing products, display the actual packaging and avoid simulating use or suggesting intimate purposes. You cannot make weight loss or muscle gain claims at all, even for products from licensed pharmacies, and you must avoid promises of rapid results, "miracle" claims, or comparisons to prescription medications.
Requirements
Use neutral language like "designed to support" or "helps maintain" instead of direct medical claims. Show actual product packaging and labels rather than simulating use.
Do not make any weight loss or muscle gain claims, even for pharmacy products. Avoid promises of rapid results, "miracle" claims, body-shaming language, or comparisons to prescription medications. Products like protein powders can be promoted as supporting a healthy lifestyle, not as quick fixes.
Why it matters
Violating these rules can result in your listing being removed or your account losing selling privileges. TikTok enforces health claims strictly to protect users from misleading or harmful marketing.
Advertisers promoting healthcare products, medicines, medical devices, pharmacies, and hemp/CBD cosmetic products on TikTok
TikTok requires all healthcare and pharmaceutical ads to comply with the laws and regulations of the country where the ad runs. Some health products can be advertised with restrictions, while others are banned entirely. You must follow local rules for your target market.
Requirements
OTC medicines, medical institutions, and pharmacies are allowed if market-specific requirements are met
Medical devices for diagnosis, treatment, or monitoring are allowed if market-specific requirements are met
Topical CBD cosmetic products may be allowed in some markets but ad content must comply with local laws
Hemp products require a TikTok Sales Representative (not self-serve)
Ingestible hemp products are not allowed
Why it matters
Violating healthcare advertising rules can result in ads being rejected, account suspension, or legal liability in your target market.
Advertisers and sellers promoting healthcare products, pharmaceuticals, medical devices, OTC medicines, medical institutions, pharmacies, and hemp/CBD cosmetic products on TikTok
Healthcare and pharmaceutical products can be advertised on TikTok, but they must comply with all applicable laws and regulations in each country where you're advertising. Some health products can't be advertised at all, while others are allowed only with specific restrictions in place.
Requirements
Over-the-counter medicines, medical institutions, and pharmacies are allowed if market-specific requirements are met
Medical devices for diagnosing, treating, or monitoring conditions are allowed if market-specific requirements are met
Hemp and topical CBD cosmetic products may be allowed in some markets with additional restrictions; ingestible hemp is not allowed
Hemp product ads require a TikTok Sales Representative (not available via self-serve)
Why it matters
Non-compliance can result in your healthcare ads being rejected or your account facing enforcement action, and you'll lose advertising opportunities in regulated categories without meeting the correct market requirements.
Advertisers promoting pharmaceutical and healthcare products in Argentina, Chile, Colombia, Ecuador, and Peru
Prescription medicines cannot be advertised in Argentina, Chile, Colombia, Ecuador, and Peru. Over-the-counter medicines may be advertised only if you provide proof of local regulatory approval and restrict the ads to users 18+. Hemp-derived products and topical CBD are restricted and require coordination with a TikTok Sales Representative; ingestible hemp is not allowed.
Requirements
Prescription medicines: not allowed
Over-the-counter medicines: require local regulatory approval proof and 18+ age restriction
Hemp oil and topical CBD products: only via TikTok Sales Rep coordination; must comply with local laws
Ingestible hemp products: not allowed
Why it matters
Non-compliance can result in ad rejection, account suspension, or legal consequences in these countries where healthcare advertising is strictly regulated.
Advertisers promoting prescription medicines, over-the-counter medicines, hemp products, or CBD products in Argentina, Chile, Colombia, Ecuador, or Peru
TikTok has strict rules for healthcare and medicine ads in five South American countries. Prescription medicines cannot be advertised at all, while over-the-counter medicines may be allowed only if you prove they're approved by local regulators and restrict the ad to users 18+. Hemp and CBD products have special rules depending on the market—ingestible hemp is never allowed, and you must contact a TikTok sales rep (not self-serve) if you want to advertise them.
Requirements
Prescription medicines: Not allowed
Over-the-counter medicines: Must provide proof of local regulatory approval and restrict ads to ages 18+
Hemp and CBD products: Require TikTok sales rep approval (no self-serve); ingestible hemp not allowed
All ads and landing pages must comply with local laws of the target country
Why it matters
Violating these rules will result in your ads being rejected or your account facing enforcement action, and you could face legal liability if you advertise unapproved or prohibited products in these markets.
Advertisers promoting medical devices, over-the-counter medicines, and other healthcare products on TikTok
TikTok allows ads for certain healthcare products (medical devices and over-the-counter medicines) only if you prove regulatory approval in your region and restrict viewers to adults 18+. Prescription medicine ads are completely banned.
Requirements
Prescription medicines: Not allowed
Over-the-counter medicines: Allowed with regulatory proof + 18+ age restriction
Medical devices: Allowed with regulatory proof + 18+ age restriction
Must obtain approval and certification from appropriate local/regional authorities
Why it matters
Violating these rules will result in ad rejection or account suspension; failing to restrict to adults 18+ or provide regulatory documentation exposes you to enforcement action.
Advertisers and creators promoting over-the-counter medicines and medical devices on TikTok
TikTok allows ads for over-the-counter medicines and medical devices only if you prove regulatory approval in your region and restrict the ad to adults 18+. Prescription medicine ads are not allowed on the platform under any circumstances.
Requirements
Prescription medicines: Not allowed
Over-the-counter medicines: Allowed with regulatory proof and 18+ age restriction
Medical devices: Allowed with regulatory proof and 18+ age restriction
Must provide proof of approval and certification from local/regional regulatory authorities
Why it matters
Violating these rules will result in your ads being rejected or your account facing enforcement action; compliance is essential to advertise healthcare products on TikTok.
Advertisers promoting pharmacy services and plastic surgery procedures
Ads for pharmacies can run on TikTok if you meet two specific conditions: you must have regulatory approval from your local authorities, and your ads must only reach adults 18+. Plastic surgery ads are not allowed at all.
Requirements
Pharmacy ads require:
Proof of approval and certification from appropriate local/regional regulating authorities
Age restriction to users 18 years or older
Plastic surgery ads are prohibited and cannot run
Why it matters
Running unauthorized pharmacy ads or any plastic surgery ads will result in your ads being rejected or your account facing enforcement action.
