Summary
Policy page restructured to extract duplicate listing violations into a concise bulleted list. Underlying rules remain unchanged: one listing per product, variations for options, no repeatedly recreated duplicates. No new requirements added.
Why it matters
This is a presentation-only refactor. The duplicate listing rules and enforcement consequences (removal, visibility reduction, penalties) already existed in the old policy. The change clarifies communication but does not alter what sellers must do or enforcement triggers.
Recommended action
Review the restructured Duplicate Listings section for clarity, but no urgent policy compliance action is required. Sellers already operating under the old rules remain compliant.
Offer the same product with only minor changes (for example, title wording, images, or SKU (Stock Keeping Unit))
Exist multiple times instead of being combined into one listing with variations
Are repeatedly created after removal, rejection, or performance issues
Each variation (SKU) must accurately represent a unique option of the same product. Misleading or duplicate variations may be flagged as violations and may result in penalties.
No content was removed in this update.
Affects: Seller, Listing