Summary
Sellers must now edit and republish all existing branded product listings to apply brand authorization retroactively. Authorization applies only to future products automatically; legacy inventory requires manual action to comply.
Why it matters
Existing sellers with branded inventory face a new operational burden: all current listings become non-compliant unless individually edited and republished. Failure to update existing listings risks listing removal or account restrictions per existing violation policy.
Recommended action
Audit all active branded listings and schedule batch edits to add brand authorization data and republish within 30 days. Document completion to demonstrate compliance if enforcement inquiries arise.
It will apply to all future products you list under that brand.
For existing product listings, you must edit each listing, add the brand, and republish it for the authorization to apply.
No content was removed in this update.
Affects: Seller, Listing
