Summary
Restructured NBFR policy section to emphasize impact on SPS and visibility. Added clarification that high NBFR reduces visibility and SPS benefit eligibility; low NBFR improves both. No new calculation method or enforcement mechanism introduced.
Why it matters
Clarifies existing connection between NBFR and SPS benefits already stated in baseline policy. No new requirements; reinforces importance of monitoring return rates for shop visibility and eligibility. Sellers already subject to NBFR tracking.
Recommended action
Review NBFR performance in Seller Center to ensure return rates remain low. No immediate operational changes required; existing best practices (manage expectations, verify shipments, use FBT) remain sufficient.
How Non-Buyer Fault Return and Refund Rate Impacts Your Shop
A high NBFR can negatively affect your SPS, which may reduce product visibility and affect your eligibility for SPS benefits.
A low NBFR can improve your SPS and positively impact your eligibility for SPS benefits.
No content was removed in this update.
Affects: Seller