Content creators and influencers posting sponsored or branded content on TikTok
Branded content is any content that promotes or reviews a third-party brand, product, or service in exchange for payment, gifts, or other incentives. This includes posts featuring gifted products, paid sponsorships, or anything you're compensated for promoting. TikTok has specific rules about how you must disclose these partnerships to your audience.
Requirements
Content that promotes a brand, product, or service in exchange for payment or incentive qualifies as Branded Content
Gifted products from brands must be disclosed as Branded Content
Paid partnerships (cash or gifts) must be labeled as Branded Content
Any content where you receive compensation or incentive for promotion is considered Branded Content
Why it matters
Failing to properly identify and disclose branded content can result in account penalties, content removal, or loss of creator credibility with your audience.
All TikTok creators and sellers who post content involving brands, products, or services they have a commercial relationship with.
Branded Content is any TikTok content where you promote or review a brand, product, or service because you received payment, gifts, commissions, or have a commercial relationship with the brand. This includes gifted products, paid posts, affiliate sales, or brand ambassador roles. You must disclose these relationships clearly when posting.
Requirements
You must disclose if you received a product as a gift from a brand.
You must disclose if you were paid to post about a brand, product, or service.
You must disclose if you earn commissions from sales via affiliate links or promo codes.
You must disclose if you have or had a commercial relationship with a brand, such as being a brand ambassador.
Why it matters
Proper disclosure helps maintain transparency with your audience and complies with TikTok's rules, reducing the risk of content removal or account penalties.
All TikTok creators and sellers posting Branded Content, including paid promotions, gifted products, affiliate links, or brand partnerships.
If you post content that promotes a brand, product, or service in exchange for payment, gifts, commissions, or as a brand ambassador, you must clearly disclose it as Branded Content using TikTok's commercial content disclosure toggle. You must also follow all relevant laws, avoid misleading claims, and not promote illegal or prohibited products. TikTok may remove or restrict content that doesn't comply.
Requirements
Enable the commercial content disclosure toggle when posting Branded Content.
Clearly identify the product or service in the video or caption without requiring viewers to check your profile or links.
Do not make false, deceptive, or misleading claims.
Do not promote illegal products or those from prohibited industries.
Why it matters
Failure to comply can lead to content removal or restrictions, impacting your reach and credibility.
All TikTok Shop sellers, content creators, and affiliate marketers creating branded content
This rule means you cannot use sneaky or harmful tactics in your branded content. You must avoid promoting discrimination, unhealthy behaviors, false claims, illegal products, or anything that exploits or harms minors. Also, you must follow any specific legal or market rules for the products you promote.
Requirements
Do not use hidden or subliminal messaging.
Do not promote discrimination or harmful behaviors.
Do not make false or misleading claims about products or services.
Do not promote illegal products or those from prohibited industries.
Why it matters
Violating these rules can lead to content removal or account penalties, affecting your ability to sell or promote on TikTok.
All TikTok Shop sellers, content creators, and affiliate marketers posting branded content.
You cannot post branded content that promotes or reviews products or services from certain banned industries, including adult products, animal trade, tobacco, dating apps, drugs, and risky financial schemes. This also includes content that harms or exploits minors. Essentially, avoid advertising or endorsing these prohibited categories in your branded posts.
Requirements
Do not promote or review products/services from prohibited industries such as adult products, animal trade, tobacco, dating/live video apps, drugs, and financial scams.
Avoid content that promotes unhealthy relationships with food or exercise.
Do not create branded content that harms, exploits, or targets minors.
Do not encourage minors to purchase or persuade others to buy products/services.
Why it matters
Violating these rules can lead to content removal, account penalties, or loss of monetization opportunities.
All TikTok Shop sellers, content creators, and affiliate marketers promoting products or services on TikTok.
TikTok does not allow branded content or paid promotions for a wide range of sensitive or restricted products and services, including medical treatments, political ads, dishonest services, weapons, weight loss products, counterfeit goods, and other controversial or illegal items. This means you cannot promote or advertise these on TikTok Shop or in your content. Violating these rules can lead to content removal or account penalties.
