Summary
Policy text reformatted for clarity; all weight management prohibitions (disordered eating, unsafe products, direct weight-loss claims, before/afters, GLP-1 claims) already existed. No new rules introduced.
Why it matters
This is a presentation reorganization of existing enforcement rules—no new content or behavior is prohibited. Sellers and creators already bound by these restrictions face no new compliance burden or enforcement change from this reformatting.
Recommended action
Review updated guide for clarity; no immediate policy compliance changes needed. Confirm current weight-loss claims practices align with restated prohibitions.
Some lines were shortened in the change preview. View full policy →
Showing, describing, promoting, or glorifying disordered eating, including: Extremely low-calorie diets. Starving, bingeing, and purging. Participating in body comparison trends, such as comparing body parts to objects.
Extremely low-calorie diets.
Starving, bingeing, and purging.
Participating in body comparison trends, such as comparing body parts to objects.
Trading, marketing, or providing access to: Products or services prone to misuse for weight loss or muscle gain, and that may pose serious health risks. Any product or service promoted with exaggerated or harmful claims, such as unrealistic weight loss results.
Products or services prone to misuse for weight loss or muscle gain, and that may pose serious health risks.
Any product or service promoted with exaggerated or harmful claims, such as unrealistic weight loss results.
Direct weight loss claims A promoted product or its ingredients are connected to a weight-loss effect. Violation examples: "This pill will help you burn fat."."If you want to lose lbs, try this."."5-HTP can help with weight loss." (5-HTP, an amino acid, is a product ingredient)."After using it, I'm no longer obese.".
A promoted product or its ingredients are connected to a weight-loss effect.
Violation examples: "This pill will help you burn fat."."If you want to lose lbs, try this."."5-HTP can help with weight loss." (5-HTP, an amino acid, is a product ingredient)."After using it, I'm no longer obese.".
"This pill will help you burn fat.".
"If you want to lose lbs, try this.".
"5-HTP can help with weight loss." (5-HTP, an amino acid, is a product ingredient).
"After using it, I'm no longer obese.".
Before/after comparison Static images or sequences showing visual weight loss comparison on the human body (for example, waist, face, or body) with a few exemptions on bloating or skin tightening.
Affects: Creator, Seller, Listing, Video
Static images or sequences showing visual weight loss comparison on the human body (for example, waist, face, or body) with a few exemptions on bloating or skin tightening.
GLP-1 related claims A promoted product or its ingredients contain, act as, are bioequivalent to, or are better than GLP-1 (a type of medication used for diabetes and weight management). This may include inferred comparison to GLP-1 using codewords or symbols (for example, the needle, the popular shot, ). Violation examples: "This product has GLP-1 activation."."GLP-1 mimic".
A promoted product or its ingredients contain, act as, are bioequivalent to, or are better than GLP-1 (a type of medication used for diabetes and weight management). This may include inferred comparison to GLP-1 using codewords or symbols (for example, the needle, the popular shot, ).
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