Summary
Smart Promotion enrollment now mandatory (April) for Platform Campaigns, Flash Sales, Premium Offers, Weekly Promos; (June) for brand campaigns. Fixed 3.5%/4.5% non-campaign/campaign GMV fee. Budget caps not supported.
Why it matters
Sellers must enroll in SP or lose access to core campaign channels by April/June deadlines. No budget cap control on fixed-rate GMV fee creates unpredictable costs. Mandatory program shift from optional CFP model alters seller participation economics.
Recommended action
Audit SP enrollment status by March deadline. Review monthly GMV impact at 3.5%/4.5% fee rates. Verify compliance with 3BD fulfillment and shop health requirements. Contact AM if CFP-to-SP transition needed or product exclusions required.
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How does Smart Promotion work?
Can I switch from Co-funded Promotion Mode to Smart Promotion? (CFP only)
What is the relationship between Smart Promotion and Platform Campaigns, Flash Sales, Premium Offers, Weekly Campaigns, and Brand Campaigns?
Prerequisite:
Starting in April, enrolling in Smart Promotion will become a mandatory prerequisite for registering in Platform Campaigns, Flash Sale, Premium Offer, and Weekly Promos. Starting in June, Smart Promotion also became the participation requirement for brand campaigns such as Super Brand Day, Spotlight Day, New Arrivals.
Discounts:
Once enrolled, the platform will provide discounts during both daily and promotional periods to drive GMV. The discount rate during campaign periods will be almost doubled vs. non-campaign period.
Registration:
You can trigger the Smart Promotion registration directly on the Platform Campaign page. Conversely, once joined SP, you can also find campaign registration links on the Smart Promotion project page.
Can I view future fee rate changes?
Can I exclude specific products from Smart Promotion?
Does the shop-wide GMV fee include products previously exempted or blacklisted from discounts in SP mode? Can those products still receive discounts?
Smart Promotion:
Charges a fixed rate based on store-wide GMV; setting a budget cap is not supported.
Co-funded Promotion Mode:
If you wish to set a cap, please contact your AM to apply. Starting in May, the budget cap you set should be higher than $7000/month.
How is the fee reflected in order settlement?
What are the details about the Bonus program?
Affects: Seller
If a seller participates in Smart Promotion, will all PIDs have a 'bonus' status and labels？
What is the Discount Rate Commitment?
Sellers will receive a platform discount rate of at least 3.5% during non-campaign periods and 4.5% during campaign periods.
Discount Rate Formula:
Total platform-distributed Marketing Discounts / Seller GMV.
Eligibility:
Non-blacklisted product orders with 3BD fulfillment (delivered within three working days after payment).
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