Requirements
Do not promote or advertise pharmaceuticals, healthcare, or medical devices.
No paid political advertising or branded political content.
Avoid promoting dishonest services, weapons, weight loss products, counterfeit goods, or other prohibited items.
Do not create branded content related to sensitive or controversial topics that violate TikTok's guidelines.
Why it matters
Following these rules helps avoid content removal, account suspension, or other enforcement actions by TikTok.
All TikTok creators and sellers posting branded content about restricted industries such as weapons and weight loss products.
If you post branded content promoting products from restricted industries like weapons or weight loss, your content will only be shown in the market where you posted it and may be age-restricted. You must follow all laws and include any required disclosures beyond TikTok's branded content rules. You can only promote these products if invited by an approved brand.
Requirements
Branded content for restricted industries is allowed only if invited by an approved brand.
Content will be shown only in the posting market and may be age-restricted.
You must comply with all applicable laws and include all required disclosures.
Follow market-specific requirements for other restricted products.
Why it matters
Failure to comply can limit your content's reach and may result in enforcement actions or removal.
All brand partners and content creators promoting alcohol or restricted products via branded content on TikTok.
If you want to promote alcohol or certain restricted products on TikTok through branded content, you must get explicit permission from TikTok and use a Registered Business Account. Such content will be age-restricted based on the country where it's posted and can only be promoted through TikTok's official platform. You must also follow all local laws and disclosure rules.
Requirements
Obtain explicit permission from TikTok before promoting alcohol or restricted products.
Use a Registered Business Account and complete any required qualifications.
Partner with creators only through the TikTok One platform.
Branded content will be age-restricted according to local laws and shown only in the market where posted.
Why it matters
Failing to comply can lead to content being age-restricted, limited in reach, or removed, impacting your promotion effectiveness and compliance with legal requirements.
TikTok Shop sellers and creators posting branded content related to dating services, live video chat, or alcohol in specified countries.
TikTok does not allow branded content on dating apps and live video chat services in many countries. In some markets, branded content related to dating or alcohol is restricted to viewers aged 18 or 21 and older, depending on the region. Sellers must follow these age and location restrictions when posting branded content.
Requirements
Branded content on dating and live video chat apps is banned in many listed countries.
In certain countries, branded content for dating/live chat is restricted to audiences 18+ and limited to the original posting market.
Alcohol-related branded content is age-restricted to 18+ or 21+ depending on the country.
Sellers must comply with local age and market restrictions for branded content.
Why it matters
Failing to follow these rules can lead to content removal or account penalties, affecting your ability to sell or promote products on TikTok.
All TikTok Shop sellers, content creators, and affiliate marketers creating branded content related to energy drinks, films, TV shows, or game trailers in specified countries.
TikTok restricts or bans branded content related to certain products or services in specific countries. For example, energy drink branded content is banned in Bangladesh, and film, TV, and game trailers have different age restrictions depending on the market. If you post such content, TikTok will block it from viewers in those markets.
Requirements
Energy drink branded content is prohibited in Bangladesh.
Film, TV shows, and game trailers are allowed without age restrictions in Bangladesh, Cambodia, Indonesia, Malaysia, Philippines, Sri Lanka, Thailand, Vietnam, and Singapore.
Branded content violating these market-specific rules will be blocked from relevant audiences.
Branded Content policies differ from TikTok Ads policies; content banned in Branded Content may still be allowed in TikTok Ads.
Why it matters
Non-compliance can lead to your branded content being blocked in target markets, reducing your reach and sales potential.
All TikTok Shop sellers and creators posting film, TV show, and game trailers in the specified countries.
In certain countries, all film, TV show, and game trailers on TikTok must be shown only to users aged 18 and older, regardless of the official age rating. In other countries, trailers must display the official age rating and be restricted accordingly. In some markets, there are no age restrictions for these trailers. Additionally, energy drinks are not allowed in Bangladesh.
