Summary
Existing brand authorization requirements restructured into checklist format with explicit documentation criteria: brand name must match packaging exactly, respect capitalization/punctuation/spacing, and be 2–30 characters in any language.
Why it matters
Provides clearer guidance on brand name submission accuracy and documentation standards for authorization. No new enforcement consequences added; clarifies existing rules sellers already must follow.
Recommended action
Review brand name consistency across your official website, trademark registration, packaging, and labels before next authorization submission. No immediate action required.
The brand name must match exactly, including capitalization, punctuation, and spacing.
The brand name must be between 2–30 characters and may be in any language.
No content was removed in this update.
Affects: Seller, Listing
