TikTok Shop videos must show real, physical products in action with clear, detailed information that matches the actual listing. Avoid static images, irrelevant promotions, or product detail page screenshots—instead demonstrate your product honestly with explanations that help shoppers make informed decisions.
Requirements
Display the actual physical product clearly (not just lifestyle shots or results)
Provide detailed descriptions covering key product details, benefits, materials, fit, ingredients, etc.
Demonstrate the product in real action, with verbal or written explanations
Avoid still frames, repetitive slideshows, or TikTok Shop detail page screenshots
Ensure video content and promotional information match the actual product listing
Why it matters
Poor content quality reduces viewer engagement, decreases reach and sales conversion, and damages your reputation and buyer trust on the platform.
All creators and sellers promoting content on TikTok Shop, including videos, LIVEs, product demonstrations, titles, descriptions, images, text, audio, and any other promotional material.
This policy sets the ground rules for all content you create, upload, and promote on TikTok Shop. Your content must be accurate, honest, and match the products you're selling—no misleading claims, gambling content, shocking material, spam, or fraud allowed. Violations can result in content removal, account restrictions, or other enforcement actions.
Requirements
All content must be accurate, compliant, and consistent with the products being promoted
Misleading claims, gambling content, shocking content, spam, and fraud are prohibited
AI-generated content is not allowed if it misleads viewers, impersonates others, or violates TikTok policies
All auctions must use TikTok's Countdown Bidding Feature only; other auction methods are prohibited
Why it matters
Violations can result in your content being removed, features being restricted, violation points being added to your account, or your entire account being restricted from selling.
All TikTok Shop creators and sellers promoting products in videos and livestreams
TikTok Shop prohibits low-effort content, deceptive product promotion, and health/medical claims that violate platform standards. Your content must be original with creative edits, clearly display relevant products, and avoid prohibited claims about weight loss, disease treatment, or unsubstantiated health benefits.
Requirements
Create original content with meaningful edits; don't repost videos from TikTok, other social platforms, TV, or movies with visible watermarks
Ensure active engagement (speak, interact, appear on screen, or meaningfully demonstrate the product)
Display promoted products clearly and relevantly—the product shown must match what's on your landing page and be explicitly presented
Do not make claims that products cause weight loss, cure diseases, treat obesity, or mimic GLP-1 medications; avoid before/after weight loss imagery
Do not claim cosmetic or skincare products have disease-treating, medicinal, or physiological-modifying effects
Why it matters
Violations result in content removal, listing takedowns, and account restrictions; failure to comply risks losing promotional privileges and damaging your seller credibility.
All TikTok users and creators, with stricter standards applied to monetized creators and those using the platform to promote themselves.
TikTok uses automated tools and human reviewers to enforce its Community Guidelines. When violations are found, your content may be removed or hidden from the For You feed, and you'll be notified with the option to appeal the decision.
Requirements
Follow TikTok's Community Guidelines and Creator Code of Conduct
Content can be reviewed when uploaded, when it gains popularity, or when reported
Violations result in removal and notification; you have the right to appeal
Some content may be made ineligible for the For You feed recommendation without being removed
Why it matters
Violations can result in content removal or reduced visibility, directly impacting your reach and ability to monetize or grow your audience on the platform.
All TikTok Shop sellers and creators publishing content, livestreams, promotional material, and community interactions
TikTok Shop prohibits a broad range of unsafe, illegal, and misleading content including harmful behavior, deceptive claims, AI-generated manipulation, and anything that exploits or targets minors. You must ensure all promotions are honest, accurate, and comply with applicable laws while protecting vulnerable viewers. Content involving nudity, illegal activities, fraud, and minors in product promotions is strictly forbidden.
Requirements
Do not create content suggesting harmful behavior, making exaggerated claims, using unverifiable or AI-generated content, or featuring minors promoting products
Do not engage in fraud, spam, impersonation, promote illegal activities, or use tactics that artificially inflate engagement or mislead users
Do not target minors with giveaways, emotionally manipulate them into persuading parents to buy, or expose them to inappropriate content
Share only honest, transparent, accurate product information through authorized landing pages and respect user privacy
Why it matters
Violations can result in content removal, account suspension, or legal consequences—and help protect vulnerable users and maintain TikTok Shop's reputation as a trustworthy platform.
All TikTok Shop sellers and content creators promoting products
You must make sure that any product information you share matches what's listed on the product detail page. Avoid exaggerations and comparisons with other products that could mislead viewers. Use disclaimers only when showing before-and-after results or stating how long results may take.
Requirements
Ensure your content matches the product detail page information.
Avoid exaggerated statements and misleading comparisons.
Use approved disclaimers only for before-and-after results or timeframes.
Accurate representation of the product is essential.
Why it matters
Misleading content can lead to penalties and loss of trust with your audience.
