TikTok Shop videos must show real, physical products in action with clear, detailed information that matches the actual listing. Avoid static images, irrelevant promotions, or product detail page screenshots—instead demonstrate your product honestly with explanations that help shoppers make informed decisions.
Requirements
Display the actual physical product clearly (not just lifestyle shots or results)
Provide detailed descriptions covering key product details, benefits, materials, fit, ingredients, etc.
Demonstrate the product in real action, with verbal or written explanations
Avoid still frames, repetitive slideshows, or TikTok Shop detail page screenshots
Ensure video content and promotional information match the actual product listing
Why it matters
Poor content quality reduces viewer engagement, decreases reach and sales conversion, and damages your reputation and buyer trust on the platform.
All creators and sellers promoting content on TikTok Shop, including videos, LIVEs, product demonstrations, titles, descriptions, images, text, audio, and any other promotional material.
This policy sets the ground rules for all content you create, upload, and promote on TikTok Shop. Your content must be accurate, honest, and match the products you're selling—no misleading claims, gambling content, shocking material, spam, or fraud allowed. Violations can result in content removal, account restrictions, or other enforcement actions.
Requirements
All content must be accurate, compliant, and consistent with the products being promoted
Misleading claims, gambling content, shocking content, spam, and fraud are prohibited
AI-generated content is not allowed if it misleads viewers, impersonates others, or violates TikTok policies
All auctions must use TikTok's Countdown Bidding Feature only; other auction methods are prohibited
Why it matters
Violations can result in your content being removed, features being restricted, violation points being added to your account, or your entire account being restricted from selling.
All TikTok Shop creators and the content they promote, including LIVEs, videos, images, titles, descriptions, links, spoken statements, on-screen text, clothing, props, behavior, demonstrations, and all other promotional content formats
TikTok Shop requires all creators to keep their content honest, accurate, and consistent with the products they're promoting. Your content—whether it's videos, LIVEs, titles, images, or anything shown to customers—must comply with platform rules and cannot mislead viewers. Violations can result in your content being removed or your account being restricted.
Requirements
All content must be accurate, compliant, and consistent with products being promoted
AI-generated content is prohibited if it misleads viewers, impersonates others, or violates TikTok Shop policies
Auctions must use TikTok's Countdown Bidding Feature only; no alternative auction methods are allowed
Content cannot include misleading claims, gambling, shocking/manipulative behavior, spam, or fraud
Why it matters
Violating this policy can result in content removal, feature restrictions, violation points, or account suspension, which directly impacts your ability to sell and earn on TikTok Shop.
All TikTok Shop creators and sellers promoting products in videos and livestreams
TikTok Shop prohibits low-effort content, deceptive product promotion, and health/medical claims that violate platform standards. Your content must be original with creative edits, clearly display relevant products, and avoid prohibited claims about weight loss, disease treatment, or unsubstantiated health benefits.
Requirements
Create original content with meaningful edits; don't repost videos from TikTok, other social platforms, TV, or movies with visible watermarks
Ensure active engagement (speak, interact, appear on screen, or meaningfully demonstrate the product)
Display promoted products clearly and relevantly—the product shown must match what's on your landing page and be explicitly presented
Do not make claims that products cause weight loss, cure diseases, treat obesity, or mimic GLP-1 medications; avoid before/after weight loss imagery
Do not claim cosmetic or skincare products have disease-treating, medicinal, or physiological-modifying effects
Why it matters
Violations result in content removal, listing takedowns, and account restrictions; failure to comply risks losing promotional privileges and damaging your seller credibility.
Who this applies to
All TikTok content creators and sellers.
Content is considered unoriginal if it doesn't have creative edits or enhancements. Unoriginal content can include simple clips, still images, or anything lacking active viewer engagement. Certain contents, including irrelevant promotions and content related to weight management or specific claims about cosmetics, are prohibited.
Requirements
You must add new or creative edits to imported media.
Avoid using extremely short clips or static images during LIVEs.
