Summary
TikTok expanded healthcare ad eligibility in France. Over-the-counter medicines and veterinary products now permissible with regulator certification and 18+ age restriction. Medical devices require CE/UKCA marking. Teleconsultation services newly allowed with certification.
Why it matters
Advertisers in France can now promote OTC medicines and telehealth services previously restricted. Requires proof of regulatory approval and age-gating. Sellers/creators must verify certification status and implement age restrictions to avoid ad rejection or account penalties.
Recommended action
Audit France-based healthcare ad campaigns. Obtain and store regulatory certifications (ANSM for pharma, CE/UKCA for devices). Enable age-gating on ad accounts. Verify compliance before resubmitting previously rejected healthcare ads.
Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities- The ad must be restricted to users aged 18 years or older
Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:
- Provide proof of approval and certification from appropriate local regional regulating authorities
May be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities- The ad must be restricted to users aged 18 years or older-
Affects: Creator, Seller, Listing, Video
Online or app-based GP services providing online appointments or offering teleconsultation services may be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities- The ad must be restricted to users aged 18 years or older
Online or app-based GP services providing online appointments or offering teleconsultation services may be allowed if the following requirements are met:
Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities- The ad must be restricted to users aged 18 years or older
- Provide proof of approval and certification from appropriate local regional regulating authorities
Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities- The ad must be restricted to users aged 18 years or older
Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:
- Provide proof of approval and certification from appropriate local regional regulating authorities
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