Summary
Sellers must electronically deliver virtual goods and clearly explain redemption methods in listings. Redemptions must occur outside TikTok Shop without redirection to third-party platforms.
Why it matters
Failure to comply may result in listing removals, account penalties, and undermines buyer trust. Sellers must ensure clear redemption instructions to avoid operational disruptions.
Recommended action
Review and update product listings to include electronic delivery methods and accurate redemption instructions to comply.
Virtual goods must be delivered electronically.
Sellers must clearly explain in the product listing how customers will receive and redeem the product.
Virtual goods, such as in-game items, game currency, subscriptions, or other digital content. Redemption for these items must occur via a web browser or gaming console through a web-based interface.
Redemption for these items must occur via a web browser or gaming console through a web-based interface.
Digital redemption codes or e-gift cards for physical goods and services, such as ride share, food delivery, or retail gift cards. Redemption for these items may occur via the seller’s mobile application or web browser.
Redemption for these items may occur via the seller’s mobile application or web browser.
Online courses and concert tickets must be redeemed via the seller's website or web browser. Sellers must ensure that redemption instructions in the product listing direct customers to the appropriate redemption page.
Sellers must ensure that redemption instructions in the product listing direct users to the appropriate redemption page. This may vary based on the type of digital good.
Redemption must occur outside of Tik Tok Shop.
Sellers may not redirect customers to third-party platforms to buy or pay for products.
No content was removed in this update.
Affects: Seller, Listing
