Summary
The removal of specific tracking rate requirements may lead to increased violations due to lack of guidance, causing sellers to face penalties associated with invalid tracking.
Why it matters
Sellers must ensure valid tracking to avoid enforcement actions, including suspension of listings or accounts. The absence of these requirements raises compliance risks and potential financial impacts.
Recommended action
Sellers should revisit their logistics procedures and reevaluate tracking practices to ensure compliance with marketplace standards following this removal.
No new content was added in this update.
Mismatched addresses (customer address does not match the address associated with the shipping label)
Packages that have duplicate tracking status.
Recycled tracking numbers, which means tracking numbers that are used for multiple different orders for different customers
Packages that are marked as delivered to wrong addresses due to fulfillment issues are invalid.
Incomplete scans due to fake tracking numbers
Long-tail orders (orders delayed for a long time that don't have any carrier scans during package handover, transit scans, or final status scans)
Delivery status updates that show the location of the package in random spots across the country.
It has at least two valid scans for the carrier (including delivery or attempted delivery scans). Packages that are marked as lost, damaged in transit, or undeliverable are also valid scans.
The delivery address tied to the tracking number matches the customer's shipping address
It has not been duplicated, which means that it cannot be assigned to more than one order or to an order for a different customer
The carrier's timestamps are consistent and accurate (for example, the pickup timestamp does not appear before the order creation timestamp).
Affects: Seller
