Sellers and Creators participating in Affiliate Marketing on TikTok Shop
To participate in TikTok Shop's Affiliate Marketing program, both sellers and creators must meet specific eligibility requirements. Sellers need to qualify their products for affiliate promotion, while creators need to maintain certain performance and account health standards to be able to promote affiliate products.
Requirements
Sellers and their products must meet qualification criteria to be eligible for Affiliate Marketing programs
Creators must meet specific performance thresholds to promote affiliate products
Creators must meet account health requirements to promote affiliate products
Why it matters
Without meeting these qualification and performance standards, you won't be able to participate in or benefit from TikTok Shop's affiliate marketing program.
Sellers and creators participating in Affiliate Marketing on TikTok Shop
To participate in TikTok Shop's Affiliate Marketing program, both sellers and creators must meet specific qualification standards. Sellers need to have eligible products that meet TikTok's criteria, while creators need to demonstrate sufficient performance and account health before they can promote affiliate products.
Requirements
Sellers must meet qualification criteria to be eligible for Affiliate Marketing programs
Creators must meet specific performance thresholds to promote affiliate products
Creators must meet specific health thresholds to promote affiliate products
Why it matters
Without meeting these requirements, you cannot participate in TikTok's affiliate program, which limits your ability to earn commissions or reach affiliate partners.
Sellers and creators participating in Affiliate Marketing on TikTok Shop
TikTok Shop's Affiliate Marketing program allows sellers to work with creators who promote their products in exchange for commission. Sellers can engage creators directly, creators can search for sellers' affiliate products to promote, and TikTok may recommend affiliate products to creators. Both sellers and creators must meet specific eligibility criteria to participate.
Requirements
Sellers and their products must meet qualification criteria to be eligible for Affiliate Marketing
Creators must meet specific performance and health thresholds to promote affiliate products
Creators can search for and promote any seller's affiliate-eligible products
TikTok may recommend a seller's affiliate products to creators for promotion
Why it matters
Sellers gain access to creator networks for product promotion and traffic, while creators can earn commission by promoting products that meet the program's standards—but both sides must be pre-qualified to participate.
Sellers and creators participating in TikTok Shop Affiliate Marketing programs
Affiliate Marketing on TikTok Shop allows sellers to pay creators to promote their products, and creators can find and promote seller products in exchange for commissions. Both sellers and creators must meet specific eligibility requirements to participate in this program.
Requirements
Sellers can engage creators to promote their affiliate products
Creators can search for and promote specific sellers' products to earn commission
TikTok Shop may recommend seller products to creators
Both sellers and products must meet qualification criteria to be eligible
Creators must meet performance and health thresholds to promote affiliate products
Why it matters
Meeting eligibility requirements unlocks access to commission-based promotion channels, but sellers and creators who don't qualify won't be able to participate in affiliate partnerships.
TikTok Shop sellers running affiliate programs and creators (Affiliate Creators) promoting products for commission
TikTok Shop sellers can set up an affiliate program where creators earn commission by promoting the seller's products. Creators can find and apply to promote eligible products from sellers, or accept direct invitations. Sellers control which creators are approved and can set a single commission rate for all their affiliate products.
Requirements
Sellers must be a "qualified shop" to offer affiliate products
Creators can apply to promote products or accept seller invitations to promote
Seller approval is required before creators can start promoting
Sellers can set a universal commission rate visible to all creators
Why it matters
This structure lets sellers grow sales through creator partnerships while giving creators a way to earn money by promoting products they choose—but sellers retain control over who represents their brand.
TikTok Shop sellers with qualified shops and affiliate creators promoting products
TikTok Shop sellers and affiliate creators can partner to promote products and earn commissions. Sellers can either invite specific creators to promote their products or allow creators to apply for approval. Sellers set a commission rate that all affiliate creators can see.
Requirements
Sellers can invite specific creators or allow creators to apply to promote their products
Creator promotions require seller approval before going live
Sellers must set a universal commission rate visible to all creators
Only products that qualify for Affiliate Marketing can be promoted
Why it matters
Understanding these rules helps sellers build creator partnerships effectively and ensures creators know how to find promotion opportunities and earn commissions.
