Summary
Policy now explicitly discloses data sharing with Persona for facial recognition, retention timelines (3 years for docs; 72 hours for facial data), and government-required disclosures during seller identity verification.
Why it matters
Sellers must consent to facial data processing with Persona for automated verification. Three-year retention of identity documents creates compliance and privacy risk. Facial data extended beyond 72 hours for fraud/legal reasons without advance notice.
Recommended action
Review consent forms and privacy terms. Confirm seller awareness of data retention timelines and Persona's role. Document consent collection and audit third-party data handling against stated policies.
With our third-party service provider, Persona, if you consent to automated identity verification. This is necessary for them to provide facial recognition services.
When required to comply with applicable law, legal process, or government requests.
Retention
We keep a copy of your identification document, photo, and identity verification result for as long as you have an account on Tik Tok Shop and for an additional three years. This is necessary for us to comply with our legal obligations.
If you use automated identity verification, our third-party service provider retains your facial data for up to 72 hours. This period may be extended if needed for fraud detection, legal compliance, or as otherwise communicated to you.
No content was removed in this update.
Affects: Seller
