Summary
Existing beauty & skincare content guidelines restructured and expanded with detailed best practices, examples, and checklists. No new prohibitions or behavioral requirements introduced. Regional scoping clarified (US only).
Why it matters
Creators gain clearer formatting, visual examples, and step-by-step checklists to follow existing rules. Underlying restrictions (no filters, no prescription products, accurate claims) remain unchanged. Better guidance reduces accidental violations but no new risk exposure added.
Recommended action
Review updated examples and checklist to verify current content aligns with pre-existing standards. No urgent content audits required unless existing violations are suspected.
No new content was added in this update.
One-line takeaway: Create beauty content that is authentic, accurate, and avoids prohibited or misleading promotion.
Core Value/Change:
① Show real product use or packaging clearly ② Match claims to the listing and packaging ③ Use disclaimers only for before/after or timing claims
Red Lines & Compliance:
① Do not promote prescription/supervised products, cannabis, tretinoin, whitening claims ② Do not use beauty filters ③ Avoid graphic procedures or intimate-area application
Actionable Steps:
① Feature one brand per post ② Base comparisons or “best” claims on personal experience or credible evidence ③ Review content for medical or exaggerated claims before posting
Key Points:
This article focuses specifically on creator content related to beauty and skin-care products, offering guidance to help creators produce compliant and authentic promotional videos.
These guidelines apply to all regions and markets where the platform is available.
Avoid using beauty filters in editing apps that exaggerate product effects.
Avoid promoting products that require medical prescription or professional supervision.
Avoid posting graphic close-ups of skincare or bodycare procedures that could make viewers feel uncomfortable Avoid demonstrating product application on intimate body parts when promoting a product.
Keep claims accurate and based on the product.
Use an approved disclaimer only in two situations: showing before-and-after results or mentioning how long results may take.
Do not use disclaimers in any other context.
This article focuses specifically on creator content related to beauty and skin-care products, offering guidance to help creators produce compliant and authentic promotional videos. These guidelines apply to all regions and markets where the platform is available.
Affects: Creator, Video
Avoid using beauty filters in editing apps that exaggerate product effects.
Avoid promoting products that require medical prescription or professional supervision.
Avoid posting graphic close-ups of skincare or bodycare procedures that could make viewers feel uncomfortable
Avoid demonstrating product application on intimate body parts when promoting a product.
Keep claims accurate and based on the product. Use an approved disclaimer only in two situations: showing before-and-after results or mentioning how long results may take. Do not use disclaimers in any other context.
