Summary
New section "Guidelines For Submitting Complaints" added to IPPC documentation with detailed evidence requirements for trademark infringement complaints (counterfeits, wrong association, overuse, unauthorized use in video/LIVE).
Why it matters
Clarifies what evidence IP rights owners must submit when reporting infringements. Does not impose new seller obligations—only explains complaint submission process for rights holders using the IPPC reporting tool.
Recommended action
Review if your brand actively uses IPPC to report infringements; familiarize with accepted evidence types to improve complaint success rates. No behavioral change required for sellers unless actively filing IP complaints.
❗This list serves only as general guidance. You may submit additional evidence not covered in this list. Please take note that we do not accept certain types of infringement notices as evidence. These are listed in our Intellectual Property Policy.
Trademark
Images or photos showing a side-by-side comparison of your authentic product vs the product you claim is a counterfeit. You can use product images from customer reviews to support your complaint.
Images showing where the wrong association with your trademark has occurred
For example, a seller is selling a product from Brand X, but the product listing claims it is actually from Brand Y (which belongs to you). This amounts to wrong association. Upload images of the relevant part of the product listing that suggests the product is from Brand Y. Overuse
Images showing where the overuse has occurred
For example, a seller has used your brand's logo in their product listing to suggest a connection between your brand and their product. This amounts to overuse. Upload images of the relevant part of the product listing that feature your brand's logo. Unauthorized Use In Video/Live Content
Images showing where and when the unauthorized use has occurred (e.g., timestamped screenshots of video or LIVE content).
No content was removed in this update.
Affects: Seller, Listing, Video