TikTok Shop sellers who want to participate in affiliate marketing
To qualify for TikTok Shop's affiliate program, your shop must maintain a Shop Performance Score (SPS) of 3.5 or higher. This score is calculated based on your shop's operational performance over the last 90 days and ranges from 0 to 5.
Requirements
Shop Performance Score must be 3.5 or above
SPS is calculated over the last 90 days of operational performance
Qualified shops can set a universal commission rate for affiliate products
Affiliate creators can apply to promote your products or accept direct invitations
Why it matters
Without a 3.5+ SPS, you cannot qualify for the affiliate program or set commission rates that attract creators to promote your products.
TikTok Shop sellers who want to qualify for affiliate marketing
To participate in TikTok's affiliate marketing program, your Shop Performance Score must be at least 3.5 out of 5. This score reflects how well your shop operates and is calculated based on your average performance over the last 90 days.
Requirements
Your Shop Performance Score (SPS) must be 3.5 or above
SPS is calculated based on average performance over the last 90 days
Score ranges from 0 to 5
Once qualified, you can set commission rates and invite creators to promote your products
Why it matters
Your shop won't be eligible for affiliate marketing unless you meet this minimum SPS threshold, limiting your ability to expand sales through creator partnerships.
TikTok Shop sellers promoting products through affiliate marketing
To promote products through affiliate marketing on TikTok, your products and shop must meet specific quality and performance standards. Your products need solid customer satisfaction metrics and a clean compliance record, and your overall shop must maintain a strong operational performance score.
Requirements
Product's Customer Experience Index must not exceed 1.5 times the average for its category
Product must have no intellectual property, fair trading, or customer review violations
Product must not be flagged as inauthentic or unoriginal
Shop Performance Score (SPS) must be 3.5 or above
Why it matters
Products that don't meet these criteria will be ineligible for affiliate promotion, directly limiting your earning potential and market reach on TikTok Shop.
Your products and overall shop must meet specific quality and performance standards to be eligible for affiliate marketing. Your shop's Customer Experience Index can't be significantly worse than others in your category, you must maintain a clean compliance record, and your shop's operational performance score must stay above 3.5.
Requirements
Product Customer Experience Index must not exceed 1.5 times the category average
Products must have no intellectual property, fair trading, or customer review violations
Products must not be flagged as inauthentic or counterfeit
Shop Performance Score (SPS) must be 3.5 or above, based on your last 90 days of performance
Why it matters
If your shop or products don't meet these criteria, you'll be ineligible to participate in affiliate marketing, which limits your promotional reach and earning potential.
Creators and affiliates promoting products through TikTok affiliate marketing
To qualify for affiliate marketing on TikTok, you need to meet minimum performance and policy compliance standards, and the products you promote must have customer satisfaction ratings that aren't significantly worse than similar products in their category.
Requirements
Promotion Performance Score must be 3.5 or higher
Creator Health Rating must be 150 or higher
Product's Customer Experience Index must be less than 1.5 times the average for its category
Products must not have intellectual property, fair trading, or customer service violations
Why it matters
Not meeting these criteria will disqualify you from affiliate marketing, limiting your earning opportunities on the platform.
Creators participating in TikTok affiliate marketing programs
To qualify for TikTok affiliate promotions, creators must meet minimum performance and policy compliance thresholds, and the products they promote must have customer satisfaction ratings that don't significantly exceed their category average.
Requirements
Promotion Performance Score of 3.5 or higher
Creator Health Rating of 150 or higher
Product Customer Experience Index must be less than 1.5 times the category average
Products must not have intellectual property, fair trading, or customer issues (policy text appears incomplete)
Why it matters
Creators who don't meet these qualification criteria won't be approved to promote products through the affiliate program, limiting monetization opportunities.
TikTok creators participating in affiliate marketing programs
To qualify for affiliate marketing on TikTok Shop, you must demonstrate a sustained track record of creating high-quality content. This means your content must be original and authentic—products cannot be flagged as fake or copied, whether in product reviews or elsewhere on the platform.
