Summary
Second-level authorized sellers no longer must provide both first and second-level Letters of Authorization. Only 2nd-level document required; 1st-level letter now optional with acknowledgement alternative if unavailable.
Why it matters
Relaxes documentation burden for resellers unable to obtain upstream authorization letters. Sellers can now qualify without both documents, reducing friction but creating new compliance pathway via acknowledgement option that requires careful adherence.
Recommended action
Compare old and new section text, then update internal guidance only if the changed lines introduce a clear new requirement.
Second-Level Authorized Sellers, submit your 2nd level authorization document.
If you also have the 1st level Letter of Authorization, we recommend providing it to help with verification.
If you cannot obtain the 1st level Letter of Authorization, please follow the instructions shown in the application flow and complete the required acknowledgement, if applicable, before submitting.
If you cannot obtain the 1st level Letter of Authorization, you may still proceed by following the instructions shown in the application flow and completing the required acknowledgement, if applicable.
If you also have the 1st level Letter of Authorization, we recommend providing it to help with verification.
If you cannot obtain the 1st level Letter of Authorization, please follow the instructions shown in the application flow and complete the required acknowledgement, if applicable, before submitting.
If you cannot obtain the 1st level Letter of Authorization, you may still proceed by following the instructions shown in the application flow and completing the required acknowledgement, if applicable.
Second-Level Authorized Sellers, submit two Letters of Authorization: The first Letter must have been issued by the trademark (or brand) owner to the first level authorized seller.
This first level authorized seller would be the authorized reseller or distributor who gave you permission to sell the product.
This letter should prove that the trademark (or brand) owner authorized the first level authorized seller to authorize another party to sell their products.
The second Letter must have been issued by this first level authorized seller to you.
This letter should prove that the first level authorized seller authorized you to sell the trademark (or brand) owner's products.
The first Letter must have been issued by the trademark (or brand) owner to the first level authorized seller.
This first level authorized seller would be the authorized reseller or distributor who gave you permission to sell the product.
This letter should prove that the trademark (or brand) owner authorized the first level authorized seller to authorize another party to sell their products.
The second Letter must have been issued by this first level authorized seller to you.
This letter should prove that the first level authorized seller authorized you to sell the trademark (or brand) owner's products.
Affects: Seller