TikTok advertisers promoting pharmacies or pharmacy services
Pharmacy ads are permitted on TikTok only if you obtain regulatory approval and certification from your local or regional authorities, and you restrict your ads to users 18 and older. Plastic surgery ads are not allowed.
Requirements
Must provide proof of approval and certification from appropriate local/regional regulating authorities
Ad must be restricted to users aged 18 years or older
Plastic surgery ads are not permitted
Why it matters
Ads that don't meet these requirements will be rejected or removed, blocking your ability to reach customers and potentially resulting in account penalties.
Advertisers promoting condoms, lubricants, and dietary supplements on TikTok
TikTok allows ads for certain healthcare and pharmaceutical products only if you meet strict regulatory requirements and age restrictions. Ads must include safety disclosures in the local language and comply with local health authority approvals.
Requirements
Obtain certification or approval from local/regional health regulating authorities
Restrict ads to users aged 18 years or older
Include disclosures in Spanish or applicable local language explaining potential health risks and effects
Medical products claiming to cure illnesses (like herbal remedies) are not allowed
Why it matters
Failure to meet these requirements will result in your ad being rejected or your account facing enforcement action; compliance protects both your business and TikTok's legal standing.
Creators and sellers advertising healthcare products, pharmaceuticals, condoms, lubricants, medical services, and dietary supplements on TikTok
TikTok has strict rules for advertising healthcare and pharmaceutical products. Depending on the product type, you may need regulatory certifications, age restrictions, and health risk disclosures in local languages.
Requirements
Medical-related products and herbal remedies claiming to cure illnesses are not allowed
Condoms and lubricants require certification from local authorities and must be age-restricted to 18+
Dietary supplements may be allowed if you include health risk disclosures in Spanish or applicable local language
Regulatory approval and certification from appropriate local authorities must be provided and ads must be age-restricted to 18+
Why it matters
Violating these rules can result in ad rejection, account penalties, or removal of your listings, and you could face legal issues with local healthcare regulators.
TikTok advertisers promoting medicines and medical-related products in Australia
TikTok severely restricts ads for medicines and medical products in Australia. Prescription medicines and herbal remedies claiming to cure illnesses are completely banned. Over-the-counter medicines can be advertised only if you have local regulatory approval and restrict the ad to adults 18 and older.
Requirements
Prescription medicines: not allowed
Herbal remedies claiming to cure illnesses: not allowed
Over-the-counter medicines: allowed only with proof of local regulatory approval and age restriction to 18+
Medical-related products or services: not allowed
Why it matters
Violating these restrictions will result in your ads being rejected or your account facing enforcement action, making it impossible to reach Australian audiences with healthcare product promotions.
Advertisers promoting healthcare and pharmaceutical products on TikTok in Australia
TikTok prohibits advertising prescription medicines and most medical-related products in Australia. Over-the-counter medicines can be advertised only if you have proof of approval from local regulators and restrict the ad to users 18 and older. Herbal remedies claiming to cure illnesses are specifically not allowed.
Requirements
Prescription medicines: Not allowed
Medical-related products and services: Not allowed (including herbal remedies claiming to cure illnesses)
Over-the-counter medicines: May be allowed only if you provide proof of approval from local regulatory authorities AND restrict ads to users 18+ years old
Why it matters
Violating these restrictions will result in ads being rejected or your account facing enforcement action, blocking you from promoting these product categories on the platform.
Advertisers promoting healthcare products, medical services, pharmacies, contraceptives, and healthcare supplements on TikTok
TikTok allows ads for certain healthcare and pharmaceutical products, but with strict rules around age restrictions and regulatory compliance. Different product categories have different requirements—some are blocked entirely, while others require proof of licensing or regulatory approval.
Requirements
Cosmetic clinics: not allowed to advertise
Medical institutions, contraceptives, and healthcare supplements: must restrict ads to users 18+
Pharmacies: must provide proof of third-party certification/licensing
Contraceptives: must not focus on sexual pleasure and require approval from local regulatory authorities
All age-restricted ads must use TikTok's 18+ audience targeting controls
Why it matters
Violating these rules will result in ad rejection or account restrictions; compliance requires advance planning for documentation and audience targeting setup.
Advertisers promoting healthcare products, medical services, pharmacies, contraceptives, and healthcare supplements on TikTok
TikTok allows ads for certain healthcare and pharmaceutical products, but has specific restrictions and approval requirements for each category. Most allowed categories require age-gating to adults 18+, and some require third-party certifications or regulatory approval before your ads can run.
Requirements
Cosmetic clinics: not allowed
Medical institutions, healthcare supplements, and contraceptives: require 18+ age restriction
Pharmacies (brick-and-mortar and online): require third-party licensing certification and proof of approval
Contraceptives: must not focus on sexual pleasure and require local regulatory approval/certification
Why it matters
Running ads without meeting these requirements will result in your ads being rejected or removed, and repeated violations can limit your advertising privileges.
TikTok prohibits cosmetic and beauty product ads from making medical claims unless you have an approved medical license or certification. You cannot promise permanent body changes or exaggerate what a product will do.
Requirements
No medical claims without an approved medical license or certification
No promises of permanent changes to the human body
No exaggerated performance promises about product effects
Why it matters
Violating this rule will result in your ads being rejected or removed, and repeated violations could impact your advertising account status.
Sellers and creators promoting healthcare products, pharmaceuticals, cosmetics, beauty products, baby food, and infant formula through TikTok ads
TikTok prohibits ads and landing pages for healthcare, pharmaceutical, baby food, and cosmetic products from making claims that products cause permanent body changes or exaggerate their effects. Infant formula (0-6 months) and baby food marketed from birth are completely banned. Baby food and follow-on formula for 6 months+ may be allowed only with proof of licensing and registration, and cannot claim to be a breast milk substitute.
Requirements
Prohibited: Claims that products cause permanent body changes or exaggerated performance claims
Prohibited: Infant formula (0-6 months) and baby food marketed from birth
Allowed for 6+ months baby food/follow-on formula only with proof of license and registration
Allowed for cosmetics/beauty only if medical claims are backed by an approved medical license or certification
Why it matters
Violating these rules risks ad rejection, account suspension, or legal issues related to healthcare and product safety regulations.
