Summary
Added specific guidelines for permitted virtual goods, including software, games, and subscriptions with clear delivery requirements.
Why it matters
This change defines the acceptable types of virtual goods and their delivery methods, requiring sellers to strictly comply with these new specifics to avoid potential penalties.
Recommended action
Review the updated guidelines for virtual goods to ensure compliance with delivery methods and product types listed in the policy.
Some lines were shortened in the change preview. View full policy →
Software and Applications Downloadable or activatable software programs, including licensed applications and productivity tools. Products must be delivered via digital license key, activation code, or secure download.
Downloadable or activatable software programs, including licensed applications and productivity tools.
Products must be delivered via digital license key, activation code, or secure download.
Digital Games Full digital versions of standalone video games purchased once and owned by the buyer. Products must be delivered as a redemption code.
Full digital versions of standalone video games purchased once and owned by the buyer.
Products must be delivered as a redemption code.
In-Game Content Add-ons or enhancements that require a base game to function, including expansion packs, downloadable content (DLC), in-game items, or digital units. Products must be delivered via redemption code or account-based transfer and must not function independently from the base game.
Add-ons or enhancements that require a base game to function, including expansion packs, downloadable content (DLC), in-game items, or digital units.
Products must be delivered via redemption code or account-based transfer and must not function independently from the base game.
Game Subscriptions & Memberships Prepaid digital entitlements that grant access to a platform’s games or perks for a defined period. Subscriptions must be prepaid. Recurring auto-billing subscriptions are not permitted. Products must be delivered digitally.
Prepaid digital entitlements that grant access to a platform’s games or perks for a defined period.
Subscriptions must be prepaid. Recurring auto-billing subscriptions are not permitted. Products must be delivered digitally.
Other Digital Subscriptions & Memberships Prepaid access to cloud-based tools or digital services for a defined period. Subscriptions must be prepaid. Recurring auto-billing subscriptions are not permitted. Products must be delivered digitally.
Prepaid access to cloud-based tools or digital services for a defined period.
No content was removed in this update.
Affects: Seller, Listing
Virtual Gift Cards Digital stored-value cards for approved platforms or services, including gaming platforms, retail or marketplace services, app stores, entertainment services, or lifestyle services. Gift cards must be delivered electronically.
Digital stored-value cards for approved platforms or services, including gaming platforms, retail or marketplace services, app stores, entertainment services, or lifestyle services.
Gift cards must be delivered electronically.
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