Summary
Guide restructured and condensed. Removed introductory preamble, FAQ section (Q1–Q3 on enforcement timelines and permanent e-commerce bans), best practices examples, and additional resources. Core compliance rules (price matching, disclosure, expiration handling, comparison standards) remain unchanged.
Why it matters
Removal of FAQs detailing enforcement actions (3-post/week caps, 14-day remediation windows, permanent bans) reduces explicit guidance on consequences. Creators/sellers lose clarity on penalty severity and remediation timelines, creating compliance risk despite unchanged underlying rules.
Recommended action
Review the new guide format. Cross-reference removed FAQ content against TikTok's enforcement documentation. Ensure internal compliance monitoring still accounts for the 300-video threshold and 14-day remediation period previously detailed.
No new content was added in this update.
Misleading Discount Content Guide 05/26/2026 A Guide to Accurate Pricing and Discounts
Keeping your product pricing clear and trustworthy is key to building a great relationship with your customers. This guide will walk you through the best practices for presenting promotional and discounted prices in your content on Tik Tok Shop. Let's make sure your followers have a great shopping experience! How to Comply with Our Policies
To ensure your content is compliant and customer-friendly, please follow these guidelines.
For more in-depth information: Match Your Prices: The promotional or discounted price shown in your content must exactly match the price on the product detail page when you upload your video.
Bad example: in the short video, the price is lower than the product's actual selling price Disclose Promotion Terms: Be transparent with your audience.
Clearly state any important terms for your promotion, like how long it lasts, any conditions for getting the discount, and if it's only available for a limited time or in limited quantities.
Keep Promotions Current:
Don't display expired promotional or discount prices.
If a sale is over, it's time to take down or update that content.
False example: Double discount ends in 5hrs by the content post from Jan 5th and stays online for a long time Avoid Vague Comparisons: Unsupported price comparisons are not allowed.
If you're comparing prices, make sure you have a clear and accurate basis for the comparison.
Be Honest About Time-Sensitive Deals:
If you're running a flash sale with a claim like "sale ends today" or "only 2 hours left," make sure it's true.
Content that stays live after the promotion ends without being updated can be considered misleading.
Affects: Creator, Seller, Video
False example: Creator posted a large amount of expired discount contents and did not delete them in time.
For more details, please review the False, Misleading, and Inconsistent Information Policy Best Practices: Good vs.
Here are some examples to help you understand what to do and what to avoid.
Good Example A creator posts a video showing a product with a clear "20% off for the next 48 hours!" text overlay.
The price in the video matches the product page, and the creator mentions in the caption that the offer is for a limited time.
And the creator immediately deletes the promotion videos after the sale ends.
Good Example A creator clearly states, "This weekend only, get this for $$10 instead of the usual $$15." The prices are accurate and the duration is specific.
Frequently Asked Questions (FAQs)
Q1:
What happens if I'm identified as having misleading discount content?
Creators who are identified as having a significant amount of misleading discount content (e.g., 300 or more short videos with misleading discounts between Feb 19, 2026 – May 19, 2026 (UTC)) will face restrictions.
These include a limit of 3 shoppable short video posts per week for 14 days.
You will receive a review ticket every 7 days and will be required to remove or update non-compliant content.
Q2:
What if I fix my content within the first 7 days?
If you complete the self-rectification within the first 7 days, the second review ticket will be canceled, and you'll be on your way back to normal.
Q3:
What happens if I don't rectify the content within 14 days?
Failure to rectify the misleading content within the 14-day period may lead to more severe actions, including a permanent e-commerce ban.
It's really important to take action quickly and ensure all prices and discounts are not expired.
Additional Resources
For complete details, please refer to our official policies: False, Misleading, and Inconsistent Information Policy Is the content above helpful? Previous How To avoid Nudity and Sexualized Content Guide×