Advertisers promoting medicines, baby food, or infant formula in Bahrain, Egypt, Iraq, Kuwait, Morocco, Oman, and Saudi Arabia
In these specific Middle Eastern markets, you cannot advertise prescription medicines at all. Over-the-counter medicines can be advertised only if you provide proof of local regulatory approval, limit the audience to adults 18+, and clearly disclose safety information. Baby food and infant formula ads are allowed but must never claim they substitute for breast milk and require proof of licensing.
Requirements
Prescription medicines: Not allowed
Over-the-counter medicines: Require local regulatory approval, 18+ audience restriction, and safety/usage disclosures
Baby food and infant formula: Must not reference breast milk substitutes or comparisons; require proof of license and registration
Why it matters
Violating these rules will result in your ads being rejected or your account facing enforcement action in these key markets, and non-compliance with breast milk substitute restrictions can trigger regulatory issues.
Advertisers promoting prescription medicines, over-the-counter medicines, and infant formula/baby food in Bahrain, Egypt, Iraq, Kuwait, Morocco, Oman, and Saudi Arabia
TikTok prohibits ads for prescription medicines in these MENA region countries, but allows over-the-counter medicine and baby food/formula ads only when you meet strict approval and disclosure requirements. You'll need local regulatory certification for OTC medicines and must age-restrict ads to 18+, while baby products cannot claim to replace breast milk.
Requirements
Prescription medicines: Not allowed
Over-the-counter medicines:
Provide local regulatory approval/certification, restrict to 18+, disclose safety and usage requirements
Infant formula and baby food (6+ months): No claims as breast milk substitute or comparisons to breast milk, provide license and registration proof, contact TikTok Sales Representative
Why it matters
Violating these rules will result in ad rejection or account penalties; compliance is mandatory for any healthcare product advertising in these markets.
Advertisers promoting prescription medicines, over-the-counter medicines, veterinary products, medical devices, and follow-on formula/baby food in Belgium and Estonia
TikTok has strict rules for healthcare ads in Belgium and Estonia. Prescription medicines cannot be advertised at all, but over-the-counter medicines, medical devices, and baby food can run with proper approvals and age restrictions.
Requirements
Prescription medicines: Not allowed
Over-the-counter medicines and veterinary products: Must provide local regulatory approval/certification and restrict to age 18+
Medical devices: Must be registered with local authorities, restricted to age 18+, and bear CE or UKCA marking
Follow-on formula/baby food (12+ months):
Cannot claim to be or compare to breast milk, must provide license/registration proof
Why it matters
Non-compliance will result in your ads being rejected or removed, and you may face account penalties if you advertise prohibited categories like prescription medicines.
Advertisers promoting prescription medicines, over-the-counter medicines, veterinary products, medical devices, and baby food in Belgium and Estonia
TikTok has strict rules for healthcare and pharmaceutical ads in Belgium and Estonia. Prescription medicines cannot be advertised at all, but certain other health products may be allowed if you meet specific regulatory approval and age-restriction requirements.
Requirements
Prescription medicines: completely prohibited
Over-the-counter medicines & veterinary products: require proof of local regulatory approval and must restrict ads to users 18+
Medical devices: must be registered with local authorities, restricted to 18+, and display CE or UKCA marking
Follow-on formula and baby food (12+ months): no breast milk substitute claims, proof of license/registration required
Why it matters
Non-compliance can result in ad rejection or account restrictions; failure to verify approvals and age-gate content risks legal violations in these regulated markets.
Advertisers promoting condoms and lubricants on TikTok
You can advertise condoms and lubricants on TikTok, but only to adult audiences and with appropriate content standards. The ads must be restricted to users 18+ and cannot focus on sexual pleasure or be overtly sexual in nature.
Requirements
Restrict ad visibility to users aged 18 years or older
Do not focus on sexual pleasure or use overtly sexual content or messaging
Keep the ad tone educational, health-focused, or non-explicit
Why it matters
Violating age restrictions or sexual content guidelines will result in ad rejection or account penalties, preventing you from reaching your target market.
Advertisers promoting cosmetics, beauty products, sexual wellness products, over-the-counter medicines, and medical devices on TikTok
TikTok allows ads for cosmetics and beauty products, but you cannot make medical claims (like promising to cure acne or remove wrinkles) unless you hold an approved medical license or certification. The policy also restricts ads for sexual wellness products to adults 18+, while prescription medicines are banned entirely. Over-the-counter medicines and medical devices are allowed only if you can provide proof of regulatory approval from appropriate authorities and restrict the ads to users 18 and older.
Requirements
Cosmetics/beauty:
Do not make medical claims unless you have an approved medical license
No performance promises about permanent body changes or exaggerated claims (e.g., removing wrinkles, curing acne)
Sexual wellness products: Must be age-gated to 18+ only and not overtly sexual
Over-the-counter medicines and medical devices: Require proof of regulatory approval and must be age-gated to 18+
Prescription medicines: Not allowed at all
Why it matters
Who this applies to
TikTok advertisers promoting condoms and lubricants
You can advertise condoms and lubricants on TikTok, but only to adults and with content that isn't sexually explicit. The ads must target users 18 and older and avoid focusing on sexual pleasure or overtly sexual messaging.
Requirements
Restrict ad visibility to users aged 18 years or older
Do not focus on sexual pleasure in ad content
Do not use overtly sexual messaging or imagery
Why it matters
Violating age restrictions or sexual content rules will result in your ads being rejected or your account facing enforcement action.
Advertisers promoting infant nutrition products globally, and advertisers promoting prescription or over-the-counter medicines in Brazil, Argentina, Chile, Colombia, Ecuador, and Peru.
TikTok restricts advertising for infant nutrition products for babies under 24 months across all regions, and heavily restricts pharmaceutical ads. Prescription medicines cannot be advertised at all in Brazil, Argentina, Chile, Colombia, Ecuador, and Peru. Over-the-counter medicines may be advertised in these countries only if you have local regulatory approval and restrict the ad to adults 18+.
