Summary
FTC Green Guides section moved into visible policy documentation. Examples of environmental claims (compostable, biodegradable, paraben-free, etc.) and substantiation requirement restated. No new regulatory obligation introduced.
Why it matters
Sellers see this as published guidance confirming existing FTC requirements for green marketing claims. Clarification improves compliance awareness but does not change what substantiation is required or enforcement timelines.
Recommended action
Review listings using environmental claim language listed (compostable, biodegradable, paraben-free, ozone-safe, recyclable, renewable energy) to confirm substantiation documentation is retained. No urgent action required.
Green marketing claims, such as "eco-friendly" or "biodegradable," must follow FTC guidelines. These claims must be substantiated to prevent misleading consumers.
These claims must be substantiated to prevent misleading consumers.
Examples:"Compostable""Biodegradable""Paraben-free""Ozone-Safe""Recyclable""Renewable Energy"
No content was removed in this update.
Affects: Seller, Listing