Requirements
In many countries (e.g., Argentina, UK, UAE), trailers are restricted to 18+ audiences regardless of rating.
In Australia, New Zealand, Belarus, Kazakhstan, and Ukraine, trailers must show the official age rating and restrict viewers accordingly.
In Bangladesh, Cambodia, Indonesia, Malaysia, Philippines, Sri Lanka, Thailand, Vietnam, and Singapore, trailers have no age restrictions.
Energy drinks are prohibited in Bangladesh.
Why it matters
Following these rules ensures your content complies with local laws and TikTok policies, avoiding content removal or account penalties.
All TikTok content creators and sellers posting film, TV show, or game trailers in the listed countries.
On TikTok, film, TV show, and game trailers are age-restricted depending on the country. In some countries, trailers rated for ages 14+ are only shown to users 18 and older. In many other countries, all such trailers are restricted to users 18 and older regardless of the official rating.
Requirements
In Australia, Canada, New Zealand, and the US, trailers rated 14+ are restricted to 18+ audiences.
In Canada and the US, if the trailer's age rating is not clearly shown, it is restricted to 18+.
In many other countries (listed), all film, TV, and game trailers are restricted to 18+ audiences regardless of rating.
Why it matters
Ensuring correct age restrictions helps avoid content being blocked or limited, protecting your reach and compliance with TikTok rules.
All TikTok creators and sellers posting film, TV show, or game trailers in Australia, Canada, New Zealand, United States, Japan, South Korea, Taiwan, Belarus, Kazakhstan, and Ukraine.
This rule controls who can see videos or captions featuring film, TV show, or game trailers based on their age ratings and the country where they are viewed. Trailers rated for adults (18+) are banned in some countries and restricted to viewers 18+ in others. If the age rating isn't clearly shown in Canada or the US, the content will be limited to viewers 18 and older.
Requirements
Trailers rated 18+ are banned in Japan, South Korea, and Taiwan.
Trailers rated 18+ are banned in Australia, Belarus, Kazakhstan, New Zealand, and Ukraine.
Trailers rated 14+ are restricted to viewers 18+ in Australia, Canada, New Zealand, and the US.
Videos or captions in Canada or the US must clearly show the age rating or be restricted to viewers 18+.
Why it matters
Failing to follow these rules can lead to your content being restricted or removed, limiting your audience and sales potential.
TikTok Shop sellers and content creators posting film, TV show, game trailers, and food or beverage products in the specified countries.
This policy restricts certain types of content and products in specific countries. For example, trailers with adult themes are banned in Japan, South Korea, and Taiwan, and certain food and beverage products are prohibited or must follow local cultural and religious rules in various countries. High fat, salt, or sugar foods are also restricted in some markets.
Requirements
No film, TV show, or game trailers referencing adult content in Japan.
No trailers rated for audiences over 18 in Japan, South Korea, and Taiwan.
All food and beverages banned in Kazakhstan; raw food/beverages banned in Vietnam.
Food and beverages must comply with local cultural and religious restrictions in Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, and UAE.
Pork products banned in Bangladesh.
High fat, salt, or sugar foods/drinks banned in Ireland, Norway, Portugal, UK, Australia, Canada, New Zealand, and US.
Why it matters
Non-compliance can lead to content removal or listing restrictions, impacting sales and audience reach.
TikTok Shop sellers listing food, weight loss, or body shaping products in the specified countries.
In Ireland, Norway, Portugal, and the United Kingdom, TikTok Shop does not allow the sale or promotion of food or drinks that are high in fat, salt, or sugar (HFSS). Additionally, waist trainers and face and body sculpting products are prohibited in Belarus and Kazakhstan. Pork products are not allowed in Bangladesh.
Requirements
Do not list or promote HFSS food or drinks in Ireland, Norway, Portugal, and the UK.
Do not list or promote waist trainers or face and body sculpting products in Belarus and Kazakhstan.
