Summary
Added sample VoC solutions for product quality and scent dissatisfaction issues. Recommends scent notes on listings/packaging, tutorial videos, operation guidelines, and 48h quality resolution SLAs. Presentation-only addition of worked examples to existing VoC guidance.
Why it matters
Illustrates best practices for addressing customer feedback on TikTok Shop, but does not impose new mandatory requirements. Helps sellers understand voluntary improvement strategies for VoC-flagged products.
Recommended action
Review added VoC solution examples for relevance to your product category. Adopt scent/operation documentation practices where applicable, but treat recommendations as guidance rather than hard compliance mandates.
[Product: Customer Disatisfaction with Product]Unpleasant Smell Description: Customers report dissatisfaction with the product, including effectiveness, comfort, smell, overall satisfaction, or willingness to recommend or repurchase.
[Listing]1. Provide objective and detailed scent notes on PDP to manage expectations.[Product]1. Insert a "Scent or Perfume Notes" in the package.2. Synchronize scent feedback to perfumers/R&D for future formulation improvements.
[Product: Poor Product Quality]Poor Function Effect Description: Customers report issues related to the product’s quality, usability, materials, durability, or potential safety risks that affect normal use or raise concerns after receiving the product.
[Listing]1. Create and upload tutorial videos (Education).2. Add comprehensive "Operation Guidelines" to PDP.3. Explain correct usage in Lives and short videos.[Product]1. Improve product technology/durability.[Service]1. Send operation video immediately upon delivery, proactively avoids negative reviews and after-sales issues caused by consumers not knowing how to use the product.2. 48h resolution for quality issues (Reship/Refund/Replace).
Relevant Doc:
Guidelines For Listing Beauty & Personal Care Products Guidelines For Listing Wig Products
No content was removed in this update.
Affects: Seller, Listing, Video