Summary
Policy page restructured with new summary section, formatted Q&A, and best practices guidance. No changes to dormancy requirements (350-day threshold, identity re-verification appeal process, reminder timeline, or Holiday Mode function).
Why it matters
Improved clarity and navigation help sellers understand dormancy requirements, but no new obligations are introduced. Existing account maintenance rules remain unchanged. This is a presentation update only.
Recommended action
Review restructured page to confirm understanding of existing dormancy timeline and appeal process. No compliance action needed unless dormancy risk already applies to your account.
You will need to verify your identity to use Tik Tok Shop again.
Your account may be marked as dormant if we do not detect any of the following activities for 350 days: This policy applies to all Tik Tok Shop sellers in the US.
Your products may have reduced visibility.
How to Restore Your Account To restore your account, to your account and submit an appeal.
You will need to verify your identity to use Tik Tok Shop again.
Your account may be marked as dormant if we do not detect any of the following activities for 350 days: This policy applies to all Tik Tok Shop sellers in the US.
Your products may have reduced visibility.
How to Restore Your Account To restore your account, log in to your account and submit an appeal.
Affects: Seller
Since you have been inactive for so long, the appeal may take the form of identity re-verification.
We will send you email reminders to log in and appeal: First reminder on the 350th day after your last login Second reminder 10 days later, on the 360th day Third reminder another 10 days later, on the 370th day After the third reminder, you will have 10 days to log in and appeal.
How to Restore Your Account How Can I Prevent My Shop From Becoming Dormant While I Am On A Break?
Turn on "Holiday mode".
One-line takeaway: Accounts inactive 350 days become dormant and require identity re-verification.
Core Value/Change:
① Dormant status starts after 350 days of no qualifying activity ② shop can’t receive orders ③ product visibility is reduced Actionable Steps: ① Log in and submit an appeal to restore access ② appeal is identity re-verification ③ review the identity verification article Key Timeline: ① reminders on days 350, 360, 370 ② after the third reminder, only 10 more days remain to appeal ③ Holiday Mode does not pause dormancy countdown Immediate next action: Log in before day 350 or enable Holiday Mode Show more Show less Key Points: Your account may be marked dormant if there is no activity for 350 days.
This policy helps sellers understand the requirements for maintaining an active account and avoid service interruptions.
If your account is marked as dormant: You may not be able to receive any orders.
Best Practices to Prevent Dormancy Regularly log in to Seller Center.
Use "Holiday mode" if you plan to take a break.
Since you have been inactive for so long, the appeal may take the form of identity re-verification.
We will send you email reminders to log in and appeal: First reminder on the 350th day after your last login Second reminder 10 days later, on the 360th day Third reminder another 10 days later, on the 370th day After the third reminder, you will have 10 days to log in and appeal.
How to Restore Your Account How Can I Prevent My Shop From Becoming Dormant While I Am On A Break?
Turn on "Holiday mode".
Dormant Accounts - What You Need To Do 02/26/2026 Key Points: Your account will be marked dormant if there's no activity for 350 days.
Of course, we will!