Requirements
Infant formula, follow-on formula, baby food, and complementary nutritional products for babies under 24 months are not allowed to be advertised
Prescription medicines cannot be advertised in Brazil, Argentina, Chile, Colombia, Ecuador, and Peru
Over-the-counter medicines may be advertised only with proof of local regulatory approval (e.g., ANVISA in Brazil)
Over-the-counter medicine ads must be age-gated to 18+ users only
Why it matters
Violating these rules will result in ad rejection or account suspension; non-compliance also exposes TikTok to regulatory penalties in these markets.
Advertisers promoting pharmaceutical products in Brazil, Argentina, Chile, Colombia, Ecuador, and Peru
TikTok prohibits advertising prescription medicines across multiple countries. Over-the-counter medicines may be advertised only if you obtain regulatory approval from local health authorities and restrict the ads to adults aged 18+. Baby formula and infant nutritional products are not allowed to be advertised anywhere.
Requirements
Prescription medicines are completely prohibited
Over-the-counter medicines require proof of approval from local regulatory authorities (e.g., ANVISA in Brazil)
OTC medicine ads must be age-gated to 18+ users only
Infant formula, follow-on formula, and baby food/nutritional products for children under 24 months are not allowed
Why it matters
Violating these rules will result in ad rejection or account suspension; non-compliance with local regulatory requirements can expose TikTok and advertisers to legal liability.
Advertisers in Bulgaria, Denmark, and Luxembourg promoting prescription medicines, over-the-counter medicines, veterinary medicinal products, and medical devices
In Bulgaria, Denmark, and Luxembourg, you cannot advertise prescription medicines on TikTok. Over-the-counter medicines, veterinary products, and medical devices may be allowed, but only if you provide regulatory approval documentation and restrict the ad to users 18+. Medical devices also must carry CE or UKCA certification marks.
Requirements
Prescription medicines are not allowed
Over-the-counter medicines and veterinary products require proof of approval from local regulatory authorities and 18+ age restriction
Medical devices require CE or UKCA marking, proof of regulatory approval, and 18+ age restriction
Ads must not be overtly sexual or focus on sexual pleasure
Why it matters
Violating these rules will result in your ads being rejected or your account facing enforcement action; regional regulatory compliance is mandatory in these countries.
Advertisers promoting prescription medicines, over-the-counter medicines, veterinary medicinal products, and medical devices in Bulgaria, Denmark, and Luxembourg
TikTok prohibits ads for prescription medicines in Bulgaria, Denmark, and Luxembourg. Over-the-counter medicines and veterinary products can be advertised only if you have local regulatory approval and target only users 18+. Medical devices are also allowed under similar conditions, but must also display CE or UKCA markings.
Requirements
Prescription medicines are not allowed
Over-the-counter medicines and veterinary products require proof of local regulatory approval and certification
Medical devices require CE or UKCA marking and local regulatory approval
All allowed ads must be restricted to users aged 18 years or older
Why it matters
Violations will result in ad rejection or account penalties; without proper compliance documentation and age-gating, your healthcare product ads cannot run in these markets.
Advertisers promoting healthcare and pharmaceutical products in Costa Rica, Dominican Republic, Guatemala, and Panama
In Costa Rica, Dominican Republic, Guatemala, and Panama, you cannot advertise prescription medicines at all. Over-the-counter medicines may be allowed, but only if you have official approval from local regulators and restrict your ads to people 18 and older.
Requirements
Prescription medicines: Prohibited, no exceptions
Over-the-counter medicines: Restricted to users 18+ only
Must provide proof of approval and certification from appropriate local/regional regulatory authorities for OTC medicines
Why it matters
Violating these restrictions will result in your ads being rejected or your account facing enforcement action, and advertising prescription drugs without approval carries legal and regulatory risk.
Advertisers promoting prescription and over-the-counter medicines in Costa Rica, Dominican Republic, Guatemala, and Panama
In Costa Rica, Dominican Republic, Guatemala, and Panama, you cannot advertise prescription medicines at all. Over-the-counter medicines may be allowed, but only if you have local regulatory approval and restrict your ads to adults 18+.
Requirements
Prescription medicines: Not allowed
Over-the-counter medicines: Require proof of local regulatory approval and certification
Over-the-counter medicine ads: Must be restricted to users 18 years or older only
Why it matters
Advertising prescription drugs will result in your ad being rejected; over-the-counter ads require compliance documentation and age-gating or they will be removed.
Advertisers promoting prescription medicines, over-the-counter medicines, veterinary medicinal products, and medical devices in Croatia, Latvia, Lithuania, Serbia, and Slovakia
Healthcare and pharmaceutical advertising in Croatia, Latvia, Lithuania, Serbia, and Slovakia has strict regional rules. Prescription medicines cannot be advertised at all, while over-the-counter medicines and medical devices may be allowed only if they meet specific registration and age-restriction requirements.
Requirements
Prescription medicines: Not allowed.
Over-the-counter medicines and veterinary products: Must be registered with appropriate regulating authorities and restricted to users 18+.
Medical devices: Must be registered with local regulating authorities, restricted to users 18+, and display CE or UKCA marking.
Why it matters
Non-compliance will result in ad rejection or account penalties; these are legal market requirements in these EU/regional jurisdictions.
Advertisers promoting prescription medicines, over-the-counter medicines, veterinary medicinal products, and medical devices in Croatia, Latvia, Lithuania, Serbia, and Slovakia
TikTok has strict rules for advertising healthcare products in Croatia, Latvia, Lithuania, Serbia, and Slovakia. Prescription medicines cannot be advertised at all, but over-the-counter medicines and medical devices may be allowed if they meet specific regulatory and age-restriction requirements.
Requirements
Prescription medicines are completely prohibited
Over-the-counter medicines and veterinary products require registration with local regulating authorities and must be restricted to users 18+ years old
Medical devices require registration with local authorities, CE or UKCA marking, and must be restricted to users 18+ years old
Why it matters
Violating these rules will result in your ads being rejected or removed; failure to apply age restrictions or provide required certifications can lead to account penalties.
Advertisers promoting prescription medicines, over-the-counter medicines, veterinary medicinal products, and medical devices on TikTok
TikTok prohibits ads for prescription medicines entirely. Over-the-counter medicines and medical devices can be advertised only if you have regulatory approval from local authorities and restrict ads to users 18+. Medical devices also require CE or UKCA marking.
