Summary
Infant formula age limit extended from 0-6 months to 0-12 months; follow-on formula from 6 months to 12 months. Regional restrictions changed (Bahrain, Egypt removed; Belgium, Estonia added). Medical devices now require CE/UKCA marking. Cosmetic clinics, medical institutions, pharmacies restrictions tightened.
Why it matters
Sellers in affected regions must update compliance documentation and age-gating. New CE/UKCA marking requirement blocks EU medical device ads without certification. Pharmacy, clinic, and institution ads now prohibited in previously allowed regions. Non-compliance risks account suspension.
Recommended action
Audit infant formula and medical device ads for regional eligibility and CE/UKCA certification. Suspend pharmacy, cosmetic clinic, and medical institution ads. Update landing page age gates and add required regulatory proofs by deadline.
- Infant formula (0-12 months)
Follow-on formula and baby food for 12 months and older may be allowed if the following requirements are met:
Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities- The ad must be restricted to users aged 18 years or older
Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:
May be allowed if the following requirements are met:- Be registered with appropriate local regulating authorities- The ad must be restricted to users aged 18 years or
Affects: Seller, Listing
May be allowed if the following requirement is met:- Provide proof of approval and certification from appropriate local regional regulating authorities
May be allowed if the following requirement is met:
- Infant formula (0-12 months)
Follow-on formula and baby food for 12 months and older may be allowed if the following requirements are met:
Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities- The ad must be restricted to users aged 18 years or older
Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities- The ad must be restricted to users aged 18 years or older
May be allowed if the following requirement is met:
May be allowed if the following requirement is met:- Provide proof of approval and certification from appropriate local regional regulating authorities
Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:- Provide proof of approval and certification from appropriate local regional regulating authorities- The ad must be restricted to users aged 18 years or older