Summary
Enforcement consequences expanded: resetting shop name/avatar now joined by official warnings, temporary shop suspension, permanent suspension, and removal of selling privileges for repeat or impersonation violations.
Why it matters
Sellers now face broader enforcement spectrum beyond shop reset. Repeated infringements or impersonation attempts can trigger account suspension or permanent loss of selling privileges, materially increasing compliance risk exposure.
Recommended action
Audit shop name, avatar, and product images for any trademark use or circumvention techniques. Remove or rebrand flagged content immediately and document authorization if using licensed trademarks via Brand Authorization portal.
To prevent customer confusion or misleading information, Tik Tok Shop maintains a strict policy against all forms of intellectual property (IP) infringement.
This includes trademark infringement in a shop's name or avatar.
A trademark identifies a brand and sets it apart from other brands.
It can be a: Word Symbol Slogan Design Or any combination of these What is
Affects: Seller
Trademark infringement is the use of a trademark without its owner's explicit consent.
Infringement can include: Using another brand's name or logo in your shop name or avatar.
Tips to avoid trademark infringement with your shop name and avatar Important: These tips are not intended as legal advice.
They do not provide an exhaustive account of all the steps you may need to undertake to avoid trademark infringement.
Best Practices Use an original name for your shop's brand name.
Names that are general and descriptive work well, as they are easier to search.
Examples include "Outdoor Gear Collection Store" and "Handmade Jewelry Workshop".
What to Avoid Do not use any brand's trademarks (such as names, logos, or designs) in your shop name or avatar unless you have permission.
If you do have permission, submit a Letter of Authorization through our Brand Authorization portal (a tool in the Seller Center for managing brand permissions) to confirm your rights.
Even with approved Brand Authorization, you cannot name your shop or create an avatar that implies it is the official shop of that brand.
Examples that are not allowed include: Official Tik Tok Store Authorized Tik Tok Store Flagship Tik Tok Store Authentic Tik Tok Store Genuine Tik Tok Store Global Tik Tok Store Tik Tok.com Tik Tok US Store Tik Tok Inc.
Tik Tok Outlet Tik Tok Store Tik Tok Hub Attempts to circumvent our brand checks are also strictly prohibited.
Examples include: Modifying or misspelling a brand name with numbers, symbols, or special characters (for example, T1KT@k).
Modifying a brand name by using alternative characters (for example, Tik T0k), or by repeating or switching characters (for example, Tiiiik Toook, Tok Tik).
Consequences of Infringement If we find your shop name or avatar infringes on a trademark, we may take enforcement actions.
Avoiding Trademark Infringement With Your Shop Name & Avatar 06/17/2026 AI Summary One-line takeaway: Unauthorized trademark use in shop names or avatars is prohibited and may trigger enforcement.
Red Lines & Compliance:
① Do not use brand names, logos, or designs without explicit consent ② Do not bypass checks with misspellings, symbols, filters, or logo-containing images ③ Do not appear official without an Official Shop badge Actionable Steps: ① Use an original shop name and avatar ② If authorized, submit a Letter of Authorization via Brand Authorization portal ③ Wait for approval before using trademarks Core Value/Change: ① Policy covers shop name and avatar use ② Partial or altered trademark use may still be infringement ③ Violations can lead to reset of shop name/avatar and further action Immediate next action: Review your shop name and avatar Show more These guidelines apply to all Tik Tok Shop sellers globally.
Using an altered or partial version of a trademark.
This is only permitted if you have an Official Shop badge, which is a special designation for verified brand owners.
Other prohibited modifications include misspelling or shortening it (for example, Tik Tock), or splitting it using spaces (for example, Tik Tok).
These actions can include: Resetting your shop name and avatar Issuing official warnings Temporarily suspending your shop For more severe infringements, such as repeated violations or impersonating an official brand, we may apply stricter penalties, including permanent shop suspension or the removal of selling privileges.
To prevent customer confusion or misleading information, Tik Tok Shop maintains a strict policy against all forms of intellectual property (IP) infringement.
This includes trademark infringement in a shop's name or avatar.
It can be a: Word Symbol Slogan Design Or any combination of these What is trademark infringement?
A trademark identifies a brand and sets it apart from other brands.
Trademark infringement is the use of a trademark without its owner's explicit consent.
Infringement can include: Using another brand's name or logo in your shop name or avatar.
They do not provide an exhaustive account of all the steps you may need to undertake to avoid trademark infringement.
Best Practices Use an original name for your shop's brand name.
Names that are general and descriptive work well, as they are easier to search.
Examples include "Outdoor Gear Collection Store" and "Handmade Jewelry Workshop".
What to Avoid Do not use any brand's trademarks (such as names, logos, or designs) in your shop name or avatar unless you have permission.
If you do have permission, submit a Letter of Authorization through our Brand Authorization portal (a tool in the Seller Center for managing brand permissions) to confirm your rights.
Even with approved Brand Authorization, you cannot name your shop or create an avatar that implies it is the official shop of that brand.
Examples that are not allowed include: Official Tik Tok Store Authorized Tik Tok Store Flagship Tik Tok Store Authentic Tik Tok Store Genuine Tik Tok Store Global Tik Tok Store Tik Tok.com Tik Tok US Store Tik Tok Inc.
Tik Tok Outlet Tik Tok Store Tik Tok Hub Attempts to circumvent our brand checks are also strictly prohibited.
Examples include: Modifying or misspelling a brand name with numbers, symbols, or special characters (for example, T1KT@k).
Modifying a brand name by using alternative characters (for example, Tik T0k), or by repeating or switching characters (for example, Tiiiik Toook, Tok Tik).
Consequences of Infringement If we find your shop name or avatar infringes on a trademark, we may take enforcement actions.
What is trademark infringement?
Even if the trademark is altered or only partially used, that act may still amount to infringement.
This can confuse or mislead customers into thinking the brand is operating your shop.
We may take additional enforcement actions for more severe infringements.