Do not list or promote pork food products in Bangladesh.
Why it matters
Violating these restrictions can lead to removal of listings or account penalties in these markets.
TikTok Shop sellers and creators promoting products or services designed for minors, professional services, weight loss products, and religious content in specified countries.
If you sell or promote products or services designed for minors in certain countries, your content must only target adults aged 18 and over and must not try to appeal directly to children. In Belarus and Kazakhstan, some products like waist trainers and body sculpting items are banned, and certain professional services are restricted. Religious content is also banned in some countries.
Requirements
Products for minors allowed but restricted to audiences 18+ in specified countries.
Branded content must not speak to or appeal directly to minors in these countries.
Waist trainers and body sculpting products banned in Belarus and Kazakhstan.
Real estate and employment services banned in Belarus and Kazakhstan; religious content banned in Japan, South Korea, Taiwan, Ireland, Norway, Portugal, UK.
Why it matters
Non-compliance can lead to content restrictions or removal, limiting your audience and sales potential.
TikTok Shop sellers and content creators promoting underwear products in South Korea and Taiwan.
In South Korea and Taiwan, TikTok Shop sellers and creators are not allowed to show underwear on models in their content. This restriction is specific to these two markets and applies to any listings or promotions involving underwear.
Requirements
Do not show underwear on models in any videos or images for listings targeting South Korea or Taiwan.
This rule applies specifically to the underwear category in these markets.
Why it matters
Violating this rule can lead to content removal or account penalties, affecting your ability to sell or promote underwear products in these markets.
All TikTok Shop sellers and content creators promoting products or services in specified markets, including South Korea, Taiwan, Australia, and New Zealand.
This rule lists specific products and services that TikTok Shop sellers and creators are not allowed to promote or show in certain markets. For example, adoption and surrogacy services, therapeutic goods like vitamins and medical devices, and charities are prohibited. Additionally, showing underwear on models is banned in South Korea and Taiwan.
Requirements
Do not promote adoption and surrogacy services.
Do not list therapeutic goods such as vitamins, healthcare supplements, sunscreens, and medical devices.
Do not promote charities.
Do not show underwear on models in South Korea and Taiwan.
Avoid promoting dangerous toys and overseas education services in Australia and New Zealand.
Why it matters
Violating these restrictions can lead to content removal or account penalties, affecting your ability to sell or promote on TikTok Shop.
All TikTok creators and sellers producing branded content targeting specific markets
TikTok restricts or bans branded content related to certain products or services in specific markets, including all political content. If you create such content, TikTok will block it from being seen in those markets. These rules are separate from TikTok Ads policies, which may allow some content that branded content does not.
Requirements
Do not create branded content featuring prohibited or restricted products/services in certain markets.
Political content is globally banned in branded content.
Restricted content will be blocked from relevant audiences or markets.
Check TikTok Ads policies separately if you want to promote content via ads.
Why it matters
Violating these rules can lead to your branded content being blocked, reducing your reach and potential sales.
All TikTok creators and sellers making branded content targeting audiences in the EEA, Switzerland, and the United Kingdom.
If you create branded content in the EEA, Switzerland, or the UK, you cannot promote certain products like infant food, cosmetic surgery, or cosmetics with medicinal claims. In some countries, you also cannot promote foods or drinks high in fat, salt, or sugar (HFSS). TikTok will block this content from being seen in these regions.
Requirements
Do not create branded content promoting infant food products.
In the UK, Portugal, Norway, and Ireland, do not promote foods or drinks classified as high in fat, salt, or sugar (HFSS).
Do not promote cosmetic clinics or cosmetic surgery.
Do not promote cosmetics that make medicinal claims.
Why it matters
Violating these rules will cause your branded content to be blocked from viewers in these markets, limiting your reach and sales potential.
All TikTok Shop sellers and creators posting branded content in the EEA, Switzerland, and United Kingdom.
