Summary
Brand authorization checklist reformatted from bullet list into numbered sections with restructured layout. All substantive requirements remain unchanged; presentation only.
Why it matters
No new enforcement actions, deadlines, or eligibility changes introduced. Sellers face no new compliance obligations—this is organizational improvement for clarity. Existing rules still apply.
Recommended action
Review updated checklist format to familiarize team with new structure, but no operational changes required. All prior authorization documentation standards remain in effect.
No new content was added in this update.
Ensure your brand name matches your official website, registered trademark, product packaging, and product labels. This includes capitalization, punctuation, and spacing.
The brand name must be between 2 to 30 characters. It can be in any language.
Upload a clear and legible copy of the original LOA(s) or Licensee Agreement. Supported file types: PDF (preferred method), PNG, JPG, JPEG. File size must be under 5 MB.
Supported file types: PDF (preferred method), PNG, JPG, JPEG. File size must be under 5 MB.
Make sure the document is on official letterhead from the brand owner and includes: All key terms, including brand coverage and duration of authorization The signature or official stamp/seal of the authorized signatory
If you don’t have a trademark registration for your brand in the region where your products are sold, include a signed declaration of intellectual property ownership, stamped or signed by authorized personnel.
For email submissions, the sender’s domain must match the brand rights holder.
The email body must include all necessary authorization terms.
Enter the correct expiration date for both your trademark and your LOA or Licensee Agreement.
Contact the trademark or brand owner at least 30 days before your LOA or Licensee Agreement expires to request a renewal.
Ensure the authorized party listed on the document matches your Company Name exactly.
Important! Selecting "No brand" for a product that is clearly branded is strictly prohibited. We may remove the listing.
Affects: Seller, Listing
