TikTok Shop affiliates with 5+ delivered orders, 6+ videos posted, or 3+ livestreams hosted within the last 30 days
Promotion Performance Score (PPS) is a daily rating from 0–5 that measures how well you choose products to promote and the quality of your content. Your score is calculated 50% from product selection (weighted by orders received) and 50% from content quality, with a base of 3.5 plus points for good-quality content minus points for violations. Higher scores unlock better business opportunities, including improved reach, access to campaigns, and exclusive features.
Requirements
Score updates daily and ranges from 0–5
2.5+ score may improve shoppable content reach
3.5+ unlocks access to campaigns, more affiliate products, LIVE giveaways, and sample coupons
4.0+ and 4.5+ badges available starting June 2026
Why it matters
Your PPS directly impacts your earning potential and access to higher-value promotional tools—higher scores unlock more campaigns, products to promote, and exclusive features that drive more orders.
TikTok Shop creators and affiliate marketers participating in the promotion and monetization program
Your Promotion Performance Score (PPS) determines which monetization and promotional features you can access on TikTok Shop. The higher your score, the more opportunities unlock—from basic reach enhancement to campaign eligibility, affiliate product access, giveaways, and creator badges.
Requirements
2.5+: Enhanced reach for shoppable videos and LIVE streams
3.5+: Eligible for TikTok Shop Campaigns, wider affiliate product selection with commissions, ability to create LIVE Giveaways, and potential sample coupons
4.0-4.5+: Earn creator badge displayed to customers and sellers
Must post 6+ videos and host 3+ livestreams to qualify
Why it matters
Your PPS score directly controls your earning potential, visibility, and access to promotional tools—a higher score means more commission opportunities, campaign participation, and customer trust through badges.
TikTok Shop affiliates and creators running promotions who want to improve their Promotion Performance Score
Product Selection Score measures whether you're consistently promoting high-quality products. It makes up 50% of your overall Promotion Performance Score and is calculated by dividing the sum of each product's quality score multiplied by its orders by your total orders across all promotions.
Requirements
Product Selection Score = (Sum of Product Score × Orders) / (Sum of Total Orders)
This metric weighs 50% of your overall PPS
Higher-quality products that generate more orders improve your score
The score measures consistency in promoting quality products
Why it matters
Your Product Selection Score directly impacts half of your overall Promotion Performance Score, which can affect commission eligibility, promotion visibility, and platform standing.
TikTok Shop affiliates and creators using the promotion performance scoring system
Your Promotion Performance Score is calculated using two equal components: 50% comes from promoting high-quality products (Product Selection Score) and 50% comes from posting high-quality, policy-compliant content (Content Score). Your Content Score starts at 3.5 points and is adjusted upward for good-quality posts and downward for policy violations.
Requirements
Maintain high-quality product selection weighted by order volume
Post consistently high-quality and policy-compliant content
Product Selection Score = (Sum of Product Score x Orders) / (Sum of Total Orders)
Why it matters
Your Promotion Performance Score directly impacts your visibility and earning potential on the platform, so balancing strong product curation with compliant, high-quality content is essential for success.
TikTok Shop creators and affiliates who promote products and have a Promotion Performance Score
Your Promotion Performance Score is partly based on Product Score, which measures how many orders your promoted products actually generate. Products that drive more orders have more weight in your overall score. Importantly, negative reviews that appear after you post content don't hurt your score—only the products you actively promote matter.
Requirements
Products with more orders from your content have bigger impact on your score
Bad reviews posted after your content does NOT count against you
Focus on promoting high-quality, conversion-friendly products rather than low-performing ones
You and sellers can see your Product Score, but customers cannot
Why it matters
Your Product Score directly affects your overall Promotion Performance Score, which influences your visibility and earning potential on the platform—so choosing high-converting products strategically is key to success.
TikTok Shop creators and affiliates promoting products through video content
Your Content Score is calculated based on the percentage of high-quality videos you post in the last 30 days compared to your total posts, minus points deducted for policy violations. High-quality content earns you points, while videos that break TikTok Shop policies cause you to lose points from your overall score.
Requirements
Post high-quality content and comply with TikTok Shop Content Policy to avoid deductions
Your score is based on the ratio of quality videos to total videos posted in the last 30 days
Policy violations directly reduce your Content Score points
Focus on promoting high-performing products rather than low-scoring items
Why it matters
Your Content Score affects your Promotion Performance Score, which determines your eligibility for promotional tools and your visibility on the platform—a lower score can limit your earning potential.
TikTok Shop sellers using promotions and affiliate creators promoting products
Your Promotion Performance Score (PPS) measures how well your promotional content performs based on product sales and engagement. You need at least 5 delivered orders, 5 posted videos, or 2 livestreams to see your score, and it updates over time as products receive reviews and your content generates orders.
Requirements
Product Score only appears for products with 20+ reviews OR products from sellers who have at least one product with 20+ reviews
You need minimum 5 delivered orders, 5 videos posted, or 2 livestreams hosted to view your PPS
Products out of stock or with no Product Score will not negatively affect your PPS
Shipping-related negative reviews do not impact your PPS
Why it matters
Your PPS is visible to other users and affects your credibility as a promoter; understanding what drives it helps you create better content and manage expectations around score visibility.
TikTok Shop sellers and affiliate creators building shoppable content and livestreams
TikTok's Promotion Performance Score (PPS) is a tiered system that rewards creators who build quality content and seller engagement. Higher scores unlock additional monetization and visibility features. The score is calculated based on content quality, order fulfillment, video volume, and livestream activity.
Requirements
Score 2.5+ enhances reach of shoppable videos and livestreams
Higher PPS scores directly expand your earning potential through campaign participation, broader product access, and amplified content visibility—making it a key growth lever for affiliate and shop creators.