In the EEA, Switzerland, and UK, certain types of branded content like underwear, films, TV shows, games, energy drinks, and financial products are allowed but must be age-restricted to users 18 and older. Branded content must avoid promoting negative body images or unhealthy relationships with food and exercise. Some products like infant food, HFSS foods, cosmetic clinics, and medicinal cosmetics have specific restrictions or are not allowed.
Requirements
Underwear, films, TV shows, games, and energy drinks must be age-restricted to 18+ users.
Financial products require explicit TikTok permission and must be age-restricted to 18+.
Branded content must not promote negative or unhealthy body images or exploit insecurities.
Branded content must not promote unhealthy relationships with food or exercise.
Why it matters
Failing to follow these rules can lead to content restrictions or removal, limiting your audience and sales potential.
All TikTok Shop sellers and creators producing branded content related to food, supplements, weight loss, and body image.
You cannot promote non-alcoholic drinks from alcohol brands, food supplements or vitamins claiming health benefits, or any weight loss products and services. Your branded content must avoid promoting negative or unhealthy body images and must not pressure viewers to look a certain way to be desirable or successful.
Requirements
Do not promote non-alcoholic drinks from alcohol brands.
Do not promote food supplements or vitamins claiming health benefits.
Do not promote weight loss products or services, including pills, teas, fasting, waist trainers, or surgeries.
Avoid content that promotes negative body images or suggests a perfect way to look.
Why it matters
Violating these rules can lead to content removal or account penalties, affecting your ability to sell or promote products on TikTok.
All TikTok Shop sellers listing products or services related to weight loss, health supplements, cosmetology, real estate, employment, and certain other categories.
TikTok prohibits selling or promoting certain products and services, especially those related to weight loss, health supplements, and some other categories like real estate and employment services. This includes ingestible weight loss products, fasting services, waist trainers, and cosmetic surgeries. Sellers cannot list or advertise these items on TikTok Shop.
Requirements
Do not list or promote ingestible weight loss products like fat burning pills, appetite suppressants, detox teas, or lollipops.
Do not offer weight loss or management fasting products or services.
Waist trainers, face and body sculpting products, and weight loss injections or surgeries are prohibited.
Other prohibited categories include baby food, real estate, psychological consulting, cosmetology services, dangerous toys, employment services, overseas education, and offline entertainment events.
Why it matters
Violating these rules can lead to removal of listings or account penalties, affecting your ability to sell on TikTok Shop.
All TikTok creators and sellers producing branded content targeted at users in Belarus.
If you create branded content in Belarus, you must avoid promoting negative or unhealthy body images or exploiting insecurities about appearance. You cannot suggest there is a perfect way to look or link appearance to success or popularity. Also, age restrictions apply to underwear and energy drink promotions, and age ratings must be shown for movies, TV shows, and games.
Requirements
Do not promote or reinforce negative or unhealthy body images.
Do not exploit insecurities to conform to beauty standards.
Do not suggest a perfect way to look or link looks to success or popularity.
Underwear and energy drink content must be restricted to users 18 and older.
Include age ratings when promoting movies, TV shows, or games.
Why it matters
Following these rules helps avoid content removal or account penalties and ensures your branded content is appropriate for the Belarus market.
All TikTok creators and sellers producing branded content in Kazakhstan, including those promoting skincare, cosmetics, employment services, and entertainment.
If you create branded content in Kazakhstan, you must avoid promoting negative or unhealthy body images and not exploit insecurities about appearance. You cannot suggest that looking a certain way makes someone more desirable or successful. Also, age ratings must be shown when promoting movies, TV shows, or games, and underwear content is restricted to users 18 and older.
Requirements
Do not promote or reinforce negative or unhealthy body images.
Do not exploit insecurities to conform to beauty standards.
Do not suggest a perfect way to look or link appearance to success or popularity.
Include age ratings when promoting movies, TV shows, or games.
Underwear content is allowed but restricted to users aged 18+.
Why it matters
Following these rules helps avoid content removal or account penalties and ensures your branded content is appropriate for TikTok's Kazakhstan audience.
All TikTok Shop sellers and creators producing Branded Content in Canada and the United States.
TikTok prohibits Branded Content that promotes certain products and services like alcohol, contraceptives, medical clinics, financial services, supplements, and pharmaceuticals in Canada and the US. Some exceptions exist but require explicit permission and age restrictions. Content must also avoid promoting negative body images or unrealistic beauty standards.
Requirements
Do not promote alcohol or alcohol-related products in Branded Content.
Do not advertise contraceptive products or pregnancy-related services.
Avoid promoting cosmetic clinics, medical institutions, and healthcare products with health claims.
Financial services like credit repair, cryptocurrency, and MLMs are prohibited; some financial products allowed only with TikTok permission and age restrictions.
Why it matters
Violating these rules can lead to content removal or account penalties, affecting your ability to sell or promote products on TikTok.
All TikTok Shop sellers and creators producing Branded Content in Latin American countries listed (Brazil, Argentina, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Mexico, Panama, Peru, Uruguay).
In Latin America, TikTok prohibits Branded Content that promotes certain products and services, including alcohol, contraceptives, medical clinics, financial services, supplements, pharmaceuticals, shapewear, sweepstakes, professional services, and weight loss products. Some of these may be allowed in regular paid ads but not as Branded Content. Content targeting minors must be age-restricted and not directly appeal to them.
Requirements
Do not create Branded Content promoting alcohol or alcohol-related products.
Avoid Branded Content for contraceptives, medical clinics, financial services, supplements, pharmaceuticals, shapewear, sweepstakes, professional services, and weight loss products.
Products for minors must be age-restricted to 18+ and not directly target or appeal to minors.
Topical beauty products without medical claims are allowed as exceptions.
Why it matters
Violating these rules can lead to content removal or account penalties, affecting your ability to sell or promote products on TikTok.
TikTok Shop sellers and creators promoting products or services designed for minors in Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, and the United Arab Emirates.
If you promote products or services made for minors in Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, or the UAE, your content can only be shown to users 18 and older. Your branded content should not directly target minors or use childish styles to attract them. Also, avoid promoting negative or unhealthy body images.
Requirements
Products for minors are allowed but restricted to users aged 18+.
Do not directly address or encourage minors in your branded content.
Avoid using overly childish themes to appeal to minors.
Do not promote or reinforce negative or unhealthy body images.
Why it matters
Violating these rules can limit your audience reach and may lead to content restrictions or removal.
All TikTok Shop sellers and creators producing branded content for the METAP market.
You cannot promote infant food products or any weight loss products and services in your branded content on TikTok. Also, your content must not promote negative body images or suggest that people must look a certain way to be desirable or successful.
Requirements
Do not promote infant food products like milk powder or dietary supplements.
Do not promote ingestible weight loss products such as fat burning pills, appetite suppressants, detox teas, or lollipops.
Do not promote weight loss services including fasting, waist trainers, body sculpting, injections, or surgery.
Avoid content that promotes unhealthy body images or suggests a perfect way to look for success or popularity.
Why it matters
Violating these rules can lead to content removal or account penalties, affecting your ability to sell or promote products on TikTok.
All TikTok Shop sellers and creators producing Branded Content in the METAP region.
When creating Branded Content in the METAP region, you must avoid promoting negative or unhealthy body images or exploiting insecurities about appearance. Content cannot suggest there is a perfect way to look or link appearance to success or popularity. Certain products like underwear, films, games, and energy drinks are allowed but must be shown only to users aged 18 and older.
Requirements
Branded Content must not promote or reinforce negative or unhealthy body images.
Must not exploit insecurities or suggest a perfect way to look.
Underwear, films, games, and energy drinks are allowed but restricted to users 18+.
Content must not promote unhealthy relationships with food or exercise.
Why it matters
Following these rules helps avoid content removal or age restrictions that limit your audience and sales potential.
All TikTok Shop sellers and creators producing branded content targeting the Israeli market.
In Israel, TikTok prohibits branded content that promotes weight loss products or services like fat-burning pills, fasting products, waist trainers, or weight loss surgeries. Additionally, branded content must not promote unhealthy body images or make users feel bad about their appearance by suggesting there is a "perfect" way to look.
Requirements
Do not promote ingestible weight loss products such as fat-burning pills or appetite suppressants.
Do not promote weight loss fasting products or services.
Do not promote waist trainers, face/body sculpting products, or weight loss injections/surgeries.
Avoid content that promotes negative or unhealthy body images or exploits insecurities.
Why it matters
Violating these rules can lead to content removal or account penalties, affecting your ability to sell or promote products on TikTok in Israel.
All TikTok creators and sellers producing branded content in Israel.
If you create branded content in Israel, you must avoid promoting negative or unhealthy body images and not exploit insecurities about appearance. Content should not suggest there is a perfect way to look or link appearance to success or popularity. Certain products like underwear, films, games, and energy drinks are allowed but must be age-restricted to users 18 and older.
Requirements
Branded content must not promote or reinforce negative or unhealthy body images.
Must not exploit insecurities to conform to beauty standards.
Must not suggest a perfect way to look or link looks to desirability or success.
Underwear, films, games, and energy drinks are allowed but restricted to users aged 18+.
Why it matters
Following these rules helps avoid content removal or account penalties and ensures compliance with local regulations.
All TikTok Shop sellers, content creators, and affiliate marketers creating branded content targeting the Australian market.
In Australia, TikTok prohibits branded content that promotes or is sponsored by certain categories like alcohol, cosmetic and medical clinics, financial services, gambling, professional services, infant food, pharmaceuticals, contraceptives, weight loss products, and more. This means you cannot create branded posts or ads featuring these products or services. The rule aims to keep TikTok content compliant with local regulations and community standards.
Requirements
Do not include alcohol or alcohol-related branding in branded content.
Avoid promoting cosmetic clinics, medical institutions, and related health services.
Financial services, gambling, and professional services like accounting are prohibited in branded content.
Weight loss products, contraceptives, infant food, pharmaceuticals, and certain therapeutic goods cannot be advertised in branded content.
Why it matters
Violating these restrictions can lead to content removal, account penalties, or loss of monetization opportunities on TikTok in Australia.
All TikTok branded content creators and sellers targeting the Australian market.
In Australia, branded content on TikTok must avoid promoting negative or unhealthy body images and cannot exploit insecurities related to appearance. It must not suggest that looking a certain way guarantees success, happiness, or popularity. Content promoting unhealthy relationships with food or exercise is also prohibited.
Requirements
Do not promote or reinforce negative or unhealthy body images.
Do not exploit insecurities to conform to specific beauty standards.
Do not suggest that appearance determines desirability, success, happiness, or popularity.
Underwear and energy drink content is allowed but restricted to viewers aged 18 and over.
Why it matters
Following these rules helps avoid content removal or account penalties and ensures compliance with TikTok's Australian market standards.
All TikTok Shop sellers and content creators producing branded content targeting New Zealand and Australia markets.
In New Zealand, TikTok prohibits branded content that promotes or features alcohol, certain medical and cosmetic services, financial and gambling services, professional services like accounting, adoption services, infant food, skincare and cosmetic products, pharmaceuticals, media, charities, contraceptives, and weight loss products or services. In Australia, branded content must avoid promoting unhealthy body images or offensive messages about appearance.
Requirements
Do not promote or feature alcohol or alcohol-related products.
Do not advertise cosmetic clinics, medical institutions, or pharmaceutical products.
Avoid promoting financial services, gambling, professional services, adoption, infant food, skincare, contraceptives, and weight loss products.
In Australia, branded content must not promote negative or unhealthy body images or offensive messaging about appearance.
Why it matters
Violating these rules can lead to content removal or account penalties, affecting your ability to sell or promote products on TikTok.
