Summary
Policy restructured into detailed Q&A format with new sections on monitoring, improvement steps, and appeals. Core 95% VTR requirement unchanged; enforcement and specific failure scenarios now documented.
Why it matters
Expanded guidance clarifies what tracking violations count (duplicate numbers, address mismatches, fake tracking) and exceptions (TikTok Shipping, FBT). Sellers gain explicit remediation paths and appeal processes, reducing ambiguity around enforcement.
Recommended action
Review new enforcement section and appeals process (2 appeals within 30/15 days). Audit tracking practices for duplicate numbers, address matches, and required carrier scans. Note exceptions if using TikTok Shipping or FBT.
Mismatched addresses: the customer address does not match the address on the shipping label.
Packages that have a duplicate tracking status.
Recycled tracking numbers used for multiple different orders for different customers.
Packages marked as delivered to the wrong address because of fulfillment issues.
Incomplete scans caused by fake tracking numbers.
Long-tail orders: orders delayed for a long time with no carrier scans at handover, in transit, or at final status.
Key Points:
Valid tracking numbers are an essential part of providing a high-quality customer experience. Customers rely on tracking numbers to see status updates on their orders. The Valid Tracking Rate metric is used to assess how consistent a seller is at providing accurate and valid tracking numbers. Seller Requirement: Sellers must maintain a Valid Tracking Rate equal to or greater than 95%. You can check Valid Tracking Rate performance on your Fulfillment Performance page in Seller Center.
Valid tracking numbers are an essential part of providing a high-quality customer experience. Customers rely on tracking numbers to see status updates on their orders.
The Valid Tracking Rate metric is used to assess how consistent a seller is at providing accurate and valid tracking numbers.
Seller Requirement:
Sellers must maintain a Valid Tracking Rate equal to or greater than 95%.
You can check Valid Tracking Rate performance on your Fulfillment Performance page in Seller Center.
Affects: Seller
