Summary
TikTok explicitly prohibits offering money, gift cards, free products, discounts, refunds, rebates, or any incentive in exchange for reviews. This substantive expansion clarifies prohibited review solicitation practices.
Why it matters
Sellers and creators offering incentivized reviews face account suspension or review removal. The enumerated list eliminates ambiguity about what constitutes "unfair influence," directly exposing non-compliant review campaigns to enforcement action.
Recommended action
Audit all active review incentive programs and cease offering money, discounts, free products, or rebates tied to reviews. Update seller/creator terms with reviewers to prohibit all incentive-based solicitation within 30 days.
No content was removed in this update.
Affects: Creator, Seller
