Summary
Page restructured into Q&A format with improved navigation and clarity. No new Smart Promotion eligibility thresholds, fee rates, or enforcement rules introduced. Underlying program terms remain unchanged.
Why it matters
This is a presentation-only update. Sellers already enrolled in Smart Promotion are unaffected. The restructuring improves onboarding clarity but introduces no new compliance obligations or cost changes.
Recommended action
Review updated FAQ format for clarity on Smart Promotion enrollment steps and CFP transition messaging. No policy compliance action required for existing enrollees.
One-line takeaway: Smart Promotion is Tik Tok Shop’s fixed-fee growth program and now unlocks core campaign access.
Core Value/Change:
① 3.5%/4.5% GMV fee in non-campaign/campaign periods ② platform guarantees at least matching discount resources ③ SP is now the primary model
Thresholds & Requirements:
① SPS ≥ 3.5 if available ② otherwise <3 violations in 30 days and AHR > 150 ③ only one model per seller
Actionable Steps:
① Go to Seller Center > Marketing > Smart Promotion ② click Sign up and confirm agreement ③ contact AM for CFP, exclusions, or switching
Immediate next action: Open Smart Promotion in Seller Center
What Is Smart Promotion?
Smart Promotion (SP, fixed fee based on store GMV): Tik Tok Shop charges a fixed fee rate of the store’s total GMV, 3.5% during non-campaign periods and 4.5% during campaign periods. The fee structure is transparent and predictable.
Smart Promotion - Co-funded Promotion Mode (CFP):
Tik Tok Shop and sellers jointly fund promotions. Fees are charged at a variable rate based on discounted orders, so the cost structure may fluctuate.
Note:
SP is currently the primary program model. CFP was the legacy model used in 2025, and only a small number of sellers have not yet completed the transition. Each seller can participate in only one model.
No content was removed in this update.
Affects: Seller
