Summary
TikTok added a "Build a Regular Clean-up Process" section with nine maintenance steps for discount video compliance: validate offers, avoid exaggerated claims, ensure timing clarity, monitor offer status, align messaging, resolve violations quickly, audit past videos, delete expired content, and reduce accumulated risk.
Why it matters
Creators with substantial misleading discount content face 14-day posting restrictions and permanent e-commerce bans. This new process clarifies remediation expectations and reduces enforcement escalation risk by establishing proactive monitoring and cleanup workflows.
Recommended action
Review all active and recent discount videos against the nine cleanup criteria. Delete or update expired promotions. Document your compliance review process and retention of corrected videos to evidence self-remediation if audited.
No content was removed in this update.
Affects: Creator, Seller, Video