Summary
New explicit prohibition: selecting "No brand" for clearly branded products is strictly prohibited and may trigger listing removal. Enforcement action tied directly to this specific behavior.
Why it matters
Sellers now face automated or manual enforcement (listing removal) for a specific data entry error. This materializes an existing red-line violation into a prominently stated, immediately enforceable rule—increasing detection and compliance liability.
Recommended action
Audit all active listings for brand field accuracy; flag any "No brand" entries for clearly branded products (logos, trademarks, known labels) and update immediately to correct brand authorization before enforcement sweep.
Important:
Selecting "No brand" for a product that is clearly branded is strictly prohibited. We may remove the listing.
No content was removed in this update.
Affects: Seller, Listing
