Summary
New requirement: digital subscriptions and memberships must be prepaid only; recurring auto-billing is prohibited. All products must be delivered digitally with no physical shipment allowed.
Why it matters
Sellers currently offering recurring auto-bill subscriptions for digital tools/services must restructure offerings to prepaid-only model or face listing removal. This materially changes how digital subscription products can be sold on TikTok Shop.
Recommended action
Audit existing digital subscription listings for auto-billing terms. Convert to prepaid-only delivery model or delist. Verify all fulfillment is fully digital with no hybrid physical/digital components.
Prepaid access to cloud-based tools or digital services for a defined period.
Subscriptions must be prepaid. Recurring auto-billing subscriptions are not permitted. Products must be delivered digitally.
No content was removed in this update.
Affects: Seller, Listing