Requirements
Your content must show sustained ability to create high-quality material
Products promoted must not be flagged as inauthentic or unoriginal
Promotion Performance Score of 3.5 or higher (ability to drive sales)
Creator Health Rating of 150 or higher (platform policy compliance)
Why it matters
If your content or products are flagged as inauthentic or your scores fall below the thresholds, you'll be disqualified from earning affiliate commissions.
Creators participating in TikTok affiliate marketing programs
To qualify for affiliate marketing on TikTok, you must meet minimum performance and compliance standards. TikTok requires you to maintain a Promotion Performance Score above 3.5 (showing your ability to drive sales) and a Creator Health Rating above 150 (showing your compliance with platform rules). Your products must not be flagged as inauthentic or unoriginal.
Requirements
Promotion Performance Score must be 3.5 or higher
Creator Health Rating must be 150 or higher
Products must not be flagged as inauthentic or unoriginal
Sustained ability to create high-quality content
Why it matters
If you don't meet these qualification criteria, you won't be eligible to promote products as an affiliate, which directly limits your earning potential on the platform.
TikTok Shop sellers participating in Affiliate Marketing
If your TikTok Shop's Performance Score drops below 3 or your account gets deactivated for policy violations, you'll be disqualified from the Affiliate Marketing program. In cases of account deactivation, you may face permanent disqualification from affiliate opportunities.
Requirements
Maintain a Shop Performance Score of 3 or higher
Keep your seller account active and in good standing
Avoid policy violations that could trigger account deactivation
Understand that account deactivation may result in permanent affiliate disqualification
Why it matters
Losing affiliate eligibility means losing a revenue stream, and permanent disqualification can shut you out of affiliate opportunities indefinitely.
Creators interested in participating in TikTok Shop affiliate marketing
To qualify for TikTok Shop affiliate marketing opportunities, creators must maintain a Creator Health Rating of at least 150—a score based on how well they follow platform policies. You also cannot have active risk flags on your account that would disqualify you from the program.
Requirements
Creator Health Rating must be 150 or higher
Not currently flagged as a high-risk creator under TikTok Shop's creator risk review
Not currently flagged as an inferior-performance creator
No active intellectual property risk flag on the creator account
Why it matters
Failing to meet these criteria will disqualify you from earning affiliate commissions on TikTok Shop, blocking a potential revenue stream.
TikTok Shop sellers and products participating in Affiliate Marketing
TikTok will disqualify products and shops from the Affiliate Marketing program if they meet certain criteria related to customer experience, policy violations, and seller performance. Products with exceptionally poor customer experience scores, intellectual property issues, or authenticity problems are not eligible. Shops with low performance scores or policy violations are also ineligible.
Requirements
Product disqualification triggers:
Customer Experience Index more than 2.5x the category average
Intellectual property, fair trading, or customer review policy violations
Flagged as inauthentic or unoriginal
Shop disqualification triggers:
Shop Performance Score below 3
Account temporarily or permanently deactivated for policy violations
Why it matters
Products or shops that violate these criteria will be removed from Affiliate Marketing, cutting off a revenue stream and potentially resulting in permanent disqualification.
Who this applies to
TikTok Shop sellers and creators participating in Affiliate Marketing
To participate in TikTok Affiliate Marketing, your Shop must meet minimum performance standards and your account cannot be flagged for risk or policy violations. If your Shop Performance Score drops below 3 or your account is deactivated for violating TikTok Shop policies, you'll lose affiliate marketing privileges.
Requirements
Shop Performance Score (SPS) must be 3.0 or higher
Account must not be permanently or temporarily deactivated due to policy violations
Account must not be flagged as high-risk by TikTok Shop's creator risk review
Account must not be flagged as an inferior-performance creator
No active intellectual property risk flags on the account
Why it matters
Falling below these standards will disqualify you from earning affiliate commissions, and account deactivation may result in permanent loss of affiliate eligibility.
