Summary
Brand authorization requirements clarified: first-level auth documents must show seller as authorized party; second-level documents must chain authorization issuer to first-level authorized party. Enhanced verification requirements for multi-tier authorization.
Why it matters
Sellers with existing authorization structures must verify document alignment across levels or risk authorization rejection during brand registration. Non-compliant documentation cannot be corrected after submission; resubmission required.
Recommended action
Audit existing authorization letters against new chain-of-custody requirements. Request corrected/new letters from brand owners/distributors showing proper issuer-to-authorized-party alignment before brand application resubmission.
The details of the party granting authorization. This must include their contact email
Expiry date for the authorization
We understand that some authorizations are permanent. In such cases, please select the "Permanent" checkbox in your brand authorization application.
The name of the brand
The country or region where you intend to sell the product
The product category you intend to sell
This should match the class of goods covered under the brand's trademark.
The details of the party receiving authorization For first level authorization, the document should show your seller entity as the authorized party. For second level authorization, the issuer in the 2nd level authorization document should align with the party authorized in the 1st level authorization document, and your seller entity should appear as the authorized party in the 2nd level authorization document.
For first level authorization, the document should show your seller entity as the authorized party.
For second level authorization, the issuer in the 2nd level authorization document should align with the party authorized in the 1st level authorization document, and your seller entity should appear as the authorized party in the 2nd level authorization document.
Affects: Seller
The details of the party granting authorization. This must include their contact email
The details of the party granting authorization. This must include their contact email
Expiry date for the authorization
We understand that some authorizations are permanent. In such cases, please select the "Permanent" checkbox in your brand authorization application.
The name of the brand
The country or region where you intend to sell the product
The product category you intend to sell
This should match the class of goods covered under the brand's trademark.
❗The authorized party's details must match the information you used to register your seller account. This includes your name, business' name, registered address, and contact.