Promote relevant products clearly in your content.
Do not promote weight management products or make specific health claims.
Why it matters
Failure to comply can result in content removal and account restrictions.
All TikTok users and creators, with stricter standards applied to monetized creators and those using the platform to promote themselves.
TikTok uses automated tools and human reviewers to enforce its Community Guidelines. When violations are found, your content may be removed or hidden from the For You feed, and you'll be notified with the option to appeal the decision.
Requirements
Follow TikTok's Community Guidelines and Creator Code of Conduct
Content can be reviewed when uploaded, when it gains popularity, or when reported
Violations result in removal and notification; you have the right to appeal
Some content may be made ineligible for the For You feed recommendation without being removed
Why it matters
Violations can result in content removal or reduced visibility, directly impacting your reach and ability to monetize or grow your audience on the platform.
All TikTok users and creators posting content on the platform
TikTok uses automated tools and human reviewers to enforce its Community Guidelines across all content. If your content violates the guidelines, it may be removed or made ineligible for the For You feed. You'll be notified of any action taken and given a chance to appeal the decision.
Requirements
Account strikes and bans Content moderation on TikTok Our Community Guidelines apply to all users and set the rules for what is and isn't allowed on TikTok to help foster a welcoming, safe, and entertaining experience. We've developed tools and technology to identify and remove harmful content and behavior that goes against our Community Guidelines. These tools help us advance the safety of our community and maintain the integrity of our platform. Additionally, we hold creators who monetize or otherwise take advantage of our platform to promote themselves to a higher bar. We expect creators on TikTok to follow our creator code of conduct and behave in a manner that does not jeopardize the safety of others or the integrity of our platform. Learn more about the creator code of conduct in our Creator Academy. How does TikTok detect violations and enforce its Community Guidelines? We use both automated and human reviews to detect violations of our Community Guidelines and take action against violative accounts and content. If we find violations and take action, the account owner will be notified. What happens if your TikTok content is under review? If your TikTok content is under review, it will be reviewed by our Trust and Safety team to determine whether it should be removed or made ineligible for the For You feed according to our Community Guidelines. This may happen when you upload content, if it gains popularity, or if it's reported. If a violation is identified
You'll be given the opportunity to appeal the decision. What happens if your post is ineligible for the For You feed? In some cases, as outlined in our Community Guidelines, we may determine your content is ineligible for recommendation in the For You feed. When this happens, your post won't be displayed in the For You feed. You can review the reason, submit feedback on our decision, and appeal if you believe we've made a mistake. If the appeal is successful, your post will be eligible for recommendation in the For You feed. Keep in mind that you'll need to turn on analytics in your TikTok settings to view our decision.
Who this applies to
All TikTok creators whose content is removed for Community Guidelines violations
When your post is removed for violating TikTok's Community Guidelines, you receive a warning strike on your account. You'll get a notification explaining why the content was removed, which guideline it violated, and how to appeal if you disagree with the decision. You can also view detailed analytics about why your post became ineligible for the For You feed and submit feedback to help improve moderation.
Requirements
You receive a warning strike on your first violation. You can view the removal reason in your post analytics. You can submit an appeal through the Analytics section if you disagree with the decision. You can provide feedback to TikTok about the moderation decision.
Why it matters
Understanding the strike system and appeal process helps you avoid account restrictions and know how to challenge decisions you believe are incorrect.
All TikTok users with accounts that violate Community Guidelines or Terms of Service
TikTok uses a strike system to enforce its Community Guidelines. Your first violation typically results in a warning, but severe violations skip the warning and go straight to a strike. After your first warning, each additional violation adds a strike to your account. When you accumulate enough strikes, your account will be permanently banned. Strikes expire after 90 days and won't count toward a ban after that time.
