Summary
Fragile product packaging guidance restructured: moved from "What to Avoid" format into expanded "Best Practices" section with additional detail on multi-layer wrapping, overbox packaging, and labeling. No new requirements added—existing guidance reordered for clarity.
Why it matters
Improved navigation and emphasis may increase seller compliance awareness, but the underlying packaging obligations remain unchanged. No new enforcement triggers or behavioral changes are required.
Recommended action
Review updated packaging guidance for fragile items in Seller Center; no action required unless current practices deviate from stated best practices (bubble wrap, multi-layer cushioning, clear labeling).
Wrap Fragile Items Fully:
Protect your product by wrapping it in cushioning materials, such as bubble wrap or foam sheets. Ensure complete coverage of all surfaces. For extra precaution, wrap the item in layers to prevent any impact from damaging the product
Use High-Quality Cushioning Material:
Besides using bubble wrap or foam sheets, use overbox packaging to further protect fragile items. When overboxing, use multiple boxes to create a secure buffer that absorbs external impact. Ensure enough cushioning between the boxes to prevent movement during transit
Label 'Fragile' Clearly:
Apply a clear and bold "Fragile" label to the exterior of the box or packaging. Ensure that the label is visible on various sides of the box, to be immediately noticeable by delivery personnel
Do not Partially Wrap Fragile Items:
Improper wrapping leaves products and packages exposed to damage during delivery
Do not Leave Empty Space In Shipping Boxes:
Unfilled space in a shipping box increases the risk of product damage. This is particularly true for fragile items.
Do not Use Unreliable Packing Materials:
Some popular packing solutions such as grass, paper, or packaging peanuts may not be a strong barrier to protect your products during shipping and handling.
Instead, use durable items like bubble wrap or foam sheets to prevent fragile items from breaking While boxes are the appropriate packaging option for fragile items, smaller items that are soft and compressible might be best suited for packing in shipping bags, such as curtains, rolled-up posters, athletic wear, or toiletries
While boxes are the appropriate packaging option for fragile items, smaller items that are soft and compressible might be best suited for packing in shipping bags, such as curtains, rolled-up posters, athletic wear, or toiletries
No content was removed in this update.
Affects: Seller, Listing