Summary
Smart Promotion enrollment is now a mandatory participation requirement for brand campaigns (Super Brand Day, Spotlight Day, New Arrivals) effective June 2026. Previously optional, SP is now gatekeeping core campaign access.
Why it matters
Sellers must now pay 3.5%–4.5% GMV fees to participate in high-visibility brand campaigns. This converts a voluntary program into a mandatory paid service, increasing marketing costs and restricting campaign eligibility for sellers unwilling or unable to enroll in SP.
Recommended action
Audit enrollment in Smart Promotion. Verify SPS 3.5 eligibility or confirm 150+ minimum criteria. Contact Account Manager if CFP migration or exemptions are needed. Review Q3–Q4 campaign calendar to prioritize SP sign-up before brand campaign windows.
Sellers do not need to pay any additional fees when signing up for platform-level major campaigns (e.g., April Stock Up, Gear Up For Memorial Day in May, and Black Friday in November), Flash Sales and Premium Offers. They can also enjoy stacked platform discount resources.
Since June, SP has also become the participation requirement for brand campaigns, including Super Brand Day, Spotlight Day, New Arrivals, etc.
No content was removed in this update.
Affects: Seller