Requirements
Keep in mind that if your first violation is severe, this won't apply and you'll receive a strike instead of a warning. We may also ban your account. Our system counts the number of times your account has violated our Community Guidelines, and for each violation after your first warning, you'll receive a strike on your account. We count strikes by policy area as listed in our Community Guidelines (for example, safety and civility) or by feature (for example, comments or direct messages). Your account will receive a strike based on the severity of the policy violation. We'll count the strikes until your account reaches the threshold for a permanent account ban. We'll notify you of any consequences of violations, including if you're on the verge of being banned. You can also access a record of your violations in account check. To review notices of violations
Tap Account updates. You may need to scroll across. Keep in mind that for repeated violations or depending on the severity of a single violation, we may permanently ban your account. In some cases, for violations when using certain features such as LIVE or direct messages, we may temporarily restrict access to the feature while your content is under review to ensure that you don't immediately re-engage in violative behavior. Do strikes on your TikTok account expire? Strikes on your TikTok account will expire after 90 days and will no longer be taken into consideration for a permanent account ban. When does TikTok permanently ban accounts? We may permanently ban accounts if we identify the following violations of our Community Guidelines and Terms of Service, including
Create or use another TikTok account to intentionally avoid restrictions or a permanent ban imposed on another account.
Who this applies to
All TikTok users whose content has been removed or whose account has been banned
If your content or account is removed, you can appeal the decision. If approved, your content or account will be reinstated and any strike will be removed. However, you cannot create a new account to evade a ban or restriction, and TikTok may permanently ban you if you try to work around enforcement actions on other accounts you own.
Requirements
You may appeal content removal or account bans through TikTok's appeal process. You cannot create new accounts to avoid restrictions or post violative content across multiple accounts. Deleting content does not remove strikes from your account.
Why it matters
Understanding your appeal rights protects your ability to recover your account or content, but attempting to evade bans through new accounts will result in permanent suspension and loss of your ability to use the platform.
All TikTok Shop sellers and creators publishing content, livestreams, promotional material, and community interactions
TikTok Shop prohibits a broad range of unsafe, illegal, and misleading content including harmful behavior, deceptive claims, AI-generated manipulation, and anything that exploits or targets minors. You must ensure all promotions are honest, accurate, and comply with applicable laws while protecting vulnerable viewers. Content involving nudity, illegal activities, fraud, and minors in product promotions is strictly forbidden.
Requirements
Do not create content suggesting harmful behavior, making exaggerated claims, using unverifiable or AI-generated content, or featuring minors promoting products
Do not engage in fraud, spam, impersonation, promote illegal activities, or use tactics that artificially inflate engagement or mislead users
Do not target minors with giveaways, emotionally manipulate them into persuading parents to buy, or expose them to inappropriate content
Share only honest, transparent, accurate product information through authorized landing pages and respect user privacy
Why it matters
Violations can result in content removal, account suspension, or legal consequences—and help protect vulnerable users and maintain TikTok Shop's reputation as a trustworthy platform.
Who this applies to
All TikTok Shop sellers and content creators promoting products
You must make sure that any product information you share matches what's listed on the product detail page. Avoid exaggerations and comparisons with other products that could mislead viewers. Use disclaimers only when showing before-and-after results or stating how long results may take.
Requirements
Ensure your content matches the product detail page information.
Avoid exaggerated statements and misleading comparisons.
Use approved disclaimers only for before-and-after results or timeframes.
Accurate representation of the product is essential.
Why it matters
Misleading content can lead to penalties and loss of trust with your audience.
Violations can result in content removal or loss of For You feed visibility, which directly impacts your reach and ability to grow an audience or earn money on the platform.
Your account exists solely to violate our rules. How will you know if your TikTok account is permanently banned? If your account has been banned, you'll receive a banner notification when you try to log in to inform you of the ban. How to access your TikTok account after it's banned If your account is banned, you can log in to the account to submit an appeal and download your personal data. Keep in mind that we delete personal data after a period of time in accordance with applicable laws and our data retention policy.
Why it matters
Understanding the strike system helps you avoid permanent account ban, which is the most severe consequence. Knowing that strikes expire after 90 days and that you can appeal a ban gives you options to protect your account and business.
