Summary
Policy restructured with AI-generated summary section and clearer organization. Title, image, and detail-page requirements remain substantively unchanged; this is a presentation-only update to the existing 3C product listing guidelines.
Why it matters
Existing standards for 3C listings (brand consistency, accurate specs, truthful compatibility claims, compliant imagery) continue to apply without modification. Sellers must maintain current compliance posture. No new behavioral requirements or deadlines introduced.
Recommended action
Review new guide structure for clarity, but no urgent compliance action required. Existing listings already compliant with prior version remain compliant with this update. No remediation or re-listing necessary.
One-line takeaway: 3C listings must be accurate, consistent, and non-misleading across title, attributes, images, and details.
Core Value/Change:
① Standardize title structure and required detail sections ② Ensure all specs, models, and compatibility claims are truthful ③ Improve buyer clarity and search relevance
Red Lines & Compliance:
① No absolute/false claims or infringing “lookalike” branding ② No mismatched brand/model/spec/image content ③ Avoid misleading bundle visuals, fake comparisons, and unsafe usage displays
Actionable Steps:
① Build titles with brand + category + specs + compatibility + selling points ② Complete key attributes and match title/details ③ Add required detail-page sections and clear packing/compatibility notes
No content was removed in this update.
Affects: Seller, Listing