TikTok Shop sellers and products participating in Affiliate Marketing
TikTok can disqualify products and shops from its Affiliate Marketing program if they fail to meet quality and performance standards. Products with poor customer experience ratings, policy violations, or authenticity issues will be removed or restricted. Shops with low performance scores or policy-violating accounts will also be blocked from affiliate participation, and repeat violators may face permanent disqualification.
Requirements
Product Customer Experience Index must not exceed 3x the category average, or the product will be restricted or removed
Products with intellectual property, fair trading, or review-related violations are disqualified
Products flagged as inauthentic or unoriginal through reviews or other sources are disqualified
Shop Performance Score must remain at 3 or above
Shops with permanently or temporarily deactivated accounts due to policy violations are disqualified, with possible permanent exclusion
Why it matters
Failure to meet these standards will result in your products and shop being removed from the affiliate program, eliminating a potential revenue stream and signaling quality issues to the broader TikTok marketplace.
Who this applies to
Affiliate marketers and TikTok Shop sellers promoting products through affiliate programs
TikTok can enforce affiliate marketing rules by deducting account health points, removing your affiliate access, delisting products, suspending your selling privileges, or requiring refunds. Products get disqualified from affiliate programs if they have poor customer experience ratings, intellectual property violations, or are flagged as fake or inauthentic.
Requirements
Products with a Customer Experience Index more than 2.5× the category average may be restricted or removed from Affiliate Marketing
Products with IP, fair trading, or customer review violations are subject to disqualification
Products flagged as inauthentic or unoriginal can be removed from affiliate eligibility
Enforcement actions include account health penalties, access revocation, listing removal, and refunds to customers
Why it matters
Violations can result in loss of affiliate access and removal of your product listings, directly impacting your ability to earn commissions and make sales.
TikTok will take action against products that perform poorly, have policy violations, or are counterfeit. Consequences range from point deductions and removal from affiliate programs to account suspension.
Requirements
Products with a Customer Experience Index more than 3x the category average may be restricted or removed from affiliate marketing
Products with intellectual property, fair trading, or customer review violations are disqualified
Products flagged as inauthentic or unoriginal are disqualified
Enforcement actions include account health penalties, affiliate access revocation, listing removal, or account suspension
Why it matters
Promoting disqualified products can result in loss of affiliate access, account penalties, and suspension of your ability to earn through the platform.
Affiliate creators promoting products in 17 designated TikTok Shop categories, including AV Receivers, Collectibles, Refurbished Electronics, and Smart & Wearable Devices
TikTok Shop now requires affiliate creators to meet specific quality and performance standards before they can promote products in 17 designated categories. These categories include items like refurbished electronics, collectibles, and smart devices. If you don't meet the eligibility thresholds, the platform will automatically block you from promoting those products.
Requirements
Eligibility is based on Creator Health Rating (CHR), Promotion Performance Score (PPS), track record of sales, and ability to produce high-quality content
Requirements vary by product category—11 categories follow general criteria while 6 follow tailored requirements
Failed promotion attempts will trigger an automated rejection notification explaining why
Restrictions apply when adding products to showcases, livestreams, or video anchors
Why it matters
If you don't meet the required thresholds, you won't be able to promote these products at all, which limits your earning potential and access to certain affiliate opportunities.
TikTok Shop limits which products you can promote as an affiliate based on your performance and account health. You must meet minimum qualification thresholds, and requirements may differ depending on the product category.
Requirements
Creator Health Rating (CHR) of 150 or higher
Promotion Performance Score (PPS) of 3.5 or higher
Demonstrated track record of sales
Ability to produce high-quality content
Why it matters
You won't be able to promote certain products unless you meet these criteria, which directly impacts your earning potential and product selection options.
Sellers using TikTok Shop affiliate programs and creators interested in promoting products for commission
Sellers can partner with creators to promote their products for a commission—a setup called "affiliate marketing." Creators can pick which products they want to promote from available sellers, or TikTok Shop may suggest products to them directly. Success in the program depends on meeting performance thresholds and producing quality content.