Requirements
Prescription medicines: banned entirely
Over-the-counter medicines and veterinary products: require local regulatory approval and age restriction (18+)
Medical devices: require regulatory approval, age restriction (18+), and CE or UKCA marking
Why it matters
Failing to comply will result in your ad being rejected or removed; non-compliant medicine and device ads expose TikTok to regulatory liability.
Advertisers promoting prescription medicines, over-the-counter medicines, veterinary medicinal products, and medical devices on TikTok
TikTok prohibits advertising prescription medicines entirely. Over-the-counter medicines and veterinary products may be advertised if you have approval from local regulators and restrict your audience to age 18+. Medical devices follow similar rules but must also carry CE or UKCA certification markings.
Requirements
Prescription medicines: completely banned from advertising
Over-the-counter medicines and veterinary products: require regulatory approval/certification and age restriction to 18+
Medical devices: require regulatory approval/certification, age restriction to 18+, and CE or UKCA marking
Why it matters
Violating these rules will result in ads being rejected or your account facing enforcement action; failing to restrict age or provide certifications puts compliant ads at risk of removal.
Advertisers promoting non-invasive cosmetic treatments and procedures
Ads for non-invasive cosmetic treatments (like laser services, chemical peels, or injectables) can be promoted on TikTok, but only if you restrict the audience to people 18 and older.
Requirements
Ads must be age-gated to 18+ audiences only
Non-invasive cosmetic treatments are allowed as a category
Age restriction is mandatory—not optional
Why it matters
Failing to age-restrict your ad will result in rejection or removal, preventing you from reaching your target market for these products.
Advertisers and sellers promoting non-invasive cosmetic treatments (such as Botox, dermal fillers, laser treatments, and similar procedures)
You can advertise non-invasive cosmetic treatments on TikTok, but only if your ads are shown exclusively to users who are 18 years old or older. This age restriction ensures that younger audiences are not exposed to cosmetic treatment promotions.
Requirements
Ads must be restricted to users aged 18 years or older
Age-gate or age-verification controls must be applied to your ad targeting
Why it matters
Failing to age-restrict your cosmetic treatment ads will result in ad rejection or account penalties, and violates TikTok's policy protecting minors from inappropriate marketing.
Advertisers promoting aesthetic and cosmetic treatments (dermal fillers, chemical peels, hair restoration, cosmetic dentistry, etc.)
Aesthetic treatment ads are allowed on TikTok, but only with explicit approval from a TikTok sales representative and strict content guardrails. Your ads must target adults only and cannot include misleading claims, unsafe messaging, or content promoting harmful body image or eating disorders.
Requirements
Obtain pre-approval from a TikTok sales representative before running ads
Restrict all ads to users aged 18+
Do not include misleading, exaggerated, or unsafe claims
Do not use before-and-after imagery or testimonials in ways that mislead
Do not promote harmful body image, eating disorders, or unsafe weight management
Some treatments like Botox are prohibited entirely
Why it matters
Without explicit approval and compliance with content restrictions, your ads will be rejected, and non-compliance risks account suspension under healthcare advertising policies.
Who this applies to
Advertisers promoting aesthetic treatments and non-invasive cosmetic procedures like dermal fillers, chemical peels, hair restoration, and cosmetic dentistry
TikTok allows ads for certain aesthetic and cosmetic treatments, but only after you get approval from a TikTok sales representative and restrict the ads to users 18+. Your ads cannot include misleading claims, before-and-after photos (where restricted), or messaging that promotes harmful body image or eating disorders.
Requirements
Obtain prior approval from a TikTok sales representative before running ads
Restrict ads to users aged 18 years or older
Do not include misleading claims, exaggerated messaging, or before-and-after imagery (where restricted)
Do not promote harmful body image, eating disorders, or unsafe weight management behaviors
Note: Botox is explicitly prohibited
Why it matters
Running ads without TikTok approval or targeting minors will result in your ads being rejected or your account facing enforcement action, and misleading health claims carry legal and compliance risks.
Who this applies to
TikTok advertisers promoting weight loss surgery and surgical procedures
You cannot advertise weight loss surgery or procedures on TikTok. This is a strict prohibition with no exceptions or conditional allowances.
Requirements
Weight loss surgery and procedures are not allowed to be advertised
No exceptions or conditional allowances apply to this category
This restriction is part of broader elective surgery prohibitions on the platform
Why it matters
Ads promoting weight loss surgery will be rejected or removed, preventing you from running campaigns in this category on TikTok.
Advertisers and TikTok Shop sellers promoting weight loss surgery or weight loss procedures
You cannot advertise weight loss surgery or weight loss procedures on TikTok. This is a blanket restriction with no exceptions allowed for this category of healthcare services.
Requirements
Weight loss surgery and procedures are not allowed to be advertised on TikTok
No exceptions or alternative requirements can make this content eligible
Why it matters
Any ad promoting weight loss surgery will be rejected or removed, so you should not create or submit this type of content to TikTok advertising platforms.
Advertisers promoting cosmetics, beauty products, over-the-counter medicines, and medical devices on TikTok
TikTok has strict rules about advertising healthcare and pharmaceutical products. Depending on the product type, you may need regulatory approval, must restrict ads to adults 18+, and cannot make certain medical claims unless you hold proper credentials.
Requirements
Prescription medicines: not allowed at all
Over-the-counter medicines: require proof of regulatory approval and must restrict to users 18+
Cosmetics/beauty: cannot make medical claims unless you have an approved medical license or certification
Avoid claims about permanent body changes, curing acne, removing wrinkles, or treating hair loss
Why it matters
Violating these rules can result in ad rejection, account suspension, or removal from TikTok Shop, and you may face legal liability for unsubstantiated health claims.
All TikTok advertisers promoting prescription medicines, over-the-counter medicines, dietary supplements, and medical devices
TikTok allows ads for healthcare products (pharmaceuticals, supplements, and medical devices) but with strict restrictions to protect user safety. Prescription medicines cannot be advertised at all, while over-the-counter medicines, dietary supplements, and medical devices are allowed only if you meet specific regulatory and age-restriction requirements.
