Summary
Connected Accounts section added to Seller Enforcement Policy. Lists five criteria (contact info, payment data, ownership, devices, business operations) that TikTok uses to identify related accounts for enforcement purposes.
Why it matters
Clarifies the data points TikTok analyzes to link accounts. Helps sellers understand enforcement risk if they operate multiple shops or if suspended accounts share contact/payment/operational data. Not a new enforcement action—existing language was already in policy.
Recommended action
Review your account management practices. If you operate multiple shops, verify they use distinct contact, payment, and device information to avoid connected-account risk classification and coordinated enforcement.
Contact information, including phone numbers, email addresses, or addresses
Payment information or bank accounts
Ownership, operators, managers, or other persons with access to or control over the accounts
Devices, systems, tools, or other resources used to register, access, manage, or operate the accounts
Business operations, inventory, fulfillment, suppliers, products, or other commercial resources
No content was removed in this update.
Affects: Seller