Requirements
Sellers can invite creators to promote "affiliate products" and earn commissions
Creators can browse and select which affiliate products to promote
TikTok Shop may recommend a seller's products to creators
Creators must maintain a Promotion Performance Score (PPS) of 3.5 or higher, demonstrate sales track record, and produce high-quality content
Why it matters
Sellers expand reach by partnering with creators, while creators earn commission—but only high-performing creators with strong content quality and sales history will be selected.
To promote Virtual Goods and certain other product categories (Refurbished Electronics, Smart & Wearable Devices, Tool Organizers, Universal Accessories) as an affiliate creator, you must meet minimum performance thresholds. Beauty Supplements, Essential Oils, Fitness Supplements, and Herbal Supplements have their own separate eligibility rules beyond these baseline requirements.
Requirements
Promotion Performance Score (PPS) of 3.5 or higher
Creator Health Rating (CHR) of 150 or higher
Beauty Supplements, Essential Oils for Aromatherapy, Fitness Supplements, and Herbal Supplements must also meet additional category-specific eligibility rules (not detailed in this excerpt)
Why it matters
You won't be eligible to promote these products if your PPS or CHR falls below the required thresholds, which directly limits your affiliate earning opportunities in these categories.
Affiliate creators looking to promote vitamins, minerals, wellness supplements, essential oils for aromatherapy, fitness supplements, herbal supplements, and sleep & snoring products
To promote vitamins, minerals, wellness supplements, essential oils, fitness supplements, herbal supplements, and sleep products, you must meet one of two eligibility paths: either you have a recent sales track record in any category, or you have no recent sales but consistently produce high-quality e-commerce content.
Requirements
You must have either a recent track record of sales (in any category) OR consistently produce high-quality e-commerce content
High-quality content standards are defined in the Good Quality Video Guide
These eligibility requirements apply to essential oils, fitness supplements, herbal supplements, and sleep & snoring products within the vitamin and wellness category
Why it matters
Without meeting one of these eligibility criteria, you cannot promote these supplement and wellness product categories as an affiliate creator, limiting your monetization opportunities in this space.
Affiliate creators on TikTok applying to promote products in various product categories
TikTok evaluates affiliate creators using several performance and eligibility criteria to determine whether they can promote products in certain categories. You must meet minimum standards for Promotion Performance Score (PPS), Creator Health Rating (CHR), sales track record, and content quality, and some categories are only available to creators who have been invited.
Requirements
Your Promotion Performance Score (PPS) must be 3.5 or above
Your Creator Health Rating (CHR) must be 150 or above
You must demonstrate a positive recent track record of sales
You must show ongoing ability to create high-quality content
Some categories are invite-only and not open to all creators
Why it matters
Failing to meet these criteria will prevent you from promoting products in certain categories, limiting your affiliate earning opportunities.
Affiliate creators whose Creator Health Rating (CHR) drops below 150
If your Creator Health Rating (CHR) falls below 150, you lose access to certain high-value affiliate product categories. These categories are reserved for top-performing creators and are not available to everyone.
Requirements
Your CHR must be at least 150 to access invite-only affiliate categories
Invite-only categories are restricted based on your recent sales track record
Your ongoing ability to create high-quality content is evaluated
Access to these categories is not open to all creators
Why it matters
Falling below a CHR of 150 will block you from promoting products in premium affiliate categories, directly limiting your earning potential and partnership opportunities.
TikTok Shop affiliates viewing commission earnings and order status
The affiliate orders page tracks your commission earnings across different order stages, from processing to completion. Your actual commission depends on the final sale amount after refunds and returns, which may differ from initial estimates. Commission payments are released 15–31 days after delivery, with timing affected by seller settlement and dispute resolution.
Requirements
Pending orders release commission only after delivery; Settled orders are commission-eligible
Canceled/refunded orders earn no commission; Frozen orders require customer service contact
Actual commission = (Revenue - Refunds) × Commission Rate; refunds and returns reduce or eliminate commissions
Local product commissions can be withdrawn anytime; cross-border commissions auto-withdraw weekly on Wednesday
Why it matters
Understanding order status and commission calculation helps you accurately track your earnings and know when to expect payments, preventing confusion over discrepancies between estimated and actual payouts.
