Summary
Sellers must now qualify to sell restricted products at category, product, or invite-only levels; approval is not guaranteed and additional documentation may be requested at any time.
Why it matters
Failure to meet new qualification levels for restricted products may lead to inability to list items, points deduction, or even access revocation on TikTok Shop, impacting seller operations significantly.
Recommended action
Review and ensure compliance with the new qualification levels for restricted products to avoid potential enforcement actions.
To sell restricted products, sellers must meet specific qualification requirements—either at the category-level or product-level.
Summary One-line takeaway:
Restricted products need category, product, or invite-only approval before selling.
Core Value/Change:
① Three qualification levels apply to restricted products ② approval is not guaranteed ③ Tik Tok Shop may request more documents anytime Thresholds & Requirements: ① Category-level covers listed categories like Beauty, Electronics, Food, Medical Devices ② other restricted categories need product-level review ③ some categories are invite-only Red Lines & Compliance: ① Sellers who don’t meet requirements cannot list restricted products ② violations may trigger points deduction, listing removal, or selling access revocation ③ appeals are available Immediate next action: Check your product’s qualification level Key Points: To sell restricted products, sellers must meet specific qualification requirements—either at the category-level or product-level.
To sell restricted products, sellers must meet specific qualification requirements—either at the category-level or product-level.
To sell restricted products, sellers must meet specific qualification requirements—either at the category-level or product-level.
This policy outlines the requirements you must meet to sell restricted products on our platform.
There are three levels: Category Level Qualification: You must submit documentation to sell within a category of products.
Once the seller passes the category qualification process, they can list any products within that category.
Product Level Qualification:
You must provide documentation for each product they want to sell within a particular category.
Invite-Only Qualification:
Select qualified sellers are invited into selling certain categories.
You can apply for access to sell these categories through the category qualification process.
Tik Tok Shop reserves the right to request additional documentation during the product approval process.
Category Level Qualification The following types of products require category level qualification.
Affects: Seller, Listing
To view specific qualification requirements, select the type of product you plan to sell: Automotive Parts Baby and Maternity Products Beauty and Personal Care Electronics Food and Beverage: Shelf-Stable Household Appliances Kids' Fashion Sports and Outdoor Recreation Products Live Plants Medical Devices and Medical Supplies Mystery Boxes and Similar Products Pesticides Pet Supplies Pre-Owned Products: Luxury Bags, Luggage, Accessories, and Footwear Toys and Hobbies Product Level Qualification The remaining categories require product level qualification.
Sellers who do not meet the requirements listed below are prohibited from listing those restricted products on Tik Tok Shop.
Collectibles:
Sports Memorabilia, Entertainment, Comics, Manga, and Magazines Dangerous Goods Designated Baby & Maternity Products: Baby sleepwear, baby monitors, car seats, strollers, carriers, baby furniture (chairs, walkers, bouncers, playpens), and specific baby care items (pacifiers, teethers, bath supplies, skincare, and sunscreens)Designated Health & Medical Devices: Hearing aids, nebulizers, soldering guns/irons, and children's vitamins & supplements Designated Kids' Sports Gear: Kids' bikes, cycling child seats, and kids' helmets Electric Bikes and Scooters Jewelry, Watches, and Accessories Invite-Only Qualification The following are only permitted on Tik Tok Shop through an invite-only process.
Baby Diapering Products Breaks Collectibles:
Antiques, Coins, and Currency Dietary Supplements Fresh and Frozen Packaged Food Products Health Monitors and High-Risk Medical Devices Lucky Scoops Over-the-Counter Medications Pre-Owned Products: Luxury Apparel, Fine Jewelry, and Luxury Watches Sexual Wellness Products Smart Earphones and Headphones Virtual Goods Enforcement Actions and Appeals We regularly review shops for compliance with our policies.
If violations are identified, we will take enforcement actions on your shop.
This may include, but is not limited to: Deducting points from your Account Health Rating Removing product listings Revoking your access to offer products for sale Issuing refunds to customers For more information on enforcement actions, refer to our Seller Enforcement Policy.
If you would like to appeal an enforcement action, visit the Appeals section for guidance.
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