Summary
TikTok added comprehensive prohibitions on Body and Mental Wellness products: self-harm/suicide-related items, mental health disorder glorification, weight loss/gain supplements, GLP-branded products, and disordered eating content. Violations trigger listing removal and account penalties.
Why it matters
Sellers and creators cannot list or promote diet pills, weight loss supplements, detox products, GLP drugs, or mental health/suicide-related items without risking immediate delisting and account suspension. Broad language covers both explicit and implicit depictions, affecting product listings, titles, and promotional content.
Recommended action
Immediately audit all product listings and promotional content for diet supplements, weight management claims, GLP references, and mental health/self-harm-related items. Remove or revise listings to comply. Review video/image content for implicit depictions. Flag borderline items for legal review.
We do not allow the sale of products that mention specific forms of self-harm or suicide, such as cutting, burning, overdosing, or hanging oneself. This includes, but is not limited to, pens that replicate the sensation of cutting or books that discuss suicide methods
Products that glorify, promote, trivialize, or stigmatize mental health disorders
We do not allow the sale of products that imply that mental health disorders are aspirational, cool, or desirable. This includes, but is not limited to, replicas of suicide notes or Halloween costumes of patients in mental health care facilities
Weight gain products that are typically used for pursuing specific body aesthetics, such as larger buttocks
Products and supplements that claim to aid in weight management, fat reduction, or similar goals are strictly prohibited. This includes, but is not limited to, diet pills, appetite suppressants, fat burners and creams, detox teas for the explicit purpose of weight loss, and any item making explicit weight loss claims
Products that use ‘GLP’ or any variation of it in their branding or product title
Products or content that explicitly or implicitly depict, glorify, or promote suicide, self-harm or disordered eating behaviors
Products that directly or indirectly mention forms of self-harm or suicide:
No content was removed in this update.
Affects: Creator, Seller, Listing, Video