Summary
New section codifies buyer PII violations (names, contact details, payment info, social handles) triggering account suspension and permanent deactivation. Prohibits off-platform redirection, PII solicitation, misuse, and retention beyond fulfillment.
Why it matters
Sellers now face immediate account suspension and permanent ban for buyer PII violations. Previously implicit enforcement is now explicit. Non-compliance with off-platform redirection, unauthorized PII sharing, or excessive retention creates severe account and operational risk.
Recommended action
Audit current seller communication practices, remove off-platform contact details from listings/messaging, implement PII deletion protocols post-fulfillment, and restrict any buyer contact outside TikTok Shop channels. Escalate to legal/privacy teams immediately.
Payment information, national identification numbers, or tax identifiers
Order details that, combined with publicly available information, could re-identify a buyer
Redirecting buyers off-platform, including sharing personal contact details (phone, email, social handles, URLs) in any seller-to-buyer communication, listing, or fulfillment material.
Soliciting buyer PII through any channel (chat, listings, packaging inserts, post-purchase communications), unless authorized by Tik Tok Shop for fulfillment.
Misusing or sharing buyer PII for any purpose other than fulfilling the specific Tik Tok Shop transaction it was provided for. This includes contacting buyers outside Tik Tok Shop-supported channels, sending unsolicited marketing, disclosing PII to unauthorized third parties, reusing PII across transactions, or posting PII publicly.
Retaining buyer PII beyond fulfillment needs. PII must be deleted or anonymized without undue delay once the transaction and any applicable return/dispute window has closed.
No content was removed in this update.
Affects: Seller