Requirements
Prescription medicines are not allowed
Over-the-counter medicines require regulatory approval/certification and age restriction to 18+
Dietary supplements require a disclosure in Spanish or applicable local language explaining health risks
Medical devices require regulatory approval/certification and age restriction to 18+
Why it matters
Violating these rules will result in your ad being rejected or removed, and repeated violations risk account penalties or suspension; compliance is required to keep healthcare product ads live.
TikTok advertisers promoting healthcare products, pharmaceuticals, plastic surgery, pharmacies, herbal remedies, and medical-related products or services
TikTok restricts advertising for most healthcare and pharmaceutical products, with limited exceptions for registered pharmacies. Plastic surgery, herbal remedies claiming to cure illnesses, and medical-related products are not allowed to be advertised. Pharmacies may advertise only if they meet specific requirements including age-gating.
Requirements
Plastic surgery ads are not allowed
Herbal remedies claiming to cure illnesses are not allowed
General medical-related products or services are not allowed
Pharmacies may advertise only if registered with local authorities and restricted to users 18+
Why it matters
Violating these restrictions will result in your ads being disapproved or removed, and repeated violations may impact your ad account eligibility.
Advertisers promoting prescription medicines and herbal remedies on TikTok in New Zealand
In New Zealand, you can advertise prescription medicines on TikTok only with strict conditions, including regulatory approval documentation and age restrictions. Herbal remedies claiming to cure illnesses are completely banned from advertising.
Requirements
Prescription medicines may be allowed if:
You provide proof of approval and certification from appropriate local and regional regulating authorities
Your ad is restricted to users aged 25 years or older
You contact your TikTok Sales Representative
Herbal remedies claiming to cure illnesses are not allowed
Why it matters
Non-compliance will result in your ads being rejected or removed, and you could lose advertising privileges on the platform.
Advertisers promoting prescription medicines and herbal remedy products in New Zealand
In New Zealand, you can advertise prescription medicines, but only if you obtain regulatory approval and restrict your audience to adults 25+. Herbal remedies that claim to cure illnesses are completely banned.
Requirements
Prescription medicines allowed only with:
Proof of approval and certification from NZ local/regional regulatory authorities
Audience restriction to users aged 25 years or older
Herbal remedies claiming to cure illnesses are not allowed
Why it matters
Non-compliance will result in ad rejection or account penalties, and selling unapproved health products exposes you to legal risk in New Zealand.
Sellers advertising infant formula and toddler food products
To advertise infant formula on TikTok, you must get explicit approval from TikTok and hold the required local license. Your ads can only reach adults aged 18+, and you're limited to promoting formula for babies 6 months and older plus toddler food (ages 1–3) in specific Pakistani provinces only.
Requirements
Obtain prior approval from a TikTok sales representative
Possess a local license from relevant authorities
Restrict ad targeting to audiences 18+ only
Only promote infant formula (6+ months) and toddler food (1–3 years) in Punjab, Khyber Pakhtunkhwa, and Balochistan provinces
Why it matters
Running ads without TikTok's explicit permission or failing to meet licensing and geographic requirements will result in your ads being rejected or your account facing enforcement action.
You cannot run ads for infant formula without explicit pre-approval from TikTok and a local government license. Even when approved, infant formula ads can only target adults 18+ and are geographically restricted to specific Pakistani provinces.
Requirements
Must obtain pre-approval from a TikTok sales representative before running any ads
Must have a valid local license from the respective government authorities
Ads must be restricted to audiences aged 18 years and older
Only infant formula (6 months and above) and toddler food (1-3 years) are allowed, and only in Punjab, Khyber Pakhtunkhwa, and Balochistan provinces
Why it matters
Running infant formula ads without pre-approval, proper licensing, or correct audience/geographic targeting will result in ad rejection and potential account restrictions.
Advertisers promoting prescription medicines, over-the-counter medicines, and infant formula in Qatar, South Africa, and the United Arab Emirates
Prescription medicines cannot be advertised on TikTok in Qatar, South Africa, and the United Arab Emirates. Over-the-counter medicines and infant formula may be advertised only if you provide regulatory proof and meet specific restrictions like age-gating to adults.
Requirements
Prescription medicines: not allowed
Over-the-counter medicines: allowed only with proof of local regulatory approval and certification, plus age restriction to 18+
Infant formula (for children 24 months and younger): allowed only with proof of license and registration, requires TikTok Sales Representative approval
Other infant food with medical benefits: same requirements as infant formula
Why it matters
Violating these rules will result in your ads being rejected or removed, and repeated violations could lead to account suspension or loss of advertising privileges in these markets.
Advertisers promoting medical devices, over-the-counter medicines, or prescription medications on TikTok
TikTok allows advertising for medical devices and over-the-counter medicines only if you have regulatory approval and restrict the ads to adults 18+. Prescription medicine advertising is not permitted under any circumstances.
Requirements
Prescription medicine: Not allowed on TikTok
Medical devices: Require proof of local/regional regulatory approval and certification
Over-the-counter medicines: Require proof of local/regional regulatory approval and certification
All approved ads must be age-gated to users 18 years or older
Why it matters
Violating these rules will result in your ads being rejected or your account facing enforcement action; regulatory compliance is mandatory to avoid liability and maintain advertising access.
Advertisers promoting medicines and infant health products in Qatar, South Africa, and the United Arab Emirates
Prescription medicines cannot be advertised in these regions. Over-the-counter medicines and certain infant health products may be advertised, but only if you provide regulatory approval documentation and meet specific audience and registration requirements.
Requirements
Prescription medicines are prohibited
Over-the-counter medicines require local regulatory approval/certification and must be age-restricted to 18+
Infant formula and medical infant foods require proof of license and registration
Contact your TikTok Sales Representative for infant product advertising guidance
Why it matters
Non-compliance will result in ads being rejected or your account losing advertising privileges in these high-value markets.
Advertisers and TikTok Shop sellers promoting prescription medicines, over-the-counter medicines, medical devices, and cosmetic clinic services
TikTok allows ads for certain healthcare products and cosmetic clinics, but with strict conditions. Prescription medicines are completely banned, while over-the-counter medicines and medical devices can be advertised only if you have regulatory approval and limit your audience to adults 18+.
Requirements
Prescription medicines: Not allowed under any circumstances
Over-the-counter medicines and medical devices: Require proof of approval/certification from local or regional regulatory authorities
Cosmetic clinics: Require proof of approval/certification from local or regional regulatory authorities
All allowed healthcare ads must be age-gated to users 18+ only
Why it matters
Violating these rules will result in your ads being rejected or your account being penalized; non-compliance with age restrictions and regulatory requirements can lead to legal liability.
Advertisers promoting pharmaceutical products in South Korea
In South Korea, you cannot advertise prescription medicines on TikTok. Over-the-counter medicines can be advertised only if you provide proof of local regulatory approval, restrict the audience to users 18+, and include a deliberation number from the Ministry of Food and Drug Safety.
Requirements
Prescription medicines: Prohibited
Over-the-counter medicines: Require proof of Ministry of Food and Drug Safety approval and certification
Age restriction: Ads must be limited to users aged 18 years or older
Deliberation number: Must be included in the ad
Prohibited claims:
Cannot promise permanent body changes, make exaggerated promises, or claim to remove acne, wrinkles, or treat hair loss
Why it matters
Violations will result in ad rejection or removal; failure to comply with approval requirements and age restrictions exposes you to regulatory enforcement action in South Korea.
Who this applies to
Advertisers promoting medicines and health products to audiences in South Korea
In South Korea, you cannot advertise prescription medicines on TikTok. Over-the-counter medicines can be advertised, but only if you have official government approval, restrict the audience to age 18+, and include a deliberation number in your ad. You also cannot make exaggerated health claims like promising to cure acne, remove wrinkles, or permanently change the body.
Requirements
Prescription medicines are prohibited entirely
Over-the-counter medicines require proof of approval from the Ministry of Food and Drug Safety
Age-restrict OTC medicine ads to users 18 years and older
Include the deliberation number in the ad
Do not make claims about removing acne, wrinkles, or treating hair loss, or promise permanent body changes
Why it matters
Non-compliance will result in your ad being rejected or removed, and repeated violations could impact your advertising account eligibility.
Advertisers promoting over-the-counter medicines and medical devices on TikTok
You can advertise over-the-counter medicines and medical devices on TikTok, but only if you meet specific regulatory requirements and age-restrict your ads. Prescription medicines are banned entirely and cannot be advertised on the platform.
Requirements
Prescription medicines are not allowed under any circumstances
Over-the-counter medicines require proof of approval and certification from local/regional regulating authorities
Medical devices require proof of approval and certification from local/regional regulating authorities
All ads must be age-restricted to users 18 years and older
Why it matters
Non-compliance will result in your ads being rejected or your account facing enforcement action; only properly certified products with age restrictions can run on TikTok.
Advertisers promoting medicines, health supplements, and medical products to users in Sri Lanka
In Sri Lanka, you cannot advertise prescription medicines on TikTok, but over-the-counter medicines, gynecology/andrology products, and certain infant foods with medical benefits may be allowed if they meet specific regulatory and approval requirements. All healthcare ads must be age-restricted and reviewed by TikTok before going live.
Requirements
Prescription medicines are completely prohibited
Over-the-counter medicines, gynecology/andrology products, and medical infant foods require local health authority certification
All healthcare ads must be restricted to users aged 18 and older
You must work with a TikTok Sales Representative to confirm eligibility before launching any healthcare ad
Why it matters
Violating these rules will result in your ads being rejected, and repeated violations can lead to account suspension or loss of advertising privileges.
Advertisers promoting healthcare products and medicines to users in Sri Lanka
Sri Lanka has strict rules on health-related ads. You cannot advertise prescription medicines at all. Over-the-counter medicines, gynecology/andrology products, and medical infant foods may be allowed only if they meet specific local certification and compliance requirements, and you must get approval from a TikTok Sales Representative first.
Requirements
Prescription medicines: completely banned
Over-the-counter medicines: must be certified by local health authorities, comply with all applicable laws, restricted to users 18+, and require TikTok Sales Rep approval
Gynecology/andrology products and supplements: same requirements as OTC medicines
Infant formula (for babies 12 months or under): not allowed
Medical infant food: must provide proof of local license and registration; contact TikTok Sales Rep
Why it matters
Non-compliance will result in ad rejection or account restrictions, and running unauthorized health ads in Sri Lanka carries legal and regulatory risks.
Who this applies to
Advertisers promoting gynecology and andrology products or services, medical devices, and plastic surgery on TikTok
Certain sensitive healthcare products and services—including gynecology/andrology products, medical devices, and plastic surgery—are generally prohibited from advertising. However, they may be allowed if you obtain the required certifications and restrictions.
Requirements
Obtain certification from local health regulatory authorities
Comply with all applicable laws and regulations
Restrict ads to users aged 18+
Work with a TikTok Sales Representative to confirm eligibility
Why it matters
Violating this rule will result in your ads being rejected or your account facing enforcement action; pre-approval is mandatory for these sensitive categories.
Advertisers and sellers promoting prescription medicines in the United States on TikTok
You can advertise prescription medicines on TikTok in the United States, but only if you have FDA approval and follow strict age restrictions. This means proving your product is legitimately approved by regulators before promoting it on the platform.
Requirements
Be registered with appropriate local regulating authorities (such as the FDA)
Provide proof of approval and certification from the FDA or equivalent regulator
Restrict ads to audiences aged 18 years or older only
Why it matters
Without FDA registration and approval documentation, your prescription drug ads will be rejected; violating age restrictions or advertising unapproved drugs can result in account suspension or legal consequences.
Advertisers promoting prescription medicines in the United States
You can advertise prescription medicines on TikTok in the US, but only if you have FDA approval and restrict viewers to adults 18+. You must be registered with the FDA and provide proof of your approval before your ads can run.
Requirements
Be registered with the FDA or appropriate local regulating authority
Provide proof of FDA approval and certification
Restrict ads to audiences aged 18 years and older
Prescription medicine ads are only allowed if these conditions are met
Why it matters
Without FDA registration and approval documentation, your prescription medicine ads will be rejected; failing to age-gate to 18+ will result in ad removal and potential account penalties.
Advertisers and creators promoting prescription medicines, over-the-counter medicines, and medical devices on TikTok
TikTok prohibits advertising prescription medicines entirely, but allows over-the-counter medicine and medical device ads only if you obtain regulatory approval and restrict your audience to adults 18+. You must prove that your product meets local health authority standards before running any ads.
Requirements
Prescription medicines: Not allowed under any circumstances
Over-the-counter medicines and medical devices: Must provide proof of approval from local regulatory authorities (e.g., FDA)
Age restriction: All OTC medicine and medical device ads must be limited to audiences 18+ only
Comply with all local laws and regulations in your region
Why it matters
Violating these rules will result in your ads being rejected or your account facing enforcement action; regulatory approval and age-gating are non-negotiable requirements for healthcare product advertising on the platform.
Advertisers promoting prescription medicines, over-the-counter medicines, hemp products, and CBD products on TikTok
TikTok allows advertising of certain hemp and CBD products with strict controls, but outright bans ads for prescription medicines. Over-the-counter medicines, hemp products, and CBD can only be advertised if you meet specific approval, certification, and age-restriction requirements that vary by product type and region.
Requirements
Prescription medicines: not allowed
Over-the-counter medicines: must obtain local regulatory approval, restrict to 18+, and work with a TikTok Sales representative
Hemp and CBD products: only topical hemp with less than 0.3% THC allowed; all other CBD banned
CBD products (where allowed): must have LegitScript certification, comply with local laws, and restrict to 25+ audiences
Why it matters
Violating these restrictions will result in ad rejection or account penalties; compliance is especially critical for age restrictions and regional bans, as healthcare advertising is heavily regulated.
Advertisers promoting hemp, CBD, and pharmaceutical products on TikTok, specifically in Uruguay and regions with CBD regulations
TikTok allows advertising of certain hemp and CBD products only in specific markets and under strict conditions. In Uruguay, prescription medicines are banned entirely, while over-the-counter medicines and CBD products have different rules depending on type and THC content. You must work with TikTok's sales team, meet local regulatory requirements, and age-restrict your ads appropriately.
Requirements
Prescription medicines: Not allowed
Over-the-counter medicines: Require local regulatory approval and certification, ads must be age-restricted to 18+
CBD products: Must have Legit Script certification, comply with local laws, and restrict ads to 25+ audiences
Topical hemp with less than 0.3% THC: May be allowed; all other CBD products are not allowed
Why it matters
Violating these rules will result in ads being rejected or your account facing penalties; working with a TikTok sales rep ensures compliance and approval.
TikTok advertisers promoting alcohol-related establishments or cosmetic and surgical procedures
Ads for alcohol-related establishments can be permitted on TikTok, but only if you obtain government approval, restrict your audience to users 18+, and get explicit permission from a TikTok Sales Representative. Cosmetic surgery ads—including weight loss, labiaplasty, tummy tucks, and genital rejuvenation procedures—are not allowed at all.
Requirements
Alcohol ads require proof of approval from local health authorities (e.g., Ministry of Health)
Alcohol ads must be age-gated to users 18 and older
Must work with a TikTok Sales Representative to get permission before running alcohol ads
Cosmetic surgeries (weight loss, labiaplasty, tummy tucks, buttock/anal rejuvenation, and similar procedures) are not allowed
Why it matters
Running alcohol ads without approval or permission will result in rejection; attempting to advertise banned cosmetic surgeries will violate the policy and may result in account penalties.
Advertisers promoting alcohol-related establishments and aesthetic/cosmetic surgery services
Ads for alcohol-related establishments are permitted only if you obtain official regulatory approval, restrict your audience to adults 18+, and get explicit permission from a TikTok Sales Representative. Certain cosmetic surgeries—including weight-loss procedures and genital aesthetic surgeries—are never allowed, even with approval.
Requirements
Must provide proof of approval and certification from local health regulating authorities (e.g., Ministry of Health)
Ads must be age-restricted to users 18 years or older
Must work with a TikTok Sales Representative to obtain eligibility confirmation and ad permission
Cannot advertise weight-loss surgeries, labiaplasty, tummy tucks, buttock/anal rejuvenation, or other aesthetic genital surgeries under any circumstances
Why it matters
Violating these rules will result in ad rejection or account penalties; advertising prohibited procedures can trigger immediate removal and potential account suspension.
Advertisers promoting healthcare, pharmaceutical, or medical products in Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, and Uganda
In 16 specific countries (including Albania, Myanmar, Uganda, and others), you can only use TikTok's Promote feature to advertise—no other paid ad formats are allowed. Additionally, in these markets, a broad range of healthcare and pharmaceutical products cannot be advertised at all, including prescription medicines, supplements, medical devices, CBD, cosmetics, and pharmacies.
Requirements
Only Promote (paid ads) format is allowed—other ad types are prohibited
Prescription medicines, OTC medicines, medical devices, and CBD/hemp products cannot be advertised
Cosmetic clinics, medical institutions, pharmacies, dietary supplements, condoms, baby food, and other medical-related products are not allowed
All advertising must comply with local laws and regulations in each market
Why it matters
Violating these restrictions will result in your ads being rejected or your account facing enforcement action; the blocked product list effectively prevents most healthcare advertising in these markets.
Who this applies to
Advertisers and sellers promoting healthcare and pharmaceutical products in Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, and Uganda
In 16 specific countries (Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, and Uganda), you cannot advertise healthcare and pharmaceutical products at all using any paid ads format. The only exception is that you may use Promote—TikTok's organic promotion tool—but all traditional paid advertising of these products is completely restricted in these markets.
Requirements
Paid ads (other than Promote) are not allowed for prescription medicines, over-the-counter medicines, medical devices, CBD/hemp products, cosmetic clinics, medical-claim cosmetics, medical institutions, pharmacies, dietary supplements, condoms/lubricants, or baby food products in these 16 markets
Only Promote (organic paid promotion) is permitted as an alternative
All healthcare advertising must comply with local laws and regulations in each market
Why it matters
Violating these restrictions will result in your ads being rejected or your account facing enforcement action in these heavily regulated markets.
Violations can result in ad rejection or account penalties, and false medical claims expose you to regulatory liability and loss of advertiser credibility.
