Seller Enforcement Policy

This policy outlines how Tik Tok Shop addresses non-compliance with our policies and performance standards.

Enforcement actions vary based on the nature, severity, and frequency of non-compliance and may affect a seller's account, shop, listings, funds, platform privileges, or ability to sell on Tik Tok Shop.

These include: Sending warning messages Temporarily restricting access to specific seller account features and functions Removing or freezing product listings Suspending or restricting access to campaigns, user growth events, affiliate programs, and other platform benefits Temporarily restricting a seller from creating new listings, when duplicate product listings are identified across multiple shops in the same shop group Temporarily reducing the visibility of the shop or its products Limitations or restrictions on Seller Shipping (from 90 days up to 365 days)Order volume limits, up to and including suspension of new orders If a seller's shop is deactivated or the Order Volume Limit (OVL) reaches 0, the e-commerce permissions of its associated creator accounts (Official Accounts or Marketing Accounts) will be blocked simultaneously.

If a seller's permissions are restored, the creator accounts' permissions will be restored accordingly Requiring account re-verification Deferred Settlement Period Temporarily or permanently suspending the ability to withdraw funds from the seller account Deducting from the seller account balance to cover any losses or damages Initiating legal action against the seller Reporting the seller to relevant authorities We may also deactivate the seller account at any time for reasons including: The law requiring us to do so We suspect fraudulent, deceptive, illegal, or harmful activity on the seller account The seller breached policies that fall outside the scope of the AHRWe reserve the right to take further enforcement actions in accordance with our policies and Seller Terms of Service.

Withholding Balance If we determine that the seller violated any of our policies or our Seller Terms of Service, we may take enforcement actions against their account.

This may include temporarily suspending their ability to withdraw funds from their account.

Depending on the nature and severity of the violation, the seller's funds may be temporarily withheld for 45, 90 or 365 days.

At the end of the withholding period, we will offset any outstanding financial losses, such as those described in the Seller Terms of Service, and disburse the remaining funds.

We may also withhold funds for reasons including: Inventory removal costs Guarantee programs Outstanding financial obligations including negative balances, fees, chargebacks, refunds, and undelivered items Any other losses associated with the seller's account In cases where we determine that the seller's account has engaged in deceptive, abusive, fraudulent, or illegal activity, we reserve the right to permanently withhold some or all funds from their account.

These funds may include platform-funded incentives (such as shipping and promotional subsidies) previously provided to the seller within the past 365 days.

We reserve the right to take further enforcement actions in accordance with our policies and Seller Terms of Service.

Connected Accounts Tik Tok Shop may consider seller accounts to be connected where information, use, management, or operations show that the accounts are related.

Connected accounts may include accounts that share or overlap in characteristics such as: Contact information, including phone numbers, email addresses, or addresses Payment information or bank accounts Ownership, operators, managers, or other persons with access to or control over the accounts Devices, systems, tools, or other resources used to register, access, manage, or operate the accounts Business operations, inventory, fulfillment, suppliers, products, or other commercial resources Tik Tok Shop may determine that accounts are connected based on the overall relationship between the accounts and other surrounding circumstances.

Accounts are not required to match in every respect to be considered connected.

Accounts registered under different individuals or legal entities may still be considered connected where they are used, managed, or operated in a related manner.

Sellers are responsible for the registration, management, and operation of shops under their account, including where a third party registers, manages, or operates a shop on the seller's behalf.

If a seller account is suspended, banned, terminated, or otherwise subject to enforcement for breaching our policies or Seller Terms of Service, Tik Tok Shop reserves the right to take corresponding enforcement actions against its connected accounts.

This includes where another account is used to continue the same business or activity after enforcement has been taken.

Corresponding enforcement actions may include suspending the connected accounts or suspending the ability to withdraw funds from them.

For more information on creator binding, please refer to the Guidelines for Creator Binds.

Violations Involving Buyer Personally Identifiable Information (Buyer PII)Sellers that commit violations involving Buyer Personally Identifiable Information (Buyer PII) will receive more severe enforcement actions, including account suspension and permanent account deactivation.

Buyer PII includes, but is not limited to: Full name, phone number, email address, or delivery address Social media handles or usernames (for example, Tik Tok username)Payment information, national identification numbers, or tax identifiers Order details that, combined with publicly available information, could re-identify a buyer Prohibited actions include, but are not limited to: Redirecting buyers off-platform, including sharing personal contact details (phone, email, social handles, URLs) in any seller-to-buyer communication, listing, or fulfillment material.

Soliciting buyer PII through any channel (chat, listings, packaging inserts, post-purchase communications), unless authorized by Tik Tok Shop for fulfillment.

Misusing or sharing buyer PII for any purpose other than fulfilling the specific Tik Tok Shop transaction it was provided for.

This includes contacting buyers outside Tik Tok Shop-supported channels, sending unsolicited marketing, disclosing PII to unauthorized third parties, reusing PII across transactions, or posting PII publicly.

Retaining buyer PII beyond fulfillment needs.

PII must be deleted or anonymized without undue delay once the transaction and any applicable return/dispute window has closed.

See Understanding Connected Account Risks Best Practices and Appeal FAQs for more information.

Notification Of Violation We will inform you of any violation via email and your Seller Center Inbox.

We may use additional channels to inform you, depending on the nature of the violation.

We will also inform you via the same channels when your AHR is 10 points away from the next milestone.

Appeal Depending on the violation, you may be able to appeal an enforcement action.

Appeals must be filed through the Seller Center.

We will investigate the case and take corrective actions where applicable.

All decisions are made at our sole discretion.❗Submitting an appeal does not guarantee approval.

It only ensures a careful review of your evidence.

We may also review your account history and risk profile if they are relevant to the violation.

You are limited to two appeals per violation.

All decisions made by us after the second appeal are final.

You must file your first appeal within 30 days of being notified of the violation.

If your appeal is rejected, you can file a second one within 15 days.

We will not review any appeals raised after these timelines.

If your appeal is successful, we will remove any enforcement actions taken and restore any privileges withdrawn.

It is your sole responsibility to collect, prepare, and upload all supporting documentation supporting your appeal.

We may request additional information, if necessary.immediate enforcement actions for some violations.

You must file your appeal within 12 to 72 hours of being notified of these violations.

The exact time period depends on the violation.

If your appeal is successful, we will not take the enforcement actions tagged to the violation.

Correction Please check our step-by-step guide: How to Correct Seller Violations.

Depending on the violation, you can take actions to correct it, as an alternative to appealing it.

Corrections must be done through the Seller Center.

Correction is available for some violations where we do not take immediate enforcement actions.

If you want to correct a violation, you must do so within 12 to 72 hours of being notified of it.

The exact time period depends on the violation.

We will review your corrective actions and, if we deem them sufficient, we will not take the enforcement actions attached to the violation.

Is the content above helpful?

Next Dynamic Settlement and Reserve Policy×