Summary
Section III restructured from narrative to Q&A format explaining data metrics (fee rate, GMV contribution, discount details) and investment/return attribution for ads, creators, and Smart Promotion. No new requirements added.
Why it matters
Improved navigation and clarity on available Smart Promotion dashboards and attribution logic for sellers and creators. No behavioral changes required; existing metrics now better documented.
Recommended action
Review updated Section III Q&A to familiarize yourself with available dashboard metrics and how orders are attributed across ads, creator links, and SP discounts. No action required.
What data metrics can I view?
Actual fee rate: View your currently effective fee rate in real time.
Program value summary: Check how much of your store GMV is contributed by SP, as well as how many new customers and new orders SP has brought to your store.
Discount overview & details: Check the total amount of coupons, product incentives, and bonus your store has received. You can also click each module to view details by marketing tool or by order.
How can I understand the investment and return of ads, creators, and Smart Promotion?
Creators are responsible for content seeding and traffic referral. Purchases made after users click creator links are counted as creator GMV.
Ads are responsible for amplifying exposure. All paid and organic orders for the products you chose for your campaign will be attributed to ads while the campaign is running.
Smart Promotion drives conversion directly by distributing discount resources. Thus, it counts orders that receive SP discount resources.
What Is Smart Promotion?
No content was removed in this update.
Affects